8. A key lesson from
The Cluetrain Manifesto
Networked markets are beginning to self-organize
faster than the companies that have traditionally
served them. Thanks to the web, markets are
becoming better informed, smarter, and more
demanding of qualities missing from most
business organizations.”
15. People are not just demographics anymore
to connect with them you need to understand...
relationships are more powerful than marketing
Pownce
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Twitter
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Design
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Marketing
17. Instead of slick images of what they’d like people to think they are...
to open so
companies
People want see them
can really
people