Employer branding is a company’s outward message about who they are and what makes them special. It serves two major purposes: to attract talent, retention of talent

1. Employer Branding 2023
By Yashar Zamani

2. Employer Branding Roadmap Process
Employer-
Branding
Objectives
Stakeholders
messages
Channels
Budget
KPIs

3. Employer Branding Objectives
The aim is to capture, attract and retain Talent as well as to increase engagement.
1-Corporate between various Department
2- Recruitment and Selection
3-Retention

4. Employer Branding Objectives
The aim is to capture, attract and retain Talent as well as to increase engagement.
Stakeholders Objectives messages Channel
Employees Retention of Talents Take care, IDP, Training
Development, Compensate
CEO,HR Manager, Direct
Magners
Candidates
( Talent)
Recruitment and
selection of Talents
This is the best place to work.
Good environment, Good
Compensation, good supervision.
LinkedIn, Instagram, Websites,
Public Brand Awareness The best product Instagram, Websites,

5. Overall Process of Employee Life-cycle

6. Employee Value Proposition List

7. THANK YOU