From building ineffective campaign structures, choosing poor budget allocations and using awful ad copy translations, I’ve made these mistakes so that you don’t have to!
There are a lot of different elements you need to take into consideration when running International campaigns, many of which don't exist when running National campaigns.
This talk will cover 4 big mistakes I made when first running International PPC campaigns, how you can avoid doing the same and what I did to fix them. It will also guide you on how to deal with making mistakes and finding effective solutions. We all make mistakes, it's how we handle them which makes us become better PPC specialists!