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F8 2016The Lowdown
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/f8-2016/
•  Facebook Messenger
•  Live videos
•  Oculus Rift
Bonus: the Facebook Innovation Mindset
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/f8-2016/
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/
Family of Apps
Source: Facebook Newsroom
http://newsroom.fb.com/media-gallery/events/david-marcus-at-f8-2016/
Source: Facebook Newsroom
http://newsroom.fb.com/news/2016/04/f8-2016-day-1/
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/
Social On Us webinar: F8 & the Facebook of the Future
•  Instant
•  Persistent Identity
•  In Context
•  Canonical
Introducing Bots To Messenger
Source: Wired
http://www.wired.co.uk/magazine/archive/2015/11/features/inside-facebook-messenger
•  Messenger is the fastest growing app in the US with over 900
million active users
(source: Nielsen)
Introducing Bots To Messenger
What it means…
•  Facebook Messenger may displace many other apps
•  Facebook is looking to global competitors like WeChat for
innovation inspiration
•  Brands need a bot strategy: how will you engage on Messenger?
How do you integrate social media into customer service?
Live Videos
Source: Facebook Newsroom
http://newsroom.fb.com/livestream/
Live Videos
70%
of all mobile
traffic will be
video by 2021
(source: Ericsson Mobility Report.
November 2015)
Live Videos
3.4
hours a day
watching video
(source: Millward Brown’s AdReaction
Video Study)
1969
Social On Us webinar: F8 & the Facebook of the Future
Social On Us webinar: F8 & the Facebook of the Future
Social On Us webinar: F8 & the Facebook of the Future
What it means…
•  The Live API tool will allow publishers and advertisers to
experiment with Live content (including streaming live video from
any device like drones!)
•  No monetization opportunities for brands yet, but it’s a great time
to create new ways to interact with viewers
Source: Road To VR
http://www.roadtovr.com/facebook-unveils-surround-360-an-open-3d-360-camera-and-video-stitching-pipeline/
Oculus Rift / VR
Source: Oculus
www.oculus.com
Oculus Rift / VR
•  “VR has the potential to be the most social platform, because you
feel you're right there with another person."
Mark Zuckerberg
(source: The Telegraph)
What it means…
•  VR really is Facebook’s biggest gamble
•  It’s all about shared experiences; exactly how brands will tap into it
to exploit its full potential is a challenge
Other Platform Updates
•  New Ad Units: according to Jehan Damji, Facebook Product
Manager, 87% of time spent on mobile is in apps
•  Facebook Payments: a report by The Information pointed that code
found inside Messenger suggests Facebook plans to turn on a
feature to make digital transactions or even pay for physical goods
in stores.
Thank you!
Questions?
Thomas Crampton
Global Managing Director
Social@Ogilvy
@ThomasCrampton
Peter Fasano
Global Consulting Principal,
Digital Strategy, OgilvyRED
@PFasano

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