BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

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In his BlogWell Boston presentation, Reebok's Global Content and Community Manager, Ben Cobb, talks about how they work with influencers, ambassadors, and brand partners to increase social buzz. Ben shares tips to finding and activating the most effective brand advocates based on their own lessons learned.

Negócios Notícias e política

SocialMedia.org
Video Case Studies

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

socialmedia.org/blogwell
This presentation is from

BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell

Ben Cobb
Effectively Influencing

determine what and who are you trying to influence
find the right partners
activate them the right way

determine what and who are you trying to influence

determine what and who are you trying to influence. done.

ben.cobb@reebok.com
@reebokclassics
@beforetheybreak

SocialMedia.org
This video is from
Case Studies

BlogWell
San Francisco
June 20, 2011

Learn more about past and
upcoming BlogWells

socialmedia.org/blogwell
This presentation is from

BlogWell
Boston
October 22, 2013
socialmedia.org/blogwell

socialmedia.org/blogwell

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BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell Ben Cobb Effectively Influencing

2. effectively influencing

5. determine what and who are you trying to influence find the right partners activate them the right way

6. determine what and who are you trying to influence

7. determine what and who are you trying to influence

8. determine what and who are you trying to influence

9. determine what and who are you trying to influence

10. determine what and who are you trying to influence

11. determine what and who are you trying to influence

12. determine what and who are you trying to influence. done.

13. find the right partners

14. find the right partners

15. find the right partners

16. find the right partners

17. find the right partners

18. find the right partners

19. find the right partners

20. find the right partners

21. find the right partners

22. find the right partners

23. find the right partners 0

24. find the right partners

25. find the right partners

26. find the right partners

27. find the right partners

28. find the right partners

29. find the right partners

30.

31. find the right partners

32. find the right partners (who care)

33. find the right partners

34. find the right partners

35. find the right partners

36. activate them the right way

37. activate them the right way

38. activate them the right way

39. activate them the right way

40. determine what and who are you trying to influence find the right partners activate them the right way

41. effectively influencing

42. ben.cobb@reebok.com @reebokclassics @beforetheybreak

43. SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 Learn more about past and upcoming BlogWells socialmedia.org/blogwell This presentation is from BlogWell Boston October 22, 2013 socialmedia.org/blogwell socialmedia.org/blogwell

BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb

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BlogWell Boston Social Media Case Study: Reebok, presented by Ben Cobb