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Are you trying to increase your app's exposure using app store optimization?
Do you want to know tried and true principles of ASO that you should follow?
In this Slideshare presentation, you will discover the fundamentals of app store optimization.
Whether you are completely new to ASO or you are an experience app marketer then use these as your app store SEO.
Are you trying to increase your app's exposure using app store optimization?
Do you want to know tried and true principles of ASO that you should follow?
In this Slideshare presentation, you will discover the fundamentals of app store optimization.
Whether you are completely new to ASO or you are an experience app marketer then use these as your app store SEO.
1. Thou shall target relevant and low competition keywords rather than high volume, highly competitive keywords.
2. Thou shall have search friendly keywords in the app name.
3. Thou shall not forget that in-app purchases and app store reviews are indexed for ASO.
4. Thou shall optimize icons and screenshots for downloads.
5. Honor the user not just keywords.
6. Thou shall optimze app store listing.
7. Thou shall not seek immediate downloads.
8. Thou shall have a video trailer.
9. Thou shall optimize the first two lines of the app description.
10. Thou shall create viral loops.
5. IT'S IMPORTANT TO HAVE CLEAR
AND DESCRIPTIVE APP NAMES. FOR
IMPROVED DISCOVERABILITY,
CONSIDER LONG NAMES THAT
COMBINE BRANDING AND
DESCRIPTION OF THE APP.
6. THOU SHALL NOT FORGET
IN-APP PURCHASES AND
APP STORE REVIEWS.
#3
7. IN-APP PURCHASES AND APP
STORE REVIEWS ARE INDEXED
BY THE APP STORES. HAVING
KEYWORDS IN THEM WILL
HELP IMPROVE YOUR ASO.
11. FOCUS ON YOUR APP'S
ENGAGEMENT. APP STORES
MEASURE LENGTH OF
INSTALL AND APP ACTIVITY
AND WILL NOT PENALIZE IF A
USER UNINSTALLS AFTER
USING AN APP FOR AWHILE.
13. OPTIMIZING YOUR STORE LISTING
IS ONE OF THE MOST IMPORTANT
THINGS YOU CAN DO FOR YOUR
APP’S POSITIONING WITHIN THE
APP STORE. IT AMPLIFIES ORGANIC
USER ACQUISITION ON THE APP
STORE AS WELL AS YOUR OWN
MARKETING EFFORTS.
17. A SHORT, KEYWORD OPTIMIZED
VIDEO CAN HELP YOUR ASO AND
GAIN USER ADOPTION. USERS
FIND THE VIDEO AS THE MOST
CONVINCING FEATURE OF THE
APP DETAIL PAGE.
19. THE FIRST TWO LINES OF THE
DESCRIPTION ARE THE MOST
IMPORTANT FROM USER AND
ASO PERSPECTIVE. FIRST TELL THE
USER WHAT THE APP IS ABOUT
THEN LIST OUT THE FEATURES
AND AWARDS.
21. ALLOW USERS TO EASILY RATE,
REVIEW, AND SHARE YOUR
APP. GOOGLE SHOWS
RECOMMENDATIONS BASED
ON 80 SIGNALS INCLUDING:
LOCATION, CIRCLES, AND +1
WITHIN CIRCLES.
22. DOUBLE YOUR
DOWNLOADS
GET FREE
ASO COURSE
APPMASTERS.CO PRESENTS
GET THE EXACT STRATEGIES THAT I USED TO INCREASE DOWNLOADS
FOR MY PAID APP BY 300%. PLUS, DISCOVER A LITTLE KNOWN ASO
TOOL TO FIND LOW COMPETITION KEYWORDS.