Amazing software requires amazing product management. B2B software companies need product leaders to develop, guide, and scale teams to drive P/M fit and growth. Product leaders are responsible for the success of the customer - the heart of the business itself. As user expectations increase, product leaders must raise the bar to levels that were once reserved for B2C. This is a SXSW Interactive 2018 panel proposal. Upvote now to join product leaders at various stages for a chat about the challenges and ideal future state for enterprise software PMs.