With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This presentation was given on 1/21/2014 by Erica Campbell Byrum of After55.com at the Marketing Summit for Professionals Targeting Boomers & Beyond in Virginia Beach, VA.