18. “We were not local enough in multiple countries, especially in countries where there are multiple languages or in countries whose language is the same as the majority country.”, Amit Singhal, Google Engineer
19.
20. 20% от всички търсения локални (2.8 млрд. /месец глобално), над 50% при мобилно търсене!
41. Анатомия на О-pack заглавие на сайта описание от сайта позиция на картата ревюта/оценки групирани топ цитати Place page снимка Place page препратка адрес от Place page
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local data and local search results are data that users rely on to be 100% accurate. It could be that they've been taught from a young age that maps are accurate. Think back to when you'd use an Atlas or Encyclopedia (I know...what's that?), and you'd analyze the specific details of a topographical map, or the exact scale used to measure distances. The thought never crossed your mind that much of this data could simply be wrong. Even in more recent digital history, when people enter in an address in their car's GPS unit, they don't assume it will be wrong some of the time. People expect perfect data in maps.
Hotel rates in Places page/resultsBooking directly in Places
Sentiment analysis - the ability to parse reviews into finer categoriesNew place page review format:I can see two reasons for doing this:#1) It’s the beginning of segmenting out hReview testimonials from businesses themselves.#2) Those favicons are a nice little incentive for more third-party local portals to start feeding Google data.
Oct 2010 - location Categories - what are the best categories?Reviews - what are the best sites to get reviews?Citations - what are the best sites to get listed?Links - what are the best links to build?
Full address now in adLocation extension (Use addresses from a Google Places account ; Use manually entered address)Boost
Google has a responsibility to ensure local data is accurate because local data is the bridge between search and the real world. And when information is wrong in local, it leads to real world consequences.
Categories - what are the best categories?Reviews - what are the best sites to get reviews?Citations - what are the best sites to get listed?Links - what are the best links to build?
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Oct 2010 - location of Google maps in search results moved to the right hand side pushing organic bellow the fold
Reviews – People will talk!
Shopping results in Place page
Hotpot iPhone
Business photos from Google: United States, Japan, Australia, New Zealand, UK, South Korea, and France http://maps.google.com/help/maps/businessphotos/
What are Google’s two biggest Local vulnerabilities? Lack of “in-house” user reviews and the lack of a social graph. one of the things that I think Google found so attractive about Groupon was the potential for an insane review count–30+ million if each Groupon user left even one review about their experience at a business they’d visited. Carter was tight-lipped about how many native Places reviews Google had, but compare that 30 million number to the 14 million Yelp reviews
limited nationwide rollout of check-in offers at “thousands of places across the U.S. using Latitude on the iPhone and Android”.
Hotpot iPhone
What are Google’s two biggest Local vulnerabilities? Lack of “in-house” user reviews and the lack of a social graph. one of the things that I think Google found so attractive about Groupon was the potential for an insane review count–30+ million if each Groupon user left even one review about their experience at a business they’d visited. Carter was tight-lipped about how many native Places reviews Google had, but compare that 30 million number to the 14 million Yelp reviews
Hotpot iPhone
Hotpot iPhone
Hotpot iPhone
Hotpot iPhone
Hotpot iPhone
Hotpot iPhone
Hotpot iPhone
Hotpot iPhone
Haven’t totally figured out local strategyPlaces Check-ins (+ Deals)Perhaps 2+ million SMBs with Pages?Active vs. presence onlyPenetration in some categories high Compare: Google Places (4M+)
Without a doubt, 2009 was the year that Twitter became a major player in local search. TheirAPI added location awareness in August, and just last week Twitter bought TownMe, the owner of GeoAPI. Twitter has truly become a critical component for local online marketing More than 200 million users globallyMore than 65 million “tweets” per dayWants to figure out localPlaying with dealsWants to offer ad product for SMBs
New place page review format:I can see two reasons for doing this:#1) It’s the beginning of segmenting out hReview testimonials from businesses themselves.#2) Those favicons are a nice little incentive for more third-party local portals to start feeding Google data.
New place page review format:I can see two reasons for doing this:#1) It’s the beginning of segmenting out hReview testimonials from businesses themselves.#2) Those favicons are a nice little incentive for more third-party local portals to start feeding Google data.
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline
Local Search = what? + where?Local search is any search made with the goal of finding something within a geo-graphic location. This is known as searching with Local Intent.Seeking information online with the intention of making a transaction offline