SlideShare uma empresa Scribd logo
1 de 23
sex
appeal
tips for marketing products to men
or women who buy for them
Sourabh Sharma
s.sharma@skimgroup.com
@sssourabh
Men are
from Mars
Women are
from Venus
Sex Appeal: 4 tips for marketing to men
Sex Appeal: 4 tips for marketing to men
Hetero
VS
Metro
Most men
are in
between
Self gratification
Indulgent
men buying
for themselves
women buying
for their man
VS
Tip #1
Don’t make
feminine
benefits
masculine
“Gender Contamination”
Jill Avery, Harvard Business School
aspirational
benefits
Clean
Scrub
Cleanse
Soft
Moisture
Hydrate
functional
benefits
“Leaves
skin feeling
clean”
“Leaves
skin feeling
soft and
radiant”
combined benefits
when women buy
for their men
Tip #2 Prevent the
emotional
negative
Razor burn Balding Dandruff
Be specific:
use the emotional insight
behind the fear
“For clean
and flake
free hair”
“Soothes skin
to prevent
razor burn”
Be specific: use
directive language
correct
hairlines
fuller
hair
Tip #3
Give men
the power
of proof
Use meaningful
parts or numbers
Clean + fresh
Showcase (clinical) proof
3 powerful nutrients
Avoid
extreme
numbers
Female
buyers
wish for
speed
Tip #4
Make the
benefit
healthy and
lasting
“24 hour hold”
“Styling gel with all day staying power”
Focus on health
not beauty
“Nourish your
skin with rich
lather”
“Fight dryness
and maintain
skin’ s balance”
Conclusion
Men are
investors,
they need the
product to
work and last
Conclusion
Men and
woman
emote
differently
Read our article in
Global Cosmetics
Industry Magazine
March 2015: “Sex Appeal”
Sex Appeal: 4 tips for marketing to men
Sex
appeal
Tips for Marketing products to men
(or women who buy for them) skimgroup.com
Sourabh Sharma
s.sharma@skimgroup.com
@sssourabh
Contact us

Mais conteúdo relacionado

Mais de FIG or out

Engaging in a Cloud of Opportunity
Engaging in a Cloud of OpportunityEngaging in a Cloud of Opportunity
Engaging in a Cloud of OpportunityFIG or out
 
Tech, Platforms and Beauty Marketing [ Post Pandemic ]
Tech, Platforms and Beauty Marketing [ Post Pandemic ]Tech, Platforms and Beauty Marketing [ Post Pandemic ]
Tech, Platforms and Beauty Marketing [ Post Pandemic ]FIG or out
 
Content Marketing To Cut Through the Clutter
Content Marketing To Cut Through the ClutterContent Marketing To Cut Through the Clutter
Content Marketing To Cut Through the ClutterFIG or out
 
Sustainability in the Millennial and Gen Z Era
Sustainability in the Millennial and Gen Z EraSustainability in the Millennial and Gen Z Era
Sustainability in the Millennial and Gen Z EraFIG or out
 
Targeting Millennials + Gen Z in Beauty Marketing
Targeting Millennials + Gen Z in Beauty MarketingTargeting Millennials + Gen Z in Beauty Marketing
Targeting Millennials + Gen Z in Beauty MarketingFIG or out
 
Marketing Sustainability to Gen Z + Millennials
Marketing Sustainability to Gen Z + MillennialsMarketing Sustainability to Gen Z + Millennials
Marketing Sustainability to Gen Z + MillennialsFIG or out
 
Maximizing Conversion from Influencer Marketing
Maximizing Conversion from Influencer MarketingMaximizing Conversion from Influencer Marketing
Maximizing Conversion from Influencer MarketingFIG or out
 
Social Media Marketing for Millennials and Gen Z
Social Media Marketing for Millennials and Gen ZSocial Media Marketing for Millennials and Gen Z
Social Media Marketing for Millennials and Gen ZFIG or out
 
Sustainability in the Millennial Age
Sustainability in the Millennial AgeSustainability in the Millennial Age
Sustainability in the Millennial AgeFIG or out
 
Creating and Maintaining Your Online Presence
Creating and Maintaining Your Online PresenceCreating and Maintaining Your Online Presence
Creating and Maintaining Your Online PresenceFIG or out
 
Creating & Boosting Your Platform on Social Media
Creating & Boosting Your Platform on Social MediaCreating & Boosting Your Platform on Social Media
Creating & Boosting Your Platform on Social MediaFIG or out
 
Sustainable Product Marketing
Sustainable Product MarketingSustainable Product Marketing
Sustainable Product MarketingFIG or out
 
