The document discusses rebranding HR by treating employees like adults rather than children. It suggests giving employees autonomy, opportunities for mastery and a sense of purpose in their work. Examples mentioned include results-only work environments (ROWE), 20% time for independent projects at Google, and FedEx Days where employees can choose their own schedules as long as work gets done. Companies with these flexible cultures see lower voluntary turnover and higher productivity. The conclusion is that HR should hire good people and get out of their way rather than micromanaging with strict rules.

1. ideas on
rebrandingHR
Chris Ferdinandi

2. HR has a branding problem

3. Branding isn’t just
what you say…
It’s what you do.

4. What does HR do?

5. (treat adults like children)

6. Viva la revolution!

7. “You work with adults.
Treat them that way.”
- Frank Roche, iFractal

8. “Hire good people,
and leave them alone.”
- William McKnight, 3M

9. ideas

10. ideas
(in action)

12. 20-Percent Time

13. Gmail
Google Talk
Google News
AdWords

15. 15-Percent Time

18. FedEx Days

19. FedEx Days
(you have to deliver overnight)

21. Humans are natural explorers

23. Autonomy
Mastery
Purpose

25. ROWE
(results only work environment)

26. You can do whatever you want,
whenever you want, as long as
the work gets done.

27. schedules
minimum hours
mandatory meetings

30. Voluntary turnover is
way lower.
Team A Team B Team C

31. Voluntary turnover is
way lower.
77%
56%
93%
Team A Team B Team C

32. Involuntary turnover is
way higher.
Team A Team B Team C

33. Involuntary turnover is
way higher.
60%
80%
100%
Team A Team B Team C

34. Productivity is up 35 percent.

35. Productivity is up 35 percent.

38. “You work with adults.
Treat them that way.”
- Frank Roche, iFractal

39. how?

41. Customer Service

42. zero marketing budget

43. Customer service
is their marketing

44. a typical call center

45. (not) a typical call center

46. no scripts

47. Deliver Happiness

48. (Google it… seriously)

49. entry-level jobs

50. average pay

51. how?

52. Culture of Happiness

54. values

59. (weird) recruiting practices

61. goals, culture and purpose

62. HR has a branding problem

63. “You work with adults.
Treat them that way.”
- Frank Roche, iFractal

64. ideas
(in action)

65. hire good people

66. hire good people

67. align skills and passion

68. nail the “culture thing”

69. get out of the way

70. RenegadeHR.net

71. Image Credits
 Neubie on Flickr  Atlassian
 e3000 on Flickr  Drewski2112
 Dunechaser on Flickr  John Medina
 University of Rhode Island  Great Beyond on Flickr
 [.i.c.e.] on Flickr  Woodley Wonderworks on Flickr
 Len Devanna on Flickr  Dan Pink
 Stephen Poff on Flickr  Best Buy
 Google  CultureRx
 3M  University of Minnesota
Fotolia  Zappos
 Stock.Xchng  Smashing Magazine