Benjamin Szturmaj's presentation at Brighton SEO April 2024, talking about how Video can help your EEAT "score" and improve your rankings and traffic - not only on Google.
15. Search Off the Record EP33
“I don't know if we are there yet, but eventually,
especially if I see that the search engines pick it up,
and they can present it in some way,
then maybe we should push for it.”
Gary Illyes
16. Search Off the Record EP33
“I don't know if we are there yet, but eventually,
especially if I see that the search engines pick it up,
and they can present it in some way,
then maybe we should push for it.”
March 2022!
23. Quality Rater Guidelines
“As long as the page is
created to help people, we will not
consider any particular page purpose
or type to be higher quality than another”
24. 7.3 High Level of E-E-A-T
“Experience is
valuable for almost any topic.
Social media posts … are often High quality when
they involve people sharing their experience.”
30. Videos are as much
rated and evaluated as
your “regular” website content.
31. Handle video with the same quality in
your strategy as every other content piece!
Videos are as much
rated and evaluated as
your “regular” website content.
32. Handle video with the same quality in
your strategy as every other content piece!
(Don’t be a content goblin)
Videos are as much
rated and evaluated as
your “regular” website content.
33. Handle video with the same quality in
your strategy as every other content piece!
(Don’t be a content goblin)
Videos are as much
rated and evaluated as
your “regular” website content.
34. Cooccurrences of an entity in crawlable
and interpretable content ….help Google
to classify an author or publisher
in a thematic context.
Video helps to classify the Author
Source: Olaf Kopp
(Search Engine Land)
35. The number of co-occurrences as well as
the authority and trustworthiness of the sources in
which the co-occurrences occur can be used for
the evaluation according to E-A-T.
Video helps to evaluate your E-A-T
Source: Olaf Kopp
(Search Engine Land)
64. Search Off the Record EP33
(while talking about cooking recipes)
“…but with a video, you can actually see
the speed, you can see the motion exactly
how it is, so I definitely understand
why people prefer, in some cases,
videos over images or text.
66. Ask ChatGPT
I work as an SEO at (the car rental company SIXT).
I want to enhance our customers’
experience through videos.
Where do you think videos could improve our customers’
experience and perception of our brand as trustworthy
and authoritative in the field of (car rentals),
particularly when renting a car at LAX airport?
73. Clear Audio
Add keywords in your script
(naturally please)
Create content for all platforms
Don’t rely on SEO tools alone
Brainstorm – Where could a video help?