Creating and Boosting Your Platform on Social Media
Creating and Boosting Your Platform on Social MediaCreating and Boosting Your Platform on Social Media
Creating and Boosting Your Platform on Social MediaFIG or out
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to MillennialsFIG or out
 
Beauty under the influence
Beauty under the influenceBeauty under the influence
Beauty under the influenceFIG or out
 
The Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsThe Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsFIG or out
 
Engaging Consumers for Behavior Change
Engaging Consumers  for Behavior ChangeEngaging Consumers  for Behavior Change
Engaging Consumers for Behavior ChangeFIG or out
 
Rationalizing emotional marketing
Rationalizing emotional marketingRationalizing emotional marketing
Rationalizing emotional marketingFIG or out
 
Social media in the skincare and beauty world
Social media in the skincare and beauty worldSocial media in the skincare and beauty world
Social media in the skincare and beauty worldFIG or out
 
Chocolate Covered Conversations
Chocolate Covered ConversationsChocolate Covered Conversations
Chocolate Covered ConversationsFIG or out
 

Mais de FIG or out (20)

Engaging in a Cloud of Opportunity
Engaging in a Cloud of OpportunityEngaging in a Cloud of Opportunity
Engaging in a Cloud of Opportunity
 
Tech, Platforms and Beauty Marketing [ Post Pandemic ]
Tech, Platforms and Beauty Marketing [ Post Pandemic ]Tech, Platforms and Beauty Marketing [ Post Pandemic ]
Tech, Platforms and Beauty Marketing [ Post Pandemic ]
 
Content Marketing To Cut Through the Clutter
Content Marketing To Cut Through the ClutterContent Marketing To Cut Through the Clutter
Content Marketing To Cut Through the Clutter
 
Sustainability in the Millennial and Gen Z Era
Sustainability in the Millennial and Gen Z EraSustainability in the Millennial and Gen Z Era
Sustainability in the Millennial and Gen Z Era
 
Targeting Millennials + Gen Z in Beauty Marketing
Targeting Millennials + Gen Z in Beauty MarketingTargeting Millennials + Gen Z in Beauty Marketing
Targeting Millennials + Gen Z in Beauty Marketing
 
Marketing Sustainability to Gen Z + Millennials
Marketing Sustainability to Gen Z + MillennialsMarketing Sustainability to Gen Z + Millennials
Marketing Sustainability to Gen Z + Millennials
 
Maximizing Conversion from Influencer Marketing
Maximizing Conversion from Influencer MarketingMaximizing Conversion from Influencer Marketing
Maximizing Conversion from Influencer Marketing
 
Social Media Marketing for Millennials and Gen Z
Social Media Marketing for Millennials and Gen ZSocial Media Marketing for Millennials and Gen Z
Social Media Marketing for Millennials and Gen Z
 
Sustainability in the Millennial Age
Sustainability in the Millennial AgeSustainability in the Millennial Age
Sustainability in the Millennial Age
 
Creating and Maintaining Your Online Presence
Creating and Maintaining Your Online PresenceCreating and Maintaining Your Online Presence
Creating and Maintaining Your Online Presence
 
Creating & Boosting Your Platform on Social Media
Creating & Boosting Your Platform on Social MediaCreating & Boosting Your Platform on Social Media
Creating & Boosting Your Platform on Social Media
 
Sustainable Product Marketing
Sustainable Product MarketingSustainable Product Marketing
Sustainable Product Marketing
 
Creating and Boosting Your Platform on Social Media
Creating and Boosting Your Platform on Social MediaCreating and Boosting Your Platform on Social Media
Creating and Boosting Your Platform on Social Media
 
Marketing to Millennials
Marketing to MillennialsMarketing to Millennials
Marketing to Millennials
 
Beauty under the influence
Beauty under the influenceBeauty under the influence
Beauty under the influence
 
The Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key TrendsThe Dawn of Digital Marketing: 6 Key Trends
The Dawn of Digital Marketing: 6 Key Trends
 
Engaging Consumers for Behavior Change
Engaging Consumers  for Behavior ChangeEngaging Consumers  for Behavior Change
Engaging Consumers for Behavior Change
 
Rationalizing emotional marketing
Rationalizing emotional marketingRationalizing emotional marketing
Rationalizing emotional marketing
 
Social media in the skincare and beauty world
Social media in the skincare and beauty worldSocial media in the skincare and beauty world
Social media in the skincare and beauty world
 
Chocolate Covered Conversations
Chocolate Covered ConversationsChocolate Covered Conversations
Chocolate Covered Conversations
 

Último

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 

Último (20)

TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 

Sex Appeal: 4 tips for marketing to men