VRX 3 Design Leadership Strategies for Better VR

XEODesignFollow the White Rabbit:
3 Design Leadership Strategies for VR
VRX San Francisco November 10, 2015

XEODesign© 2015 XEODesign, Inc. All Rights Reserved
VR Emotions
• Deeper
• Stronger
• More Personal
I Believe VR Creates Strong
EmotionsThe Player is the protagonist

Nicole Lazzaro VR UX Consultant
Expert on Games Emotion and Engagement
Making VR Fun
@NicoleLazzar
o
• Game Designer
• Programmer
• Filmmaker
• Stanford Psychology
of Emotion & Fun
• Innovator
• Analyst

XEODesign© 2015 XEODesign, Inc. All Rights Reserved Where’s the Fun?XEODesign®
WTF
?

Tilt the First iPhone Game 2007

http://challengepost.com/software/follow-the-white-rabbit

Easy Fun Micro
Loop
Hard Fun Main Loop
People Fun Social
Engagement Loop
Serious Fun Meta
Loop
The 4 Keys to Fun
The 4 Keys to FunUse the 4 Keys to Fun: Best selling games allow players to move between different kinds of play.

Escape The Micro Loop of Gameplay
VR Goal
Frustration
Core Loop
VR Collection
Desire
Meta Loop
4K2F
4 Keys to Fun
Beyond novelty offer more kinds of VR fun

What is VR About?XEODesign
®
Last Year’s
Hit Console
Game

Physiological
Psychological
Design
More ChallengesXEODesign®
VR Needs Design
Leadership

VR Needs Design
Leadership

The Elephant in the Room
AudienceMatch player expectations and what current VR hardware delivers
VR
Traditional
Hard Core Game
Genres
$500 HMD
Early Adoptor
$20 Cardboard
Mass Market
A B
New
Genres

Leadership vs
Management
John P Kotter, Harvard Business Review
ChaosChange

Do You Lead or Manage VR?

Bottom Up
Shift
Direction
Gets
People to
Care
Has a Plan
Top Down
Complexity
Quality
Leadership vs
Management

What to do
Organize
people to
do it
Ensure it
gets done
Set the direction,
vision, and
strategies required
to make change
Align people. To
communicate vision
build informal
communication
paths
Motivate and
inspire people to
move together in
right direction
together
Plan, budget, define
steps and resources
to organize chaos
Organize people.
Define jobs, roles,
communicate plan.
Delegate monitor.
Control and
problem solve.
Monitor results
compared to plan.
Update plan.
Leadership vs
Management
AgileYou

How Measure Engagement?XEODesign®

15 27
64
How Score VR Engagement?
There are so many ways

XEODesign
®
Design Benchmarks
• 1.5 Years research
• Emotion from actions
unlocks VR’s
immersion & presence
Hololens IPD = 66, Microsoft

VR is About 3 Things
Sense of
Being there
Looking around
Emotion
Reaction Respond emotionally
to what they do
Participation
in World
Feel making things
happen

1. Controls
2. Emotion
3. Audio
3/36 VR Design
Benchmarks
Create true VR experiences requires innovation and careful design

UI/UX
Platform
36 VR Design Benchmarks
Today we cover 3 benchmarks unique to improving VR games
Focus
Audience
Feedback
PX
SocialFunAudience
Emotion
AudioComfort
Controls

5 VR Design StrategiesTo be more than a novelty, move around the types of fun. Escape and return to the micro loop of
gameplay.
XEODesign
®
1. Controls Want to Play Blindfolded

#1 Controls (& Camera)
Provide direct controls especially those native to VR.
Edge of Nowhere, InsomniacDiagonal Jumping Puzzles

XEODesign
®
Use Gestures Players Already Make

Bazaar, Temple Gates Games
#1 ControlsProvide direct controls especially those native to VR.

