Hootsuite is a huge website. This is a simplified of what it has and offers. A detailed slideshow featuring all about the website Hootsuite. Hootsuite is a social media management application that includes capabilities for planning, scheduling, and syndicating social updates. Automatic scheduling, social media monitoring, performance reporting, and basic job management are among the key features.

1. The Ultimate guide for
The world’s 1st social media management platform

2. What is Hootsuite?
Hootsuite is a social media management
application that includes capabilities for
planning, scheduling, and syndicating social
updates. Automatic scheduling, social media
monitoring, performance reporting, and basic
job management are among the key features.

3. Why is Hootsuite useful?
● Hootsuite can help you save time on your social media marketing. Rather
than entering into each network and posting separately, you can manage
Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest all in one
location.
● Furthermore, its "Streams" function allows you to stay up to date on pertinent
conversations as they occur. Again, you can analyse conversions across
several networks using a single dashboard.
● Hootsuite also has a useful Analytics option for detailed social media
performance reporting. If you manage an agency, you're aware that reporting
the ROI of social media can be challenging. Hootsuite's Analytics function
allows you to showcase your deliverables.

4. Key Features

5. Publish and Schedule
One of the most important features that Hootsuite offers is posting and scheduling.
Instagram and Facebook has Creator Studio but with Hootsuite you can post and
schedule for any platform. This save the time to go and each and every time you
want to post. Hootsuite also offer a feature of a social media calendar where you
can plan accordingly.

6. Streams
The “Stream” function gives you the opportunity to monitor the different social
media channels you're on. The Stream will show you relevant social media activity
which is going on. What is trending and what not.
You can also set up Hootsuite to show you posts using certain keywords, hashtags
or posts from specific social media accounts like competition or influencers.

7. Analytics
Monitoring what content you are
uploading is the utmost important.
Analysing each and every platform is a
tough job of a manager. Hootsuite is a
platform where you can analyse all the
platforms.
Key metrics covered include:
Fans and Followers
Posts and Tweets
Engagement
Traffic
Plus more advanced metrics like:
Performance by post
Inbound messages with sentiment
analysis
Total clicks per country
Page content clicks
Engagement by type

8. Assignments
Hootsuite allows the user to assign different activity to different team members.
This way, you can the social media team work on different tasks inside the platform.
For example, you can set the IT department to reply to all the technical queries that
come on your account.

9. Content Library
The content library is where you can set up template and pre approved images and
can be used later. It is kind of a bank for creatives. Additionally you can add private
notes and tags to each asset.

10. Other Features

11. Resources - Case Studies
To ace your game in social media, Hootsuite also provinces free case studies which
contains different strategies and content of brands.

12. Webinars
If you are a small business owner, budding entrepreneur or a freelancer Hootsuite
has given the feature of webinars where you can learn from the industry experts
they have on boards. Using their clients as examples or other campaign of the
world to teach digital marketing thoroughly.

14. Blogs
Another great to teach social media is through blogs. They have been uploading
blogs since the start. What, how, when about social media marketing,
Their recent blogs is about Youtube Statistics you should know in 2024. Is the
perfect time as 2024 begun and there are lots of manager who don’t know all the
stats in the Youtube space.

16. Hootsuite Academy
If you want to upgrade your skills, Hootsuite offers a wide range of courses which
can be done in order to learn social media marketing. From beginner to advanced
they have it all.

17. Social Media Trends
Every year Hootsuite releases their own trends survey with all the trends and
percentage of people who showed interest. Demographics and everything is part
of the survey.