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1. Writing good subject lines for your email marketing
campaign can make the difference between success and
failure. This article will teach you the basics of writing
subject lines that are attention grabbing and result
getting.

2. One of the first things that you need to focus on with your
subject line is to make it consistent with the content of
your email. The worst thing you can do is contradict the
material in the email with the subject line. There are
shady email marketers who deliberately write a subject
line that is misleading to get the reader to open the email.
But the fact is, this strategy backfires badly because when
the reader finds out that the subject line was false, he/she
won't respond to the offer and most probably avoid
opening any future mails from this marketer. You need to
be building trust so that you can enjoy a long-term
relationship with the people who are on your list.
Misleading them is a huge risk that isn't worth taking.
Your content should never provide less than what you
promise your readers in the subject line. Honest and

3. Make sure your subject line has a call to action. Use this in
combination with the scarcity tactic for even better
impact. You're basically asking your reader to act on the
offer by opening and reading the email. This is one
copywriting secret, subtle though it may be, that really
works. Having a strong call to action can immediately
boost the response you get from your readers, and you'll
see a higher open rate. If you want to keep your subject
line effective, it will have to remain short, even with a call
to action. You want a subject line that's powerful, short
and punchy with the right call to action embedded in it -
simple yet very effective.

4. Attempt to put some type of identifier at the first part of
the subject line. This is because you want your readers to
know that this email is being sent by your. It also tells the
subject of the email. This is very useful when you email a
series, like you are following up. You can have the
"identifier" followed by part 1, part 2, and so on. You
can also have your business name to make your email
more recognizable. After all, you don' want to lose your
email to the others when your customers are waiting for
it.

5. You can make a huge difference in just how successful
your email marketing campaign is by making small
changes to your subject line. The only thing that you need
to keep in mind here is that no matter what kind of
subject lines you write, you have to be honest and
transparent with your readers.

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