#AIM24 Talk first delivered Thursday 8th February 2024 at Adventures in Marketing conference.
As the first and the original #FOMOCreator I was hired to talk about how to generate FOMO for your next product launch. Whether that's a product, a service, an in person or online launch, you can harness the power of generating FOMO - the fear of missing out - you can adopt this strategy to help sell tickets, sell your books, your course, your product.
I break this down into 4 steps:
1. Fear and FOMO
2. Own your ABCs
3. Momentum
4. On the Day
ABCs can be broken down into:
Authentic Authority - showcasing you are an authority in your field. That you are an expert
BTS - behind - the - scenes
C - Create Content for your lurkers - because when we start to publish content, we have lurkers that we don't know are there, but they are certainly there.
In this presentation, there are many cited examples on how you can adopt these 4 steps in order to sell before, during and after your launch.
I call this the FOMO cycle: preFOMO
liveFOMO and
postFOMO
and in this presentation, I showcase how I have created the FOMO for my clients for conferences and for digital challenges.
I also explain the impact that happens when you create content for your lurkers, the magic that occurs when you post online. This could be Direct Messages where people approach you privately on the socials, people referring business onto you, people requesting you to come onto their podcast, it could be people wanting to work with you.
If you have any questions on any aspect of my presentation, please do not hesitate to get in touch (details on the last slide) or you can contact me via my website: www.fomocreator.social
Thanks for reading this far.
May King Tsang,
first name May King.
How to generate FOMO for your next launch (in 4 steps).pptx
1. How to generate FOMO for
your next launch
(in 4 steps)
#AIM24
2. Fear + FOMO
Own your ABC’s
Resident Chief
FOMO Creator
On the Day
How to generate FOMO for your next launch (in 4 steps)
#AIM24
FOMO Creator since 2009
International Speaker
FOMO Trainer + Strategist
May King Tsang
(first name May King)
3. Fear + FOMO
Own your ABC’s
Momentum
On the Day
How to generate FOMO for your next launch (in 4 steps)
#AIM24
How to generate FOMO for your next launch (in 4 steps)
#AIM24
5. Fear
How to generate FOMO for your next launch (in 4 steps)
Judgement
Imposter syndrome
Comparisonitis
#AIM24
6. How to generate FOMO for your next launch (in 4 steps)
#AIM24
7. Judgement are like opinions (EGO)
How to generate FOMO for your next launch (in 4 steps)
#AIM24
8. How to generate FOMO for your next launch (in 4 steps)
We don’t have Imposter Syndrome
We have Imposter Moments
#AIM24
Reflect | Learn | Move Forward
“IM are part of the human condition”
- Tony Brooks
#AIM24
9. On Comparisonitis
“When you are content to
be simply yourself and
don't compare or compete,
everyone will respect you”
Lao Tzu, philosopher
How to generate FOMO for your next launch (in 4 steps)
#AIM24
10. FOMO bridges the
gap between
Social Media + PR
How to generate FOMO for your next launch (in 4 steps)
#AIM24
11. When it comes to
FOMO create your
own Truman Show
How to generate FOMO for your next launch (in 4 steps)
#AIM24
Starring [YOUR NAME]
[YOUR NAME]
12. Feel the fear
and do FOMO
it anyway
Susan Jeffers May King Tsang
How to generate FOMO for your next launch (in 4 steps)
#AIM24
13. How to generate FOMO for your next launch (in 4 steps)
Fear + FOMO
Own your ABCs
Momentum
On the day
#AIM24
15. How to generate FOMO for your next launch (in 4 steps)
#AIM24
16. How to generate FOMO for your next launch (in 4 steps)
#AIM24
17. Create Content For Your Lurkers
Fans
Followers
Likes
Comments
Shares
RESPOND (CC4YL)
How to generate FOMO for your next launch (in 4 steps)
#AIM24
18. When you CC4YL magic happens
How to generate FOMO for your next launch (in 4 steps)
#AIM24
19. Own your ABCs
Authentic Authority
BTS (behind-the-scenes)
CreateContentForYourLurkers
How to generate FOMO for your next launch (in 4 steps)
#AIM24
20. Fear + FOMO
Own your ABCs
Momentum
On the day
preFOMO
How to generate FOMO for your next launch (in 4 steps)
#AIM24
23. When you build MFomentum, magic happens
How to generate FOMO for your next launch (in 4 steps)
#AIM24
liveFOMO
preFOMO postFOMO
24. How to generate FOMO for your next launch (in 4 steps)
#AIM24
Fear + FOMO
Own your ABCs
Momentum
On the day
“The best time to market
next year’s event is at
this one!” (so do yourself
a favour: hire May King)
25. How to generate FOMO for your next launch (in 4 steps)
#AIM24
When you create FOMO On the day, magic happens
26. Fear + FOMO
Own your ABCs
Momentum
On the day
How to generate FOMO for your next launch (in 4 steps)
#AIM24
How to generate FOMO for your
next launch (in 4 steps)