This presentation was covered in the Weekly SEO live stream on 26 February 2021. The goal of these live sessions is to provide the SEO community with relevant and useful information. If you would like to watch this SEO session we covered, here is the YouTube link: https://www.youtube.com/watch?v=-oU7qRJY0ko. Feel free to ask a question, and we will answer them in our live stream of SEO weekly: https://www.boostroas.com/weekly-seo-live-stream/. I hope you will enjoy it!

1. 26 February 2020

3. ● How can small-medium e-commerce websites outrank
the most popular e-commerce sites and survive
through the pandemic?
○ The Booming of e-Commerce 💥
○ Key e-Commerce Statistics
○ What is the best way to get information regarding
products online?
○ In which category you shouldn’t focus on SEO?
○ 5 SEO Techniques That Can Be Used to Outrank Big
e-Commerce Websites
○ SEO Projects Made with Python–News
○ SEO Mastery e-Summit–News
● How to detect keyword cannibalization?
● How to win your competitor’s keywords?
● Will Lab Data or Field data be important in the next
algorithm Update?
● Non-indexable Pages and Core Web Vitals
● Image Optimization and Speed Score
● Which CMS works better for Core Web Vitals metrics?
● Marketing Speak Podcasts with Industry’s Experts–News

4. The Beginning of
Coronavirus Lockdown
😷
=
The Booming of
e-Commerce 💥
Source: Google Trends, Worldwide “Online shopping” Topic

5. Despite the fact that
Amazon is your
biggest competitor, it
is also the dominant
player in selling
products.
https://kommandotech.com/statistics/how-many-ecommerce-sites-are-there/

6. But... there’s a “but”
What is the best way
to get information
regarding products
online?
https://searchengineland.com/report-google-beats-amazon-product-search-reach-rival-sees-greater-loyalty-282570
2017

7. In which category
you shouldn’t
focus on SEO?
WhyS:
1. Highly competitive marketplace.
2. It's imperative that long-term
strategies be devised.
3. Several product variations exist.
https://kenshoo.com/e-commerce-survey/

8. Here Are 5 SEO
Techniques That Can Be
Used to Outrank Big
E-Commerce Websites
Image Source: ExplodingTopics.com & Ahrefs
Over the last 2 years, searches for “ear
cleaning kits” have increased by 226%.
1. Research the third-party marketplaces for product
categories. Where? Why?
2. Focus on the long-tail (non-competitive) keywords that
you can rank in a short time. How? Why?
3. Put a lot of effort into content marketing so that you can
rank for familiar question keywords. Say what? Why?
4. Be fast like Black Panther. Why?
5. Make a clear category tree, and don’t forget about
internal linking to make call to action. How? Why?

9. SEO Projects
Made w/ Python
● 5 great resources to
learning Python for free.
● 10+ SEO projects that
have been created with
Python.
https://www.jcchouinard.com/projects-and-resources-to-learn-python-seo/ by Jean-Christophe Chouinard

10. SEO Mastery
Summit
As a person with 8 years of SEO
experience, at the beginning, I
didn't have a chance like that.
So, don't miss out on such
opportunities; they are free.
https://seomasterysummit.com/

11. How to detect
keyword
cannibalization
without a Paid
Tool
Three small tricks to find your
possible cannibalization
problem.
Image / Details
//
Image & Details
https://www.youtube.com/watch?v=My_9J84ASqo

12. How to win your
competitor’s
keywords
In order to beat your
competition, sometimes you
need to rank for their
keywords.
But how?
Image / Details
//
Image & Details

13. Tip 1
Use Google Search Operators
domain: & intitle:
If you are looking for seasonal
content you can also use the
time filter.
Image / Details
//
Image & Details

14. Tip 2
If you are not sure about your
competition use “related:”
Google Search Operator to find
similar websites to yours.
After that you can return to tip
one or…
Image / Details
//
Image & Details

15. Tip 3
Crawl your competitor’s blog
and when it is finished, use this
regex code for filtering specific
keywords:
(keyword)(.*1+)
Image / Details
//
Image & Details
https://www.youtube.com/watch?v=5rEsRpOrcq0

16. Tip 4
Make a content gap analysis
with the help of Ahrefs or
Semrush.
Then you can find for which
keywords your competitor
ranks better.
Image / Details
//
Image & Details
Semrush & Ahrefs

17. What’s
next?
Define your topics.
Make your plan.
Create your content and
publish.
After that you are ready to
measure your performance.
Image / Details
//
Image & Details

18. Lab Data or Field
Data
Which one is more important to
us in the next update?
https://ryte.wistia.com/medias/imql1ptqjd - Real-life case studies of CWV fixes | RYTE

19. Non-Indexable
Pages & Core
Web Vitals
Should we be worried about
our non-indexable pages that
appear to load very slowly?
https://www.youtube.com/watch?v=cUT84ZIcLtA

20. Just Compress
Your Images
Just the effect of image
optimization on the score.
40/100
61/100

21. LCP
Which CMS system does
better at LCP metric?
https://almanac.httparchive.org/en/2020/cms

22. FID
Which CMS system does
better at FID metric?
https://almanac.httparchive.org/en/2020/cms

23. CLS
Which CMS system does
better at CLS metric?
https://almanac.httparchive.org/en/2020/cms

24. Marketing
Speak Podcasts
with Industry’s
Experts
https://www.marketingspeak.com/podcasts/ Hosted by Stephan Spencer

25. Ask Us
Anything
https://boostroas.studio/weeklyseoQA