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Organizational Communication
                                                  (report)




                                    Presented by – Shabbir Akhtar
                               (PGPM 10, Globsyn Business School – Global Campus)




Organizational Communication
Organizational Communication
                       Barriers
• Poor structure to the
  communication
• A weak delivery
• The use of wrong medium
  to deliver the
  communication
• The use of jargons
• The message is delivered to
  the wrong audience
• A distracting environment

Organizational Communication
Participating Companies



Participants: HR manager of the
company (1yr of experience in FMCG
industry and his first job as a MBA
Graduate) and the sales executive of
the company (total 6yrs of
experience in FMCG industry of         Participant: Branch Manager of an
which 4yrs in the present              outlet (a management graduate and
organization)                          7 yrs experienced in service industry)


Organizational Communication
Methodologies

• Preparing the                       • Interviewing Executives
  questionnaire:                        and Mid-level Managers
   Communication flow                • Observing and
   Coordination/knowledge sharing
                                        Evaluating the
   Communication barriers
   Accuracy                            responses
   Timeliness                        • Analysing the
   Media effectiveness                 Information and Data


Organizational Communication
Findings
                           MPS Food Products                        KFC India

Communication            though the company holds         the lines of communication are
    Flow                 frequent town-hall meetings, the “open” all the way to the top
                         employees are not comfortable    executives
                         sharing ideas to their managers
 Coordination /          different departments share        most interdepartmental
  Knowledge              information with each other, but   meetings are useful for
    Sharing              sometimes they are biased and      obtaining the information
                         reflect their personal interest    employees need to do their job
Communication            there are too many                 the Company takes good care so
   Barriers              “gatekeepers” in the               that the barriers of
                         organisation that hinders the      communications can be avoided
                         flow of important information      effectively

Organizational Communication
Findings
                           MPS Food Products                         KFC India

     Accuracy            communication from other            most of the information passed
                         departments are not reliable        down from the top-
                                                             management are not detailed

    Timeliness           often employees can not do          important information about
                         their job because they don’t        the organization are conveyed
                         have the information they need      to the employees accurately
                         to complete it                      and timely
      Media              of all the medium of                employees receive information
  Effectiveness          communications face-to-face         about company news and
                         interaction is the most effective   events via email, company
                         form in the organization            intranet, their managers, and
                                                             town-hall meetings

Organizational Communication
Analysis




            Though both the companies maintain a good communication flow in
            their organization, there are some areas which still need attention

Organizational Communication
Recommendations
• Senior leaders should be
  more visible
• Front-line managers and
  supervisors should provide
  regular performance
  feedback
• The communication system
  should provides timely
  information and two-way
  communication channels


Organizational Communication
Limitations
• All the answers and
  responses from the
  employees were not
  unbiased
• The participants from the
  companies were very few.
  So the study got limited
• It was very difficult to study
  the whole communication
  structure of the
  organization in a short
  period of time

Organizational Communication
Thank you




Organizational Communication

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Organizational Communcation (Organizational Behavior)

  • 1. Organizational Communication (report) Presented by – Shabbir Akhtar (PGPM 10, Globsyn Business School – Global Campus) Organizational Communication
  • 2. Organizational Communication Barriers • Poor structure to the communication • A weak delivery • The use of wrong medium to deliver the communication • The use of jargons • The message is delivered to the wrong audience • A distracting environment Organizational Communication
  • 3. Participating Companies Participants: HR manager of the company (1yr of experience in FMCG industry and his first job as a MBA Graduate) and the sales executive of the company (total 6yrs of experience in FMCG industry of Participant: Branch Manager of an which 4yrs in the present outlet (a management graduate and organization) 7 yrs experienced in service industry) Organizational Communication
  • 4. Methodologies • Preparing the • Interviewing Executives questionnaire: and Mid-level Managers  Communication flow • Observing and  Coordination/knowledge sharing Evaluating the  Communication barriers  Accuracy responses  Timeliness • Analysing the  Media effectiveness Information and Data Organizational Communication
  • 5. Findings MPS Food Products KFC India Communication though the company holds the lines of communication are Flow frequent town-hall meetings, the “open” all the way to the top employees are not comfortable executives sharing ideas to their managers Coordination / different departments share most interdepartmental Knowledge information with each other, but meetings are useful for Sharing sometimes they are biased and obtaining the information reflect their personal interest employees need to do their job Communication there are too many the Company takes good care so Barriers “gatekeepers” in the that the barriers of organisation that hinders the communications can be avoided flow of important information effectively Organizational Communication
  • 6. Findings MPS Food Products KFC India Accuracy communication from other most of the information passed departments are not reliable down from the top- management are not detailed Timeliness often employees can not do important information about their job because they don’t the organization are conveyed have the information they need to the employees accurately to complete it and timely Media of all the medium of employees receive information Effectiveness communications face-to-face about company news and interaction is the most effective events via email, company form in the organization intranet, their managers, and town-hall meetings Organizational Communication
  • 7. Analysis Though both the companies maintain a good communication flow in their organization, there are some areas which still need attention Organizational Communication
  • 8. Recommendations • Senior leaders should be more visible • Front-line managers and supervisors should provide regular performance feedback • The communication system should provides timely information and two-way communication channels Organizational Communication
  • 9. Limitations • All the answers and responses from the employees were not unbiased • The participants from the companies were very few. So the study got limited • It was very difficult to study the whole communication structure of the organization in a short period of time Organizational Communication