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Search Engine Optimization (SEO) 
Presentation by 
Celina Jonesi 
SEO india-KG Tech
What is Search Engine Optimization? 
 SEO is short for search engine optimisation. As 
the term implies, Seo india is all about optimizing 
a website to gain maximum visibility within the 
search engine results. 
 SEO takes time and effort. Do not be fooled by e-mails 
turning up unannounced in your inbox, 
promising instant SEO results.
SEO 
 Once you have realised the need for decent SEO on your website 
you should approach the issue seriously. We see many clients who 
have dabbled with SEO, maybe using information they have 
gleamed from YouTube and other sources but the trouble is a lot 
of information on YouTube is either completely wrong or out of 
date and some of the advice can actually harm the position of your 
website within the search engines . 
 Increasingly people use Google to search for products or services 
rather than traditional sources such as Yellow Pages. I cannot even 
remember the last time I looked at Yellow Pages. So if you want 
to get more customers the obvious way to do it is by getting your 
website found easily in Google.
Overview: Search Engine Optimization 
Search engine optimization (SEO) is the process of improving the 
volume and quality of traffic to a web site from search engines via 
"natural" ("organic" or "algorithmic") search results. 
SEO helps to ensure that a site is accessible to a search engine and 
improves the chances that the site will be found by the search 
engine. 
It is the process of choosing targeted keyword phrases related to a 
site, and ensuring that the site places well when those keyword 
phrases are part of a Web search. 
The practice of designing web pages so that they rank as high as 
possible in search results from search engines. 
SEO helps to ensure that a site is accessible to a search engine and 
improves the chances that the site will be found by the search 
engine.
Goals: Search Engine Optimization 
•Achieving a high ranking on the search engines 
•Boost sales / Increase your return on investment 
•Improve your competitive edge 
•Expand customer base and target audience 
•Growth in site traffic
SEO and ROI (Return on Investment) 
 In terms of the return on investment, search engine optimisation 
offers fantastic returns. If you simply place a large advert in say 
Yellow Pages it will sit there for a year but once printed you 
cannot change it to meet changing circumstances and you cannot 
improve it. The great thing about search engine optimisation is 
that you should always be thinking about tweaking the focus of 
the optimisation so you get exactly the results you require. 
 The cost of search engine optimisation is minimal. The results 
however can be a complete game changer for your business. 
Obviously no one can guarantee an increase in business as result 
of successful search engine optimisation, however it stands to 
reason that if you’re easy to find on Google and people are 
looking for your product or service on Google then people are 
going to try you rather than your competitors so you have a much 
better chance of increasing your levels of business.
What is possible with SEO 
 It is important to realise the limitations of search engine 
optimisation techniques. There are a lot of companies 
sending out spam emails which you will probably have 
received offering to get you onto the first page of Google 
by this time next week. This is patiently rubbish. Good 
SEO takes effort and good SEO takes time. The timescale 
for seeing benefits from careful search engine 
optimisation of your website is weeks and months rather 
than days.
PROCESS: Search Engine Optimization 
Off Page are the best way to get more website traffic. Off page 
factors include relevant back links to the website, as well as anchor 
text. Back links are very important for Google for generating 
traffic to the website 
On-Page factors are related directly to the content and structure of 
the website. On-page optimization involves modifying keyword 
frequency in the URL, Optimizing Title, Headings, Hypertext 
Links and Body text.
Onsite and offsite SEO 
 When you are optimizing your website for search engine visibility 
there are two distinct aspects to the optimization. 
On-site optimization refers to any changes that you make to the actual 
content of the website. This on-site optimization may relate to the 
text that your visitors can see when they visit your website or it may 
relate to the code behind the website that the search engine will see, 
but that your visitors will not necessarily view. 
 For instance, as we will see elsewhere, within the ‘head’ section of 
the HTML code for each page of the website, you may optimise the 
title, description and keywords. There are also many other on-site 
optimisation opportunities, such as using header tags and alt tags.In 
many ways the most important part of on-site optimisation is to 
make sure that all your keyword phrases are displayed within the 
body text of the page.
