28. Discover
insight into
•customers,
•Competitors,
•client brand,
•key opportunities.
Design
a range of design approaches
and concepts to more fully
address the client’s challenge.
The concepts are reviewed,
tested, refined, and crafted into
a focused design direction
Deliver
Ideas Become Reality
In this phase we specify, document,
and deliver project details to the client
for implementation, or we get
involved directly in the production
process—
both guarantee the accurate
translation of ideas into reality
10条原则彼此独立,可叠加使用
简化 在界面体验中,包括
简化 reduce记得要through thoughtful reduction
SHE shrink hide embody
we tend to have a more forgiving attitude toward smaller ones
another rule"fear the large, endear the small"