Rococo VR, Black River StudiosDirect Attention

#2 ComfortAvoid triggering disgust and phobias.
Eve: Valkyrie CCPFrame The Action to Ground it

PX
SocialPlatform
Today we cover 3 Benchmarks unique to improving VR games
Focus
Audience
Feedback
UI/UX
1
2
FunAudience
Comfort Audio
Emotion
Controls

Just because
you can
doesn’t mean
you should
11
#2 EmotionIn VR Whisper Don’t Yell

IT’S LIKE
TYPING IN
ALL CAPS
ALL THE TIME
11

Jump Scares
are the fart
apps of VR
11
And a dead body looks like a dead body…

VR
Frame Rate
Camera &
Controls
Comfort is VR’s Uncanny
Valley
The uncanny valley of VR: frame rate, camera, and controls.
Realism 
Appeal

Not ComfortAvoid triggering disgust and phobias.
“I never want to do this
again! It’s way more involved,
more expensive and
makes you feel horrible.”
Hard Core Game Player ripping goggles off his face
while playing Sky Rim in VR

#2 EmotionEmotion for VR is more TV than the stage
Master of:
a. Jump Scares
b. Fear
c. Suspense
Alfred Hitchcock

Free Download
4K2F.com
Target
Emotions that
pull players in

XEODesign
®
Emotions: Awe and Wonder

XEODesign
®
Emotions: Inner Child

Frustration
from certain aspects
especially usability
needs to be less for
some users Boredom
Fear Anger Frustration
Level 1 Level 2 Level 3
o/
Level 4
PLAYER SKILL
CHALLENGE
o/
o/
FIERO!
FIERO!
The 4 Keys Hard Fun

Big Blue, ViveThe 4 Keys Emotion Profile

The Gallery: Six Elements, Cloudhead Games
The 4 Keys Easy Fun

In VR Whisper Don’t Yell
Follow The White R

Easy Fun
for VR
Micro Loop
1. Controls
2. Creativity
3.
Exploration
4. Fantasy
Follow The White Rabbit

Follow The White R

#4 EmotionFace to Face Interaction Creates More Emotion than Other 4 Keys Combied
castARThe 4 Keys People Fun

Follow The White R
VR is Not the TechnologyXEODesign®

Social
PX
Platform
Focus
Audience
Feedback
Controls UI/UX
1
2
FunAudience
Comfort Audio
Emotion

#3 AudioAudio is a very primitive sensory system that involves the whole body.
Free Download
4K2F.com
Don’t treat
Ears like Eyes

#3 AudioDon’t treat the ears like eyes.
Audio broke my game…
Like a pancake!

XEODesign
®
Feedback in the Body from World

XEODesign
®
Use Haptics Even Sloppy Ones
Rabbids VR Ride, Ubisoft

What else could
Haptics and Low
Frequency Audio
do?

Tactile Audio ImmersionThe body does not know how to feel in slow motion. It also has fun interpreting low sounds feels or
hears
Showdown, EpicAdd Low Frequency Audio to Slo-Mo

#3 AudioDon’t treat the ears like eyes.
Free Download
4K2F.com
Tactile Audio
to create
Emotion to
pull players in

XEODesign
® Audio Feel the Interaction

Low Frequency Audio
Big Events
Excitement
Fear Love
Curiosity
Wonder
Even w/o subwoofer: mimics feeling of shaking in fear, warnings, wonder…

Next time you ask this question
on your VR game think of what
benchmarks best lead your team
WTF
?Where’s the Fun?

1. Controls: Want to Play Blindfolded
2. Emotion: Whisper Don’t Yell
3. Audio: Don’t Treat Their Ears as Eyes
3 VR Design BenchmarksCreate true VR experiences requires innovation and careful design

Platform
Focus
Audience
Feedback
Controls UI/UX
Emotion
PX
Social
1
2
Audio
3
FunAudience
Comfort

What to do
Organize
people to
do it
Ensure it
gets done
VR Needs Design
Leadership
Innovate
New Genre
Native to
Platform
Port
Controls
Reduce
Risk
Clone

The Most Important Strategy
You

@NicoleLazzaro
Nlazz@xeodesign.com
XEODesign.comFree Download
4K2F.com
Drop off a Business Card
*
WTF
?Where’s the Fun?
Follow the
White
Rabbit

VRX 3 Design Leadership Strategies for Better VR

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VRX 3 Design Leadership Strategies for Better VR