How to create Design Strategy for a brand
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Method of creating Design Strategy with pictorial example - factors to be consider - analyze them with the right person - Creativity Vs Research - Who is the expert? - The selling factor - What is design strategy and what it includes?
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How to create Design Strategy for a brand
- 1. How to create design strategy? Bala, UX Designer
- 2. To incorporate user research techniques in Branding Design Projects About this session
- 3. Get the information you need without bugging the client
- 5. Amazon is selling 1cr products in India
- 9. User Research Process Strategy | Persona | Task Analysis | Scenario Analysis | Prototyping | Design
- 10. What is design strategy? And why its important?
- 11. I need a brand for my business a Business Owner Designer
- 12. Tell me about your business a Business Owner Designer
- 13. a Business Owner Designer My Business, Products, Service, Client, Customer, Competitors etc. etc.
- 14. Example: We are running a ice cream parlor in across Bangalore. Currently we are at 6 different locations. We have 18 varieties of ice creams and everything is exclusively made by us including the cone. We have no competitors we are the first to start in India. We want to establish ourselves as a brand so that we can expand our business to even more locations. We need your design help.
- 15. Is this enough information? Client talk more about his business and customer but he didn’t explain about user experience and expectation
- 16. How much I can trust on client detail I think his business model is somewhat similar to natural, polar beer etc. They might be his competitor though he says there is no one.
- 17. Am I Assuming something I think only youngsters would like to have ice- cream. They would like to have it after lunch or dinner. Because that when I generally have.
- 18. What design style will suites them? I have seen lot of eateries using doodle concept. I think that’s the trending style. Even I Like it so much. I think I will use that style
- 19. How can I sell my design to client? The client know much more about his customer then me. How can I convince the client that my design would work.
- 20. You know only one side of the story You might get even more questions because you know only one side of the story. To know the other side of the story…
- 21. Designer Customer Talk to the Customer • What he like & unlike about the business • When is so special about the product • What are the other shop they would like to visit • How is his experience on this business
- 22. The documentation of the whole process will be called design strategy. It has to be ongoing file and update frequently. e.g. You assume polar bear, nature are the competitor at the first stage, but after talking to the customer you fight someone else also.
- 23. How do we find the user?
- 24. Who would like to drink this more? Men / Women What would be their approx. age group? When would they drink this? Going to swim? Going to watch cricket? Going to movie? People of which all countries would like to drink this? Where they would live? In terms of India, Bangalore? Dharwad? Bidari?
- 25. If you given a chance to meet only one person Gender: Male, Age: 28 years Interest: Sports evangelist Living place: Bangalore Where to meet: Sports club
- 26. Reverse engineering is easy
- 27. What a design strategy should have?
- 28. What a design strategy should have at least these five sections 1. Business Intend 2. User Details 3. Product and service 4. Branding legacy 5. Critical Success factor (CSF)
- 30. Based on the conversation with the client: What is the business necessity of this project right now More Revenue • Brand Awareness • Promote sales • Product launch • Revive Brand Image etc.
- 32. Age, gender, occupation, interest, economy, choices etc
- 33. 3. Product and service
- 34. What are the products, uniqueness, Competitors, experience, customer satisfaction, their feedbacks, complaints, etc. etc.
- 36. Business ethics, their branding goals, style guides, previous design activities and effort etc.
- 37. 5. Critical Sales Factor
- 39. https://www.youtube.com/watch?v=69_ATZO8WBM https://www.youtube.com/watch?v=ki2MQzgS1qs CSF Example
- 40. Thank you Lets do a exercise
Notas do Editor
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- Which country people would like to drink? Who would drink this more? Men / Women What would be their age group? When they would drink? Going to swim? Going to watch cricket? Going to movie? Where they would live? In terms of India, Bangalore? Dharwad? Bidari?