SlideShare uma empresa Scribd logo

Engaging strategically with Social Media 2011 revised

•Transferir como PPT, PDF•
•
Anne Peoples
Anne Peoples
Tecnologia
1 de 26
Engaging strategically with Social Media
The Web of today ,[object Object],[object Object],[object Object],Flickr Image Capture Queen
Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Seattle Public Library
Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image US Army
Barriers include… ,[object Object],[object Object]
Public and private ,[object Object]
Perceptions Hype
Time wasting… Twitpic Image by Jane Bozarth
Banal…. ,[object Object],[object Object],Flickr image Jeremy Brooks
First thoughts ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen and learn ,[object Object],[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object]
Whichever platform you choose.. ,[object Object],[object Object],[object Object],[object Object]
Management ,[object Object],[object Object],[object Object]
Roles and responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr Image Library of Congress
Managing Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],Ampelmann Image Wikipedia
Evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you need a policy? ,[object Object],[object Object],[object Object],[object Object]
Policy elements
CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
Always… ,[object Object],[object Object],[object Object],[object Object],[object Object],Flickr image Matt Hamm
Last but not least …
Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/

Recomendados

You Have to Start Somewhere
You Have to Start Somewhere You Have to Start Somewhere
You Have to Start Somewhere Anne Peoples
 
Putting Social Media to work in Information Services
Putting Social Media to work in Information ServicesPutting Social Media to work in Information Services
Putting Social Media to work in Information ServicesAnne Peoples
 
You have to start somewhere (2012)
You have to start somewhere (2012)You have to start somewhere (2012)
You have to start somewhere (2012)Anne Peoples
 
Libraries,librarians,social media
Libraries,librarians,social mediaLibraries,librarians,social media
Libraries,librarians,social mediaAnne Peoples
 
Golden rules from online community facilitators
Golden rules from online community facilitatorsGolden rules from online community facilitators
Golden rules from online community facilitatorsMichael Norton
 
C3 The Hyperlinked Library: Future Technologies and Their Applications
C3 The Hyperlinked Library: Future Technologies and Their ApplicationsC3 The Hyperlinked Library: Future Technologies and Their Applications
C3 The Hyperlinked Library: Future Technologies and Their Applicationslisbk
 
Metrics for Understanding Personal and Institutional Use of the Social Web
Metrics for Understanding Personal and Institutional Use of the Social WebMetrics for Understanding Personal and Institutional Use of the Social Web
Metrics for Understanding Personal and Institutional Use of the Social Weblisbk
 
Web 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & More
Web 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & MoreWeb 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & More
Web 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & MoreUniversity of Michigan Taubman Health Sciences Library
 

Recomendados

You Have to Start Somewhere
You Have to Start Somewhere You Have to Start Somewhere
You Have to Start Somewhere Anne Peoples
 
Putting Social Media to work in Information Services
Putting Social Media to work in Information ServicesPutting Social Media to work in Information Services
Putting Social Media to work in Information ServicesAnne Peoples
 
You have to start somewhere (2012)
You have to start somewhere (2012)You have to start somewhere (2012)
You have to start somewhere (2012)Anne Peoples
 
Libraries,librarians,social media
Libraries,librarians,social mediaLibraries,librarians,social media
Libraries,librarians,social mediaAnne Peoples
 
Golden rules from online community facilitators
Golden rules from online community facilitatorsGolden rules from online community facilitators
Golden rules from online community facilitatorsMichael Norton
 
C3 The Hyperlinked Library: Future Technologies and Their Applications
C3 The Hyperlinked Library: Future Technologies and Their ApplicationsC3 The Hyperlinked Library: Future Technologies and Their Applications
C3 The Hyperlinked Library: Future Technologies and Their Applicationslisbk
 
Metrics for Understanding Personal and Institutional Use of the Social Web
Metrics for Understanding Personal and Institutional Use of the Social WebMetrics for Understanding Personal and Institutional Use of the Social Web
Metrics for Understanding Personal and Institutional Use of the Social Weblisbk
 
Web 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & More
Web 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & MoreWeb 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & More
Web 2.0 Presentation Tools & Resources: Flickr, SlideShare, Zoho Show & MoreUniversity of Michigan Taubman Health Sciences Library
 
Social curation slideshare
Social curation slideshareSocial curation slideshare
Social curation slideshareCollabor8now Ltd
 
Using Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research ActivitiesUsing Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research Activitieslisbk
 
Mobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be InterestedMobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be Interestedlisbk
 
