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Katherine Bishop
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12. AI/AR Role in Beauty
Product Personalization is
Bigger for Younger
Shoppers, But Still
Secondary
12
13. Over Half of Gen Z Respondents Said That They Had
Virtually Tried Out a Beauty Product Before Purchasing
14. Questionnaires Most Frequently Used for
Personalization
Younger generations were more likely to seek out personalized recommendations
through any of the five methods asked about it in this survey
15. Beauty Brands Looking to
Resonate with Most
Consumers Should
Highlight Product Safety
and Diverse Product
Offerings
15
17. Gen Z Less Likely to Say Most Key Attributes are
Important to Their Beauty Product Purchases
18. 1. 34% of Gen Z most often discover beauty
products on social through TikTok, about half of
those would turn to Instagram if TikTok is
banned.
2. Consumers may be a bit fuzzy on AI/AR
terminology, but it is more commonly used by
younger generations.
3. Beauty products being “non-toxic” was most
important attribute.
Key
takeaways
18
20. 20
Click the link in your
browser ➜
2024 Beauty
Marketing Study
How New Platforms, Changing Technology, and the
Rise of Gen Z Are Shaping Beauty Shopping