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簡 介 提案單位: MOMO 親子台 提案窗口:蔡英煌 聯絡電話: 0918-951-467
簡介導引 MOMO 親子台頻道簡介 優質卡通簡介 寓教於樂的多元自製節目 整合行銷規劃 內地業務開發
MOMO 親子台 頻道簡介
MOMO 親子台簡介 頻道介紹 MOMO 親子台是一個頻道內容涵蓋親職、藝術、音樂、閱讀、媒體與新聞識讀、自然科學、生活資訊、兒童性別教育等多面向寓教於樂的動畫及自製節目的多元化親子頻道;同時針對各種兒童青少年議題,進行長期記錄片拍攝關注。 以寓教於樂為內涵,強調健康、快樂、學習、群我關係以及親子關係,並為兒童、青少年及家長提供一個健全身心發展、關心公益,且教育與娛樂兼顧,讓家長放心的媒體環境。
MOMO 親子台簡介 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMO 親子台簡介 ,[object Object],[object Object],[object Object],1. MOMO 親子台開播至今,合併 「緯來兒童台」 2. 於國內 6 個兒童,收視率正穩定成長中 MOMO 親子台投入龐大的資金自製兒童青少年節目,目前自製節目已佔全頻道節目 30% ,並朝向 40% 自製率目標邁進,大幅領先其他兒童卡通頻道低於 10% 的自製率 國內兒童、青少年自製節目率最高 國內兒童、卡通頻道排名 有線電視系統普及率
MOMO 親子台 優質卡通簡介
優質的卡通節目陣容 ,[object Object]
優質的卡通節目陣容 ,[object Object]
優質的卡通節目陣容 ,[object Object]
優質的卡通節目陣容 ,[object Object]
優質的卡通節目陣容 ,[object Object]
MOMO 親子台 寓教於樂的多元自製節目
寓教於樂的多元自製節目 ,[object Object],MOMO 歡樂谷
寓教於樂的多元自製節目
寓教於樂的多元自製節目 ,[object Object],[object Object]
寓教於樂的多元自製節目 ,[object Object],[object Object]
寓教於樂的多元自製節目 ,[object Object],[object Object],[object Object]
寓教於樂的多元自製節目 ,[object Object],[object Object]
寓教於樂的多元自製節目 ,[object Object],[object Object]
寓教於樂的多元自製節目 ,[object Object],東摸摸西摸摸
寓教於樂的多元自製節目 狗狗日記 從出生開始紀錄古代牧羊犬每一天的成長新鮮事。   狗狗週記 從出生開始紀錄古代牧羊犬每週的故事精華及教導育犬知識。
寓教於樂的多元自製節目 ,[object Object],親子大作戰
寓教於樂的多元自製節目 小朋友大人物 第一個以小朋友觀點出發的談話性節目,探討兒童關心的話題。   Hello MOMO 陽光學園 開拓兒童的視野,報導兒童校園生活、生活常識、娛樂資訊。
寓教於樂的多元自製節目 IQ部落格 強調團隊合作、親子互動、多元智能的綜合益智競賽節目。   More More DoReMi 第一個以各類音樂常識為主題的音樂性兒童節目。
寓教於樂的多元自製節目 青春無敵掌門人 青少年組隊秀才藝,考驗各項才能關卡的競賽型青少年綜藝節目。   全民數獨王 藉由風靡全世界的「數獨」遊戲,開發全民邏輯及分析能力。
寓教於樂的多元自製節目 大手小手玩歌謠 激發幼兒大腦、語言、手眼協調並藉由互動促進親子關係。   安全停看聽 教導兒童在預見各類安全問題時,如何注意及應對,同時培養預防危險的能力。
寓教於樂的多元自製節目 天堂的孩子 紀錄全國最年輕「孝行獎」得主薛主翔,家庭生活及校園生活的真實紀錄片。   可魯看世界 紀錄導盲犬自幼犬被挑選到成為可服役的導盲犬複雜而艱辛的過程。
MOMO 親子台 藝人簡介
MOMO 親子台藝人— MOMO 姐姐 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMO 親子台藝人— MOMO 姐姐 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMO 親子台藝人—蘋果姐姐 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMO 親子台藝人—蘋果姐姐 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MOMO 親子台藝人
MOMO 親子台藝人
MOMO 親子台 整合行銷專案規劃
整合行銷專案規劃 全方位多面向專案規劃 momo 親子台 整合行銷 整體形象推廣 多樣性活動主題 視覺創意設計 複合行銷 感動行銷 幸福行銷 置入性行銷 公益行銷導入 親職、藝術、音樂、閱讀
整合行銷專案企劃目標 結合媒體資源 創造最大效益 兒童專屬優良產品 互動網站連結 公益活動 建立良好企業形象 提升品牌知名度 行銷通路宣傳