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Jack Molisani
 
Managing Your Research Profile
Managing Your Research ProfileManaging Your Research Profile
Managing Your Research Profilelisbk
 
Facebook
FacebookFacebook
Facebookjoelk
 
Social Media Workshop, postgraduate
Social Media Workshop, postgraduateSocial Media Workshop, postgraduate
Social Media Workshop, postgraduateChristie Barakat
 
Monitoring the Impact of Your Strategies
Monitoring the Impact of Your StrategiesMonitoring the Impact of Your Strategies
Monitoring the Impact of Your Strategieslisbk
 
Web 2.0
Web 2.0Web 2.0
Web 2.0Kellie Demmler
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation@CULT Srl
 
Social Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsSocial Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsJulien Houssiere
 
How Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationHow Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationMichael Coghlan
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social NetworkingTony Hirst
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social BookmarkingChris
 
Tim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff
 
Shareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELShareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELSue Beckingham
 
How to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsHow to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsCraig McClain
 
APMP Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07APMP Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07guest66ff7d
 
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Curtis Rogers, MLIS, EdD
 
Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?lisbk
 
Health information service business plan
Health information service business planHealth information service business plan
Health information service business planAnne Peoples
 
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...UNESCO Venice Office
 

Mais conteúdo relacionado

Mais procurados

Social curation slideshare
Social curation slideshareSocial curation slideshare
Social curation slideshareCollabor8now Ltd
 
Using Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research ActivitiesUsing Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research Activitieslisbk
 
Mobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be InterestedMobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be Interestedlisbk
 
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Jack Molisani
 
Managing Your Research Profile
Managing Your Research ProfileManaging Your Research Profile
Managing Your Research Profilelisbk
 
Facebook
FacebookFacebook
Facebookjoelk
 
Social Media Workshop, postgraduate
Social Media Workshop, postgraduateSocial Media Workshop, postgraduate
Social Media Workshop, postgraduateChristie Barakat
 
Monitoring the Impact of Your Strategies
Monitoring the Impact of Your StrategiesMonitoring the Impact of Your Strategies
Monitoring the Impact of Your Strategieslisbk
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation@CULT Srl
 
Social Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsSocial Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsJulien Houssiere
 
How Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationHow Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationMichael Coghlan
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social NetworkingTony Hirst
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social BookmarkingChris
 
Tim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff
 
Shareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELShareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELSue Beckingham
 
How to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsHow to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsCraig McClain
 
APMP Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07APMP Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07guest66ff7d
 
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Curtis Rogers, MLIS, EdD
 
Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?lisbk
 

Mais procurados (20)

Social curation slideshare
Social curation slideshareSocial curation slideshare
Social curation slideshare
 
Using Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research ActivitiesUsing Social Media to Enhance Your Research Activities
Using Social Media to Enhance Your Research Activities
 
Mobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be InterestedMobile Technologies: Why Library Staff Should be Interested
Mobile Technologies: Why Library Staff Should be Interested
 
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
Connie Giordano: Content and Community: Pitfalls and Practices in Managing Co...
 
Managing Your Research Profile
Managing Your Research ProfileManaging Your Research Profile
Managing Your Research Profile
 
Facebook
FacebookFacebook
Facebook
 
Social Media Workshop, postgraduate
Social Media Workshop, postgraduateSocial Media Workshop, postgraduate
Social Media Workshop, postgraduate
 
Monitoring the Impact of Your Strategies
Monitoring the Impact of Your StrategiesMonitoring the Impact of Your Strategies
Monitoring the Impact of Your Strategies
 
Web 2.0
Web 2.0Web 2.0
Web 2.0
 
ADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentationADLUG 2008 Web 2.0 - Library 2.0 presentation
ADLUG 2008 Web 2.0 - Library 2.0 presentation
 
Social Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findingsSocial Media usage in libraries in Europe - survey findings
Social Media usage in libraries in Europe - survey findings
 
How Web2 Is Revolutionising Education
How Web2 Is Revolutionising EducationHow Web2 Is Revolutionising Education
How Web2 Is Revolutionising Education
 
Intro to Social Networking
Intro to Social NetworkingIntro to Social Networking
Intro to Social Networking
 
Social Bookmarking
Social BookmarkingSocial Bookmarking
Social Bookmarking
 
Tim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) PedagogyTim Samoff - Social Media As Online (Social) Pedagogy
Tim Samoff - Social Media As Online (Social) Pedagogy
 
Shareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTELShareology and Social Media in Academia #SussexTEL
Shareology and Social Media in Academia #SussexTEL
 
How to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for ScientistsHow to Be A Social Media God: A Guide for Scientists
How to Be A Social Media God: A Guide for Scientists
 
APMP Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07APMP Knowledge Sharing Tools 11 Oct07
APMP Knowledge Sharing Tools 11 Oct07
 
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
Social Media, Libraries, and Web 2.0: How American Libraries are Using New To...
 
Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?Amplified Events, Seminars, Conferences, ...: What? Why? How?
Amplified Events, Seminars, Conferences, ...: What? Why? How?
 

Destaque

Health information service business plan
Health information service business planHealth information service business plan
Health information service business planAnne Peoples
 
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...UNESCO Venice Office
 
Information centre business plan
Information centre business planInformation centre business plan
Information centre business planAnne Peoples
 
Search, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American MemorySearch, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American MemoryGwen Williams
 
Web 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural HeritageWeb 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural HeritageAnne Peoples
 
Why You Need A Policy
Why You Need A PolicyWhy You Need A Policy
Why You Need A PolicyAnne Peoples
 
Special library business plan
Special library business planSpecial library business plan
Special library business planAnne Peoples
 
Social media overview
Social media overviewSocial media overview
Social media overviewAnne Peoples
 

Destaque (9)

Health information service business plan
Health information service business planHealth information service business plan
Health information service business plan
 
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
Hungary - “Implementation of the UNESCO 2003 Convention in Hungry: Networks a...
 
Information centre business plan
Information centre business planInformation centre business plan
Information centre business plan
 
Search, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American MemorySearch, Browse, Link : a Pathfinder for exploring American Memory
Search, Browse, Link : a Pathfinder for exploring American Memory
 
Web 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural HeritageWeb 2.0 The Wiki Of Intangible Cultural Heritage
Web 2.0 The Wiki Of Intangible Cultural Heritage
 
Why You Need A Policy
Why You Need A PolicyWhy You Need A Policy
Why You Need A Policy
 
Storyboard
StoryboardStoryboard
Storyboard
 
Special library business plan
Special library business planSpecial library business plan
Special library business plan
 
Social media overview
Social media overviewSocial media overview
Social media overview
 

Semelhante a Engaging strategically with Social Media 2011 revised

Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community FundBeth Kanter
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineLeslie Bradshaw
 
Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10Elizabeth Keserauskis
 
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10Elizabeth Keserauskis
 
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10Elizabeth Keserauskis
 
Engaging Strategically With Social Media
Engaging Strategically With Social MediaEngaging Strategically With Social Media
Engaging Strategically With Social MediaAnne Peoples
 
Council on Foundations Presentation
Council on Foundations PresentationCouncil on Foundations Presentation
Council on Foundations PresentationBeth Kanter
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationAnne Gentle
 
Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011jonathanhcho
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaHHS Digital
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit OrganizationsBeth Kanter
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesBeth Kanter
 
Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`Beth Kanter
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesBeth Kanter
 
Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...Manaf Mansure
 
Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Charlene Li
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryErica Campbell Byrum
 
The Networked Health Organization
The Networked Health OrganizationThe Networked Health Organization
The Networked Health OrganizationBeth Kanter
 
The Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public LibraryThe Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public Libraryjezlayman
 

Semelhante a Engaging strategically with Social Media 2011 revised (20)

Palo Alto Community Fund
Palo Alto Community FundPalo Alto Community Fund
Palo Alto Community Fund
 
How to Build and Sustain Buzz Online
How to Build and Sustain Buzz OnlineHow to Build and Sustain Buzz Online
How to Build and Sustain Buzz Online
 
Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10Trends in Web User Behavior: SIUE Library colloquium 3-26-10
Trends in Web User Behavior: SIUE Library colloquium 3-26-10
 
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
SIUE Spring Library Colloquium: The Art & Science of Searching, 3-26-10
 
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
Trends in Web User Behavior: SIUE Library Colloquium 3-26-10
 
Engaging Strategically With Social Media
Engaging Strategically With Social MediaEngaging Strategically With Social Media
Engaging Strategically With Social Media
 
Council on Foundations Presentation
Council on Foundations PresentationCouncil on Foundations Presentation
Council on Foundations Presentation
 
STC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for DocumentationSTC 2010 Strategies for the Social Web for Documentation
STC 2010 Strategies for the Social Web for Documentation
 
How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?How Social Is Your Libary's Web Site?
How Social Is Your Libary's Web Site?
 
Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011Building A Business Case For Social Media 0824-2011
Building A Business Case For Social Media 0824-2011
 
Webinar: Building a Case for Social Media
Webinar: Building a Case for Social MediaWebinar: Building a Case for Social Media
Webinar: Building a Case for Social Media
 
Society for Nonprofit Organizations
Society for Nonprofit OrganizationsSociety for Nonprofit Organizations
Society for Nonprofit Organizations
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principles
 
Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`Using Social Media Effectively for Nonprofits: Social Media Lab`
Using Social Media Effectively for Nonprofits: Social Media Lab`
 
Packard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principlesPackard socialmedia-lab-module-2-principles
Packard socialmedia-lab-module-2-principles
 
Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...Understanding Social Media in a Residential Education and Housing Services Co...
Understanding Social Media in a Residential Education and Housing Services Co...
 
Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008Authos@Google Presentation, October 15, 2008
Authos@Google Presentation, October 15, 2008
 
Leveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment IndustryLeveraging Social Media Marketing in the Apartment Industry
Leveraging Social Media Marketing in the Apartment Industry
 
The Networked Health Organization
The Networked Health OrganizationThe Networked Health Organization
The Networked Health Organization
 
The Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public LibraryThe Digital Branch: Social Media and Digital Outreach in the Public Library
The Digital Branch: Social Media and Digital Outreach in the Public Library
 

Mais de Anne Peoples

Finding out about social media @ Talks and Tours
Finding out about social media @ Talks and ToursFinding out about social media @ Talks and Tours
Finding out about social media @ Talks and ToursAnne Peoples
 
Finding out about social media
Finding out about social mediaFinding out about social media
Finding out about social mediaAnne Peoples
 
Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0Anne Peoples
 
Web 2.0, Libraries and Museums
Web 2.0, Libraries and MuseumsWeb 2.0, Libraries and Museums
Web 2.0, Libraries and MuseumsAnne Peoples
 

Mais de Anne Peoples (6)

Finding out about social media @ Talks and Tours
Finding out about social media @ Talks and ToursFinding out about social media @ Talks and Tours
Finding out about social media @ Talks and Tours
 
Finding out about social media
Finding out about social mediaFinding out about social media
Finding out about social media
 
Blogger workshop
Blogger workshopBlogger workshop
Blogger workshop
 
Flickr workshop
Flickr workshopFlickr workshop
Flickr workshop
 
Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0Dublin City Public Libraries 2.0
Dublin City Public Libraries 2.0
 
Web 2.0, Libraries and Museums
Web 2.0, Libraries and MuseumsWeb 2.0, Libraries and Museums
Web 2.0, Libraries and Museums
 

Último

08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slidespraypatel2
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CVKhem
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024Results
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)Gabriella Davis
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Neo4j
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEarley Information Science
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)wesley chun
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxKatpro Technologies
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 

Último (20)

08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Slack Application Development 101 Slides
Slack Application Development 101 SlidesSlack Application Development 101 Slides
Slack Application Development 101 Slides
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024A Call to Action for Generative AI in 2024
A Call to Action for Generative AI in 2024
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)A Domino Admins Adventures (Engage 2024)
A Domino Admins Adventures (Engage 2024)
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptxEIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx
 
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptxFactors to Consider When Choosing Accounts Payable Services Providers.pptx
Factors to Consider When Choosing Accounts Payable Services Providers.pptx
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 

Engaging strategically with Social Media 2011 revised

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 8. Time wasting… Twitpic Image by Jane Bozarth
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 23. CONTEXT Background and rationale Support for organisational goals OBJECTIVES Intended outcomes Links to strategic plans and related outcomes PLATFORMS Which are most appropriate? Future proofing OWNERSHIP Reputation and identity Accountability and account holders CONTENT Editorial responsibility and content guidelines Voice and tone MANAGEMENT Roles, responsibilities, resourcing Risk management AUDIENCES Target audiences Dealing with comments, responding and follow-up PERSONAL USE Use by employees Use in work time and outside LEGAL Privacy, confidentiality and disclaimers Copyright –yours and others MONITORING AND EVALUATION Methods and tools Benchmarking, reporting and policy review
  • 24.
  • 25. Last but not least …
  • 26. Attribution – Share Alike License This presentation is available to reuse or adapt as long as credit is given to the author. http://creativecommons.org/licenses/by-sa/3.0/