Offsite search engine optimization consists of numerous 
activities, such as requesting links from other websites to your 
website. In addition this now includes activities ranging from 
posting videos on YouTube through to setting up Facebook 
and Twitter accounts. 
 The single most important offsite activity is the acquiring of 
links from other websites, to your website. Within reason the 
more of these the better. However it is also important that 
these links are high quality links, which means that you 
should be linking from related sites and also sites that host 
quality information and that are highly rated by Google. Links 
from sites with a high Google PageRank are much more 
valuable than links from website pages that have a low 
PageRank value.
Different search engines 
 There are many different search engines available today the most famous 
of which is Google. Other examples include Bing from Microsoft and 
Yahoo. It is important that if you are promoting a website you make sure 
that each individual search engine is aware of your particular website. The 
easiest way to do this is to search each search engine using your company 
name and see if you can find the website. 
 Alternatively many search engines will allow you to examine the search 
engine to see if a particular website is listed by that search engine. You 
may well have received spam emails offering to submit your website to 
thousands of search engines but in reality there are only a handful of 
search engines that actually matter. 
 Do not be seduced by the idea that for a one-off cost will get your website 
listed with thousands of search engines and all of a sudden you will start 
getting lots more visitors to your website.
Organic vs. paid search results 
 When Google displays the search results, you will normally see 
what are called ‘paid for’ results displayed at the top of the 
page and sometimes down the side of the page. The ‘paid for’ 
results section is normally lightly shaded and is frequently 
labelled as ‘sponsored’ links or advertisements. 
 If you want your company to be displayed within the ‘paid for’ 
results section, then you need to register with Google, and take 
part in a global auction. This global auction will determine 
which company is displayed at the top of the paid for results, 
and which companies are displayed further down the list. The 
more you bid, the more likely that you will be displayed at the 
top of the paid for results section.
Organic vs. paid search results 
Using the paid for results service from Google can be 
attractive to new companies that have not yet fully 
developed their website, but nevertheless need to attract 
business via the search engine results.You should read all 
the available information from Google, prior to entering 
into their paid for service and you should know how to 
cap expenditure within a certain time period. Also be 
aware that this form of advertising can be very expensive, 
but on the other hand, if you are getting results it may well 
be worth the expense.
Organic vs. paid search results 
The organic results, also referred to as natural 
results, are displayed beneath the paid for results. 
There is no charge for having your web pages 
displayed within the organic results section. The 
order in which web pages are displayed within the 
organic section is determined by a series of 
complex algorithms used by Google to rank 
websites.Search engine optimisation is all about 
getting your website to be displayed as high as 
possible within the organic results section of the 
search engine results.
Page Rank 
The Google search engine gives each website page a 
PageRank number. This PageRank number is essentially 
an indication that Google assigns to the value of a 
particular web page. The PageRank numbering system 
ranges from 0 at the bottom to 10 at the top, and it is 
important to realise that this is a non-linear scale.You will 
find that many website pages have a PageRank of zero 
which could indicate either that Google has yet to 
discovery and rank this page or it could indicate that the 
particular page has been penalised by Google for 
attempting to spam the search engines, and has been de-listed 
by the search engine.
Page Rank 
You should endeavour to achieve the highest possible PageRank 
for your homepage and other important pages within your 
website.The PageRank that is publicly displayed within the 
Google toolbar is only updated periodically, typically every few 
months. This means that if you are engaged in intensive SEO 
work on a website you cannot expect to see the PageRank move 
up overnight.Sometimes you may find a web page with a low 
PageRank displayed towards the top of the search engine 
results. This may mean that competing pages simply have an 
even lower PageRank. It can also mean that other factors are 
affecting the listing of the page within the search engine results, 
apart from simply the PageRank itself.