整合行銷專案規劃 公關導向 媒體導向 通路導向 活動導向 社會公益團體導入 公益活動導入 電台頻道活動 新聞議題操作 品牌形象提昇 主題活動規劃 藝人宣傳造勢 全頻道宣傳 動畫 CF 、 MV 製播 收視率分析 專案節目製播、置入 專案贈品規劃 記者會暨產品發表會 產品通路分析及建議 通路活動結合規劃 故事屋規劃
整合行銷規劃成功案例 福德傳播配合專案 業務部業務專案 MOMO 親子台 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],節目置入及專案 企業體內專案 商品授權業務 整合行銷企劃 主題專案活動
綜合業務整合行銷規劃 專案贈品開發製作 動畫 MV 製播 媒體產值規劃 專案節目製作 節目置入 唱遊歌曲編舞 故事屋、慶生會規劃 主題曲作詞作曲 新聞議題操作 寵物活動規劃
MOMO 親子台 實體活動專案規劃
實體活動規劃 實體 活動 MOMO 親子台 專輯簽唱會活動 MOMO 親子台 機關團體暨暑假 歡樂唱跳活動 MOMO 親子台 音樂舞台劇活動 MOMO 親子台 春夏令營活動營隊 MOMO 親子台 MOMO 樂園活動 B E C D A
全省大型簽唱會 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
全省大型簽唱會 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2/6 【台北市】 美麗華百貨 2/27 【台中市】 中友百貨 3/06 【高雄市】 夢時代購物中心 3/20 【台中市】 新光三越百貨 3/13 【台北縣】 中和環球購物中心
專輯簽唱會活動照片
MOMO 樂園活動
MOMO 樂園活動
MOMO 歡樂 FUN 暑假 攤位活動 ( 上午 ) 親子闖關園遊會 舞台活動 ( 下午 ) MOMO 家族總動員
攤位活動-親子闖關園遊會 ,[object Object],[object Object],服務台 領取活動手冊 各關卡攤位 遊戲闖關,過關由關主於活動手冊蓋章記錄。 贈品區 所有遊戲關卡皆通過,可轉蛋獲得贈品。
攤位活動-親子闖關園遊會 ,[object Object],第一關 MOMO 家族立體拼圖大挑戰 第二關 名偵探柯南翻翻板記憶大考驗 第三關 查理與蘿拉連連看 第四關 火力少年溜溜球王 第五關 忍者龜烏龜拳大賽 第八關 芝麻街 EMON 美語測驗 第七關 狗狗週記造型汽球 DIY 第六關 MOMO 歡樂谷呼拉圈搖搖樂
闖關活動
唱跳活動劇照
MOMO 音樂舞台劇 ,[object Object],[object Object],‧ Momo Pink ,[object Object],[object Object],與 Momo 偶的對話 上半三 ,[object Object],[object Object],家庭狀態與衝突 上半二 ‧ 天生一對 ‧ 扭扭體操 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],芊芊的性格表現 上半一 音樂參考 重點元素 主要內容 場次
MOMO 音樂舞台劇 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],與家人的感性時間 下半三 ‧ YUMMY 王國 ‧ 玩具兵團要回 家 ‧ 請謝謝你好嗎 ‧ Happy Day ,[object Object],[object Object],[object Object],[object Object],[object Object],精靈與芊芊的互動 下半二 ‧ 歡樂谷的異想世界 ‧ 甜蜜森林 ,[object Object],[object Object],歡樂谷的歡樂氣氛 下半一 中場休息 15 分 音樂參考 重點元素 主要內容 場次
活動劇照
MOMO 歡樂夏令營 ,[object Object],[object Object],[object Object]
MOMO 歡樂夏令營
專案節目置入
幼稚園、故事屋、慶生會
MOMO 親子台 大陸地區合作規劃
大陸地區合作概要 大 型 唱 跳 秀 肖像授權暨開發 節目授權暨合作 大陸地區業務範疇 教 材 授 權 延 伸 商 品 肖 像 授 權 委 製 節 目 合 製 節 目 節 目 授 權 實體活動合作 音 樂 舞 台 劇
北京實體活動照片
北京實體活動照片
北京實體活動照片
北京實體活動照片
北京實體活動照片
其他媒體合作
MOMO 親子台 延伸商品規劃
延伸性商品規劃 ( 玩具類 )
延伸性商品規劃 ( 教材類 )
延伸性商品規劃 ( 音象產品 )
延伸性商品規劃 ( 音象產品 )
MOMO 親子台 未來展望
MOMO 親子台未來展望 ,[object Object],[object Object],[object Object]
Thank You ! 提案單位: MOMO 親子台 提案窗口:蔡英煌 聯絡電話: 0918-951-467

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Momo亲子台公司简介