25. Why blog? Create your personal space-customised to project who you are. Express, establish, promote. Show personality, draw clients Start conversation –Any topic Improve SEO- Search Engines love blogs (content and tagwords)
34. Photo sharing, storage, social networking image organisation Professionals , Amateurs, Art Dealers, Magazines Editors, Stock Agencies, Publishers, Journalists Share images, Organise them in Sets, Collections Access to great photographs from all over the world. Input Metadata (tags, titles etc) to improve SEO Network with like minded people
44. Benefits: Learn from your peers. Get noticed Build your community and evangelists – testimonials (give and take), feedbacks, discussion forums. Excellent SEO with Google images. Flickr integrates with many other sites- Wordpress, Blogger, Twitter. Flickr API – Adobe Lightroom, Slideshow Pro, iphoto09, Aperture ( Direct Upload to Flickr) Sell ( eg.Getty-Flickr partnership) Analyse Results with Flickr Stats
48. Social networking and micro blogging tool Brevity is the rule- 140 characters Media stream- share information with people with similar interest 2 way communication- comment, discuss, debate on other’s content too.
70. Most widely used social networking sites Can be used for personal as well as for professional reasons. Very popular among professional photographers, amateurs, photo agencies etc
71. Build reputation & establish your business/brand presence Grow your network of evangelists- people who talk about your work. Drive traffic to your website Establish relationships with clients. Draw more clients- eg wedding photography Use targeted advertisement. Establish your personality – be real Tips:
85. Deepdana (Case study) Art for a Cause- Target to collect 30 thousand rupees. April-May 1 month window/discounted rates 15 images, 1500 each for The Good Samaritan Mission Orphanage Sold 50 images, 1 edition sold out. Collected 50 thousand rupees. Advertised on Twitter, Facebook-Groups, Fbpage, Emailers, Better Photography Great response/feedback, encouragement from the professional photography world.
89. Deepa Netto Freelance photographer, very professional. First regulars of Mumbai Weekend Shoot. Specialty: Weddings, Family Portraits Deepanetto.com/ Facebook page Growing clientage- word of mouth, referral, network Amateur Hobbyist Semi Professional
91. Chase Jarvis Popular,Lifestyle, Sports Photographer Started sharing content Youtube 2005 Constantly tries to bring out new, different content- Video Tutorials are a major hit. Live broadcasted a commercial shoot for Sandisk on Twitter. Helped Sandisk reach out to its target market. Created iPhone apps “ Best Camera. Published a book of iphone images “ The Best Camera is the One That’s with You”
93. Takeaway Be transparent ,be Real. Do not just push content- converse, discuss. Share first. Experiment. Be eager to learn, explore Be Patient and invest time for Return On Influence Decide your goals- What do you want the world to know? Stay focused. Its Ok not to be on every site Accept Criticism with a smile Say Thank You, Always.
94. You are nothing without your content… Create great pictures!
95. Thank You Twitter: @suddentwilight Email: camelot999@gmail.com/paromita.areng@hotmail.com Website: paromitadebareng.com Facebook: Paromita Deb Areng Photography