Looking for a new approach to creating engaging content? Stop thinking long-form and start thinking snackable! By producing snackable content you can help your business get found, grab consumers’ attention and drive traffic to your site. Take a bite into the infographic below to learn more about snackable content and how it can be utilized to make your content perfect for consumption!

1. Snackable content lasts just a few seconds. It is meant to grab the
attention of the viewer and have them eager to come back for
more. By producing snackable content you can help your business
get found, grab consumers’ attention and drive traffic to your site!
SYNECORE
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Sources:
http://www.skyword.com/contentstandard/blog/tweetworthy-content-marketing-statistics-by-the-numbers/
http://www.huffingtonpost.com/diana-graber/kids-tech-and-those-shrinking-attention-spans_b_4870655.html
http://www.mediaispower.com/the-six-elements-of-snackable-content/#sthash.xKPovcNW.dpbs
http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf
https://medium.com/content-marketing-edge/snackable-content-298d0d2ceaf5
http://blog.hubspot.com/marketing/the-purpose-of-repurposing-content
20SECONDS
“The average Internet user
leaves a webpage after just a
mere 10-20 seconds”
SNACKABLE
SEARCHABLE
SHAREABLE
“Searchable content captures the
passions and pain points of the
consumer and is optimized with
trending keywords, boosting the
content’s search ranking.”
“Shareable content serves as the
root of discussions across social
channels. This content is
compelling enough for the reader
to share with his network of
friends and followers.”
“Snackable content is made for
the on-the-go consumer who
needs answers to his questions in
a moment’s notice. When done
right, snackable content leaves the
consumer hungry and eager for
more.”
ThreeWaystoMakeYourContentSuccessful
ReasonstoReuseOldContent
Take content from an old eBook
and make an infographic
Take a video and create a Vine
Take a series of images and
turn them into a GIF
Snackable content is designed to be bite size nuggets of
information that can be quickly consumed, understood and shared.
Videos, quotes, infographics and memes are all good
examples of content that can be made snackable.
VIDEOS QUOTES INFOGRAPHICS MEMES
Twitter Pinterest Vine
SocialMediaSitesthatProduceSnackableContent
WhatisSnackableContent?
In 2013
8seconds
In 2000
12seconds
Length of Human Attention Span
Source: http://smartblogs.com/wp-content/uploads/2013/03/SSS_Infographic_3-27.pdf
The increasing use and dependability of
mobile devices over time has rewired our
brains making it tougher to concentrate. In
the year 2000, the length of a human
attention span was roughly 12 seconds. By
2013, it had fallen to just 8 seconds.
Reusing content by changing
the format is a great way
to peak the interest level
of your content strategy.
Currently we are living in the age of information
overload. People are time poor, which creates a lack of
attention to lengthy content. Sites like Twitter,
Pinterest and Vine allow their audience to choose quick
and useful information that is relevant to them, which
creates high levels of user engagement.