Get the Full Debrief: www.psfk.com/report/impact
PSFK’s Impact Debrief explores how companies are moving beyond corporate social responsibility to embrace corporate social innovation. In this study, PSFK Labs spotlights emerging trends in the world of social good, offering insights into digital and organizational practices that will help any company elevate their impact and influence.
The 25+ page report includes:
-Fundamentals for creating corporate social innovation
-6 comprehensive trends driving good business
-24 best-in-class examples of companies elevating business impact through social good practices
-Actionable steps for adopting and elevating a company’s social and environmental goals
-Insights and statistical support from industry leaders
-Key takeaways for brands and organizations in retail, travel, health, technology and beyond
-Plus a 25+ page full presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com
Issue date: March 2016
2. PSFK
BUSINESS INTELLIGENCE
Since 2004, PSFK has helped global corporations concept
better products, services, communications and experiences.
Our researchers, analysts and designers leverage a unique
research process with unparalleled access to experts to identify
and develop new business opportunities for brands through:
PSFK.com Innovation Portal
• Daily Content
• Trends Report
Events
• Immersion Workshops & Tours
• Expert PanelsI
• Conferences
Consulting
• Trends-Led Strategy
• Product And Service Concepting
• Future Customer Journeys
• Prototyping
• Brand Development
3. LABS
@PSFK
#ElevatingImpact
Consumer Attitudes
Consumers are willing to compromise quality, pay more or
reduce how much they buy if it will have a positive impact on
social or environmental issues.
Global CSR Study Cone Communications/Ebiquity, 2015
72%
Business Impact
of MBA candidates would take a 15% salary cut for a job
that makes a social difference in the world.
Wicked Opportunities Report, Deloitte University Press, 2015
Tesla, Whole Foods, Ikea, Target and GE each generate $1
billion+ in annual revenue from products or services that have
sustainability or social good at their core.
Freya Williams, CEO, North America, Futerra
The Social
Good Landscape
of Gen Z are willing to pay extra for products and services
from companies dedicated to social and environmental change.
Consumer Loyalty Stats, Nielsen, 2016
83%
8. Chobani
@chobani
Yogurt Company Launches Incubator
For Natural-Food Company Start-Ups
01 CHANGE INCUBATOR
Chobani
@Chobani
Yogurt Company Launches
Incubator For Natural-Food
Company Start-Ups
10. LABS
@PSFK
#ElevatingImpact
01
Change Incubators
• What is a social problem that is core to
your brand’s mission?
• What are the internal resources or
expertise that your brand can provide?
• What external partners can you tap into
to accelerate innovation or scale impact?
• What infrastructure is required to help
consumers create impact on a local or
community level?
NEXT STEPS
18. LABS
@PSFK
#ElevatingImpact
02
Digital Assists
• What areas of expertise can your brand can
leverage to serve new communities?
• In what ways can your brand use existing
resources to create opportunities for
marginalized populations?
• What improvements can be made to
organizational processes to empower your
workforce to teach others?
• Can you leverage the knowledge of
consumers to provide assistance?
NEXT STEPS
24. LABS
@PSFK
#ElevatingImpact
03
Inclusive Recruitment
• Have you performed a comprehensive
assessment of diversity within your
organization?
• How can you leverage the diversity of your
organization to reach new consumers?
• How can you change brand marketing and
storytelling to celebrate the diversity of
your audience?
NEXT STEPS
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@PSFK
#ElevatingImpact
04
Radical Transparency
• Can you solicit a third-party assessment of
current operations and identify
opportunities for improvement?
• What changes can be made to how your
brand defines, publishes and reports on its
sustainability goals?
• How are you soliciting feedback from your
consumers and demonstrating that their
voices are being heard?
NEXT STEPS
40. LABS
@PSFK
#ElevatingImpact
05
Sustainability
Engineering
• Can you improve the use of technology and
data analytics to measure waste reduction
and consumption?
• Are there opportunities for your brand to
participate in the circular economy?
• What systems can you leverage or create to
help your consumers take an active role in
conservation efforts?
NEXT STEPS
48. LABS
@PSFK
#ElevatingImpact
06
Impact R&D
• Does your brand have unique strengths
and capabilities that can be leveraged to
solve macro problems?
• Can you identify good business goals and
benchmarks that you can incorporate into
innovation and manufacturing efforts?
• How can you share key insights and best
practices to amplify impact?
• Does your company offer employee
intrapreneurship opportunities that can
contribute to company-wide social goals?
NEXT STEPS
56. LABS
@PSFK
#ElevatingImpact
07
Immersive Empathy
• How can you leverage the power and reach
of your brand to change the conversation?
• What unique storytelling tools can your
brand leverage to expand the strength and
scope of your message?
• What tools can you provide to enable your
customers to share stories around the
issues that are important to them?
NEXT STEPS
62. LABS
@PSFK
#ElevatingImpact
08 Incremental Impact
THOUGHT STARTERS
• Can you identify contributions that
consumers can make that will collectively
ladder up to a larger impact?
• What are areas or causes central to your
organization where contributions and
crowdsourcing are necessary?
• Does your brand have access to resources
to develop a community-driven platform?
• How does your organization quantify the
impact of the platform?
63. LABS
@PSFK
#ElevatingImpact
Identify And Unify Around A Relevant Social Problem
Promote Cross-Functional Integration
Incentivize And Empower Employees
Create Value By Maximizing Sustainability Efforts
Deliver Transparency
Fundamentals For
Corporate
Social Innovation
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2
3
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5
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