This document provides steps for personal branding success. It notes that 80 million names are Googled daily, 77% of employers screen applicants online, and 35% eliminate candidates based on negative content. Recruiters increasingly use social media for recruiting - 92% use or plan to use social networks, and those using social media see increased candidate quality, hiring success, and employee referrals. The steps outlined are to define your personal brand values and strengths, research your online reputation, and ensure memorable branding consistency across profiles and communications.

1. Personal Branding
Steps to Success

2. Your Name Here
80 million names are Googled Daily, 77% of
employers do a Google pre-screen on applicants,
and 35% of these employers eliminate
candidates based on negative content.

3. According to a 2012 Jobvite report, Recruiters leveraging social
media to reach candidates is at an all-time high. In fact 92% of
recruiters use or plan to begin using social networks for recruiting.
• 43% of recruiters who use social
recruiting saw an increase in
candidate quality
• 73% have successfully hired a
candidate through social
• 31% of recruiters using social have
seen a sustained increase in
employee referrals

4. Brand You
Step 1: Define the brand

5. Ask yourself...
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What makes me different?
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What would my customers and clients say is my greatest strength?
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What do I believe is my most noteworthy trait?
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What do I do to add value?
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What do I want to be known for?

6. Key Takeaways
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Forget the job title and focus on the value traits
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Be authentic - You don’t have to be perfect, you just have to be real
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Inject some personality.
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Buy into your own brand - if you don’t believe in you, why should
anyone else?

7. Reputation
Step 2: Start with where you are now

8. Where are you now?
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Google Yourself
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See yourself as others do
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Set up Google Alerts

9. Key Questions
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What are people saying about you?
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What are you saying about yourself?
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What are your branding strengths right now?
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What needs to be improved?

10. Remember Me
Step 3: Be Memorable to increase brand
awareness.

11. Being Memorable
The key to any personal branding campaign is word of mouth
marketing...but are you memorable?
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Leading with Value
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Concise targeting & mission in your message
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Consistent Branding
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Encompassing your brand in all you do

12. Photos Matter
Be honest: Do you look the same in your
professional and social media photos? If not, you
have a branding problem.
A professional headshot should meet the
following requirements:
Focus on subject’s face with limited
distractions
1.
Subject should be smiling
2.
Subject is wearing clothing that reflects their
personal brand.
3.
No sunglasses, no hat, no t-shirts with slogans
or intricate patterns
4.
Females no plunging necklines or large,
dangling earrings
5.

13. Consistent Branding

14. Encompassing your brand in all you
do
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Online constancy
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Consistent photos and images
Consistent wording & descriptions
Offline Consistency
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Business cards that wow
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Marketing that connects
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30 second commercials
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In all your communications
Does it all tie together and consistently convey your personal brand?

15. Use Social Media to Help Boost
Your Personal Brand

16. Homework
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Google Yourself
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See what others see
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Start forming your personal brand
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Update your social media profiles for both accuracy and privacy