The Edves School Growth Luncheon, established in 2018, has been instrumental in supporting private schools' enrollment expansion across cities in Nigeria, Ghana, Tanzania, Zimbabwe, and Rwanda. In light of prevailing inflation across Africa and other regions, the potential rise in prices of goods and services, which includes school fees, poses a challenge to educational institutions' growth and funding. The possibility of parents withdrawing children from school to school, and other options could indirectly impact growth. To proactively address this, a strategic solution has been devised—a tailored online webinar (only on Zoom) for African private school owners, directors, and accountants. The two-hour event, scheduled for August 31, 2023, aims to equip participants with effective Growth Hacking strategies, financial management resilience, and heroic student retention notions, all within the context of soaring above the inflation.

1. 10 Growth Hacking
steps for Private
Schools

2. Introduction
Why growth…
…organization sustainability and
financial stability.

3. School growth depends on
quality learning outcomes one
class at a time...
…increased student success
and meeting parents
expectations

4. … be ready, it comes
with pains
● evolving infrastructure
● smart technology adoption
● continuous staff training
● documenting and following
processes
● cost management
● consistent effort

5. Growth Hacking, it is a set of
activities of rapidly
experimenting ideas to
convert leads to customers
where the efforts and
experiment are backed with
data on Human Behavior.

6. In which way are we
different?

8. #1 Don’t target
every parent.
● define the parent you want
to serve and stick to them
there are cases of parents
expectations that aren’t aligning…
so call a parent now and feedback

9. #2 Go & attract
your target
parents with USP
● write partnership letters
to HR of Offices around
● go to associations and
places of worship

10. #2 (contd.)
● run premium ads social
media. Use jobs, age and
location to advertise
● go after the market
women, visit landlord
associations
Make smart flyers… URL

11. #3 Generate leads
● network and request for
introductions
● gather parent leads up
to 500% of your new
enrolment expectation

12. #3 (cont.)
● dedicate someone on
telemarketing to follow up on
every parent that have visited
(log book) or fill admission
form within 12 hours
…every school need a list of
prospective families that are more
than current families in the school

13. #4 Invite prospective
parents to events
● create enough time to
interact with them after
the event
● Try meet and greet (with
cocktail)
…relax guard and engage

14. #5 Use CSR to get
goodwill &/or grant
● put the enrolment link on
the project
● make a community news
by sharing the story using
video and pictures

15. #6 Alumni
progress is
powerful, use it
● follow and track the
progress of ex-students
and share their stories
● Invite them to speak at
your event

16. #7 Send Teachers
for Industrial
exposure with T&C
● this will help in
connecting the dots with
job place experience
● Reposition the school for
skill & grade outcomes

17. #8 Start an
affiliate marketing
● partner at least 20
feeder schools
● enrol teachers and
current parents to refer
and earn commissions
● reach out to those in
visitors log book

18. #9 Enrol and Pay
small-small
● Allow weekly or monthly
pay spread for some
parents
● Segment and try sachet
for parents with good
history

19. #10 Adopt
technology and
use it
● think about the students
parents
● create a list of what you
need tech to do
● buy only what you need

20. Pen down thoughts on growth & expectations:
● Current number of student
● How many students expected to join?
● Efforts required:
1. Setup a Growth team
2. Create a mini budget
3. Weekly Growth activities
4. Review and prune strategies

21. Source of Growth Milestone (#) Deadline (date)
1. Affiliate - Parent referral
2. Affiliate - Teachers referral
3. Affiliate - Community leads
4. Write letters to 100 families around
5. Write to 50 HR in Offices around
6. Partner 20 feeder Schools around
7. Partner 5 hospitals to get creche
students from antenatal cohorts
8. Facebook & Linkedin ads
9. Use Sign in and out book
10. Partner members of places of worships
SOGA Tracker Element