Social Media Career: Facts, Myths & Opportunities
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My session yesterday -16th of Feb 2018- at Egypt Career Summit 2018, alongside my dear friend and digital marketing master Muhammad Halim and the great SM guru whom I was much honored to work alongside Shereen Amayem. Really hope the session was useful to those who attended, in case you missed and still interested in learning about Social media marketing as a career, some facts, myths and the opportunities this career has to offer you can watch the session's video here: http://bit.ly/SMCareerSession as well as the slides.
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Social Media Career: Facts, Myths & Opportunities
- 1. Social Media Career Facts, Myths & Opportunities
- 2. What will be discussed in this session? ❖ Questions regarding SM Career & Industry ❖ Misconceptions regarding SM Career ❖ General Tips for starting your SM Career ❖ References SM Career: Facts, Challenges & Opportunities
- 3. Questions
- 4. Separator What do I need to start in the social media career? Is it a good or a bad sign that I don’t need any specific requirements to start?! Question 1 SM Career: Facts, Challenges & Opportunities
- 5. Separator What is the career path of social media?! Question 2 SM Career: Facts, Challenges & Opportunities
- 6. Separator What is the hierarchy of a marketing team involving the social media team?! Question 3 SM Career: Facts, Challenges & Opportunities
- 7. Separator Which is more beneficial: working in an Agency or as an In-house SM?! Question 4 SM Career: Facts, Challenges & Opportunities
- 8. Separator Which is better for a start; to become specialized as early as possible Vs. General exploration then specializing after 2-3 years of experience?! Question 5 SM Career: Facts, Challenges & Opportunities
- 9. Separator Where can I get valuable courses in Social Media and Digital Marketing?! Question 6 SM Career: Facts, Challenges & Opportunities
- 10. Separator Should we hope that every content piece we develop goes Viral?! Question 7 SM Career: Facts, Challenges & Opportunities
- 11. Separator Do I need a marketing background to become a successful social media specialist?! Question 8 SM Career: Facts, Challenges & Opportunities
- 12. Separator How to be agile and ahead of the game? 5 Types of knowledge + Skill(s). (Product - Industry - Marketing - Competitors - Trend + Skill (copywriting - content creation- etc.)) Question 9 SM Career: Facts, Challenges & Opportunities
- 13. Separator What are the tools available for social media managers? Question 10 SM Career: Facts, Challenges & Opportunities
- 14. Misconceptions
- 15. Separator Organic Vs. Paid. Wrong Fact #1 SM Career: Facts, Challenges & Opportunities
- 16. Separator Newsjacking Vs. Trend-jacking in respect to your Brand essence and value. Wrong Fact #2 SM Career: Facts, Challenges & Opportunities
- 17. Separator Engagement is a Tool or a Goal. Wrong Fact #3 SM Career: Facts, Challenges & Opportunities
- 18. Separator Easy way to get money. Wrong Fact #4 SM Career: Facts, Challenges & Opportunities
- 19. Separator The more Likes/Followers you get the more successful you are. Wrong Fact #5 SM Career: Facts, Challenges & Opportunities
- 20. General Tips
- 21. 9 Skills every SM manager should have: ❖ Community Management. ❖ Creativity. ❖ Organized & Efficient. ❖ Adaptive. ❖ Copywriting. ❖ Sales & Customer Service. ❖ Strategic. ❖ Decisive. ❖ Analytical & SEO Driven. SM Career: Facts, Challenges & Opportunities Source: https://sproutsocial.com/insights/social-media-skills/
- 22. References
- 23. References ❖ https://www.facebook.com/business/ ❖ https://www.facebook.com/iq ❖ https://www.thinkwithgoogle.com/ ❖ https://creatoracademy.youtube.com/page/education ❖ https://sproutsocial.com/insights/social-media-skills/ ❖ https://blog.hubspot.com/marketing/social-media-marketing-resources ❖ https://blog.hubspot.com/marketing/optimizing-your-social-media-channels-ht ❖ http://socialmarketingwriting.com/complete-guide-successful-social-media-manager/ ❖ https://tredigital.com/social-media-guru/ ❖ https://www.socialmediaexaminer.com/ ❖ https://www.socialmediatoday.com/ ❖ https://www.boredpanda.com/ ❖ http://www.smartbrief.com/ ❖ http://adage.com/ ❖ https://www.adsoftheworld.com/ ❖ http://www.digitalbuzzblog.com/ ❖ https://blog.linkedin.com/ SM Career: Facts, Challenges & Opportunities
- 24. Title of the topic