SEO Company in India- KG Tech 
 KG Tech(the registered SEO company in India), which started as a 
freelancing services to help retailers sell products online in 2008, 
has grown into a complete digital branding services providing 
solutions on SEO, SEM, SMO & related business requirements. It 
was not a plan, but consistent growth of search engines and social 
medias, launch of new marketing platforms every year or two, shift 
of customer base to online and growing demands of businesses to 
create a reputable brand online has all brought us to where we are 
today, ofcourse with our efforts and the trust that our customers 
have on us. We are extremely client-friendly company working on 
customized solutions for every project. For More Information visit: 
seo india call us: +917845920090 , +914424350693
QUESTIONS

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Seo india

  • 1. Search Engine Optimization (SEO) Presentation by Celina Jonesi SEO india-KG Tech
  • 2. What is Search Engine Optimization?  SEO is short for search engine optimisation. As the term implies, Seo india is all about optimizing a website to gain maximum visibility within the search engine results.  SEO takes time and effort. Do not be fooled by e-mails turning up unannounced in your inbox, promising instant SEO results.
  • 3. SEO  Once you have realised the need for decent SEO on your website you should approach the issue seriously. We see many clients who have dabbled with SEO, maybe using information they have gleamed from YouTube and other sources but the trouble is a lot of information on YouTube is either completely wrong or out of date and some of the advice can actually harm the position of your website within the search engines .  Increasingly people use Google to search for products or services rather than traditional sources such as Yellow Pages. I cannot even remember the last time I looked at Yellow Pages. So if you want to get more customers the obvious way to do it is by getting your website found easily in Google.
  • 4. Overview: Search Engine Optimization Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. It is the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. The practice of designing web pages so that they rank as high as possible in search results from search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
  • 5. Goals: Search Engine Optimization •Achieving a high ranking on the search engines •Boost sales / Increase your return on investment •Improve your competitive edge •Expand customer base and target audience •Growth in site traffic
  • 6. SEO and ROI (Return on Investment)  In terms of the return on investment, search engine optimisation offers fantastic returns. If you simply place a large advert in say Yellow Pages it will sit there for a year but once printed you cannot change it to meet changing circumstances and you cannot improve it. The great thing about search engine optimisation is that you should always be thinking about tweaking the focus of the optimisation so you get exactly the results you require.  The cost of search engine optimisation is minimal. The results however can be a complete game changer for your business. Obviously no one can guarantee an increase in business as result of successful search engine optimisation, however it stands to reason that if you’re easy to find on Google and people are looking for your product or service on Google then people are going to try you rather than your competitors so you have a much better chance of increasing your levels of business.
  • 7. What is possible with SEO  It is important to realise the limitations of search engine optimisation techniques. There are a lot of companies sending out spam emails which you will probably have received offering to get you onto the first page of Google by this time next week. This is patiently rubbish. Good SEO takes effort and good SEO takes time. The timescale for seeing benefits from careful search engine optimisation of your website is weeks and months rather than days.
  • 8. PROCESS: Search Engine Optimization Off Page are the best way to get more website traffic. Off page factors include relevant back links to the website, as well as anchor text. Back links are very important for Google for generating traffic to the website On-Page factors are related directly to the content and structure of the website. On-page optimization involves modifying keyword frequency in the URL, Optimizing Title, Headings, Hypertext Links and Body text.
  • 9. Onsite and offsite SEO  When you are optimizing your website for search engine visibility there are two distinct aspects to the optimization. On-site optimization refers to any changes that you make to the actual content of the website. This on-site optimization may relate to the text that your visitors can see when they visit your website or it may relate to the code behind the website that the search engine will see, but that your visitors will not necessarily view.  For instance, as we will see elsewhere, within the ‘head’ section of the HTML code for each page of the website, you may optimise the title, description and keywords. There are also many other on-site optimisation opportunities, such as using header tags and alt tags.In many ways the most important part of on-site optimisation is to make sure that all your keyword phrases are displayed within the body text of the page.
