A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of April 2015. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

1. TV Analysis
Monthly Report Apr 15

2. * April 2015 Airtime has decreased -4.1% as compare to March 2015.
Mar-15 Apr-15
396,162
379,532
Trend Analysis
Comparison Mar 15 - Apr 15
Total Minutes of Advertising

3. * April 2015 Airtime has increased 16% as compare to April 2014.
327,192
379,532
Trend Analysis
Comparison April 14 - April 15
Total Minutes of Advertising
April 14 April 15

4. TOP 10 CATEGORIES
% Share of Advt. Minutes
19%
15%
12% 11%
5%
5% 4%
4%
3% 3%
19%

5. TOP 10 PLAYERS
% Share of Advt. Minutes
17%
7%
6%
4% 4% 4%
3% 3%
2%
2%
UNILEVER PEPSI COLA P&G COCA COLA NESTLE
PAKISTAN
RECKITT
BENCKISER
QMOBILE TELENOR MOBILINK WARID
TELECOM

6. TOP 15 BRANDS
% Share of Advt. Minutes
3%
3%
2%
2%
2% 2% 2% 2% 2% 2% 1%
1%
1%
1% 1%

7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
4%
4% 4% 4% 3% 3%
3%
3%
3%
3%
3% 3% 3% 3% 3%

8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
3%
3%
3%
3%
3% 3% 3%
3% 2% 2% 2%
2% 2% 2% 2%

9. Genre Split in Apr 15
% Share of Advt. Minutes
NEWS
43%
ENT
40%
MUSIC
8%
KIDS
3%
MOVIES
3%
HEALTH
1%
SPORTS
1%
RELIGIOUS
1%

10. Time Band Split Apr 15
% Share of Advt. Minutes
Late Night (00:00 -
05:59), 11%
Morning
Time (06:00 - 11:59),
20%
After Noon (12:00 -
16:59), 25%
Evening Time (17:00 -
18:59), 11%
Prime Time (19:00 -
22:59), 27%
Late Prime Time
(23:00 - 23:59), 6%

11. THE END
For query on DATA, please contact:
MEDIA BANK
For other queries, please contact PAS at:
secretariat@pas.org.pk
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696