Market Research Plan

1. Market Research WITNESS KUL ANI

2. Target Market
Target Market
- Students: From universities, high schools, and primary schools in Pretoria.
- Residents: Individuals needing stationery for personal use, home offices, or
hobbies.
- Businesses: Companies in Pretoria requiring office supplies.
- Online Customers: Individuals and businesses from other areas looking for
convenient online stationery shopping.

3. ANALYZE COMPETITORS
SWOT ANALYSIS
Strengths
•Well-organized website.
•Wide variety of stock.
•Promising outlook.
•High customer satisfaction, evidenced by a 4.4 rating
based on 20 reviews, with the majority being positive.
Weaknesses
•Weak social media presence.
•Location is distant for nearby consumers.
•Closed-off location limits foot traffic, possibly for
safety reasons.
SHALMAY STATIONERS
Threats
•Established online presence since 4 years ago.
•Established in 1990.
•Competitively priced products.
Opportunities
•Build supplier relationships.
•Source inventory from Shalmay Stationers.
•Based in Pretoria.
•Aim to establish a reputation similar to Shalmay
Stationers.

4. ANALYZE COMPETITORS
Strengths
•Wide variety of supplies.
•Excellent website.
•Efficient service delivery.
•Offers free local delivery.
•High customer satisfaction rating (4.7/5) based
on 283 reviews.
Weaknesses
•Limited online social media presence.
•Facing competition from cheaper suppliers in the
area.
Threats
•Location in Centurion, facing established
competition.
•Competitors with more experience and larger
customer bases.
•Challenges in maintaining competitive
incentives.
Opportunities
•Improve social media presence.
•Explore partnerships with nearby businesses.
•Strengthen supplier relationships.
•Enhance marketing promotions.
SWOT ANALYIS MCS OFFICE SUPPLIES

5. ANALYZE COMPETITORS
Strengths
•Established since 1997.
•Wide variety of stock, especially in office supplies.
•Effective communication and persuasive website.
•Central city location.
•Strong online presence.
Weaknesses
•Expensive stock compared to competitors.
•Location deep in Pretoria may deter some customers.
•Limited social media presence, only on LinkedIn and
Facebook.
Threats
•Intense competition from both online and physical
stores.
•Competitors with strong presence and
competitive pricing.
•Good Google reviews (4.3 rating based on 74
reviews).
Opportunities
•Partnering with suppliers like LaniStationery.
•Learning from LaniStationery's business structure
for long-term growth.
SWOT ANALYSIS ULTIMATE STATIONERY