  • 10. Offsite search engine optimization consists of numerous activities, such as requesting links from other websites to your website. In addition this now includes activities ranging from posting videos on YouTube through to setting up Facebook and Twitter accounts.  The single most important offsite activity is the acquiring of links from other websites, to your website. Within reason the more of these the better. However it is also important that these links are high quality links, which means that you should be linking from related sites and also sites that host quality information and that are highly rated by Google. Links from sites with a high Google PageRank are much more valuable than links from website pages that have a low PageRank value.
  • 11. Different search engines  There are many different search engines available today the most famous of which is Google. Other examples include Bing from Microsoft and Yahoo. It is important that if you are promoting a website you make sure that each individual search engine is aware of your particular website. The easiest way to do this is to search each search engine using your company name and see if you can find the website.  Alternatively many search engines will allow you to examine the search engine to see if a particular website is listed by that search engine. You may well have received spam emails offering to submit your website to thousands of search engines but in reality there are only a handful of search engines that actually matter.  Do not be seduced by the idea that for a one-off cost will get your website listed with thousands of search engines and all of a sudden you will start getting lots more visitors to your website.
  • 12. Organic vs. paid search results  When Google displays the search results, you will normally see what are called ‘paid for’ results displayed at the top of the page and sometimes down the side of the page. The ‘paid for’ results section is normally lightly shaded and is frequently labelled as ‘sponsored’ links or advertisements.  If you want your company to be displayed within the ‘paid for’ results section, then you need to register with Google, and take part in a global auction. This global auction will determine which company is displayed at the top of the paid for results, and which companies are displayed further down the list. The more you bid, the more likely that you will be displayed at the top of the paid for results section.
  • 13. Organic vs. paid search results Using the paid for results service from Google can be attractive to new companies that have not yet fully developed their website, but nevertheless need to attract business via the search engine results.You should read all the available information from Google, prior to entering into their paid for service and you should know how to cap expenditure within a certain time period. Also be aware that this form of advertising can be very expensive, but on the other hand, if you are getting results it may well be worth the expense.
  • 14. Organic vs. paid search results The organic results, also referred to as natural results, are displayed beneath the paid for results. There is no charge for having your web pages displayed within the organic results section. The order in which web pages are displayed within the organic section is determined by a series of complex algorithms used by Google to rank websites.Search engine optimisation is all about getting your website to be displayed as high as possible within the organic results section of the search engine results.
  • 15. Page Rank The Google search engine gives each website page a PageRank number. This PageRank number is essentially an indication that Google assigns to the value of a particular web page. The PageRank numbering system ranges from 0 at the bottom to 10 at the top, and it is important to realise that this is a non-linear scale.You will find that many website pages have a PageRank of zero which could indicate either that Google has yet to discovery and rank this page or it could indicate that the particular page has been penalised by Google for attempting to spam the search engines, and has been de-listed by the search engine.
  • 16. Page Rank You should endeavour to achieve the highest possible PageRank for your homepage and other important pages within your website.The PageRank that is publicly displayed within the Google toolbar is only updated periodically, typically every few months. This means that if you are engaged in intensive SEO work on a website you cannot expect to see the PageRank move up overnight.Sometimes you may find a web page with a low PageRank displayed towards the top of the search engine results. This may mean that competing pages simply have an even lower PageRank. It can also mean that other factors are affecting the listing of the page within the search engine results, apart from simply the PageRank itself.
  • 17. SEO Company in India- KG Tech  KG Tech(the registered SEO company in India), which started as a freelancing services to help retailers sell products online in 2008, has grown into a complete digital branding services providing solutions on SEO, SEM, SMO & related business requirements. It was not a plan, but consistent growth of search engines and social medias, launch of new marketing platforms every year or two, shift of customer base to online and growing demands of businesses to create a reputable brand online has all brought us to where we are today, ofcourse with our efforts and the trust that our customers have on us. We are extremely client-friendly company working on customized solutions for every project. For More Information visit: seo india call us: +917845920090 , +914424350693