Whether you're a beginner or an experienced professional, our course syllabus at WHY tap is designed to be accessible to all. Join our Digital Marketing Training in Chennai, where you will delve into various subdomains, including SEO, SEM, SMO, Affiliate Marketing, Content Marketing, Email Marketing, and more. At WHY tap, we ensure our Digital Marketing Training in Chennai caters to diverse skill levels, providing a comprehensive learning experience for everyone.

1. SEO DEMYSTIFIED: DRIVING
TRAFFIC AND RANKINGS IN
DIGITAL MARKETING
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2. Introduction to SEO
Brief explanation of what SEO (Search Engine Optimization) is.
Importance of SEO in digital marketing strategies.
Understanding how SEO drives traffic and rankings.
Objective:

3. Search Engine Basics
Explanation of how search engines work.
Importance of search engine algorithms.
Key factors influencing search engine
rankings.

4. Keywords and Content
Optimization
Definition and importance of keywords.
Strategies for keyword research.
Content optimization techniques for better SEO.

5. On-Page SEO Techniques
Explanation of on-
page SEO.
Key elements of on-page
optimization (meta tags,
headings, URL structure,
etc.).
Tips for optimizing
on-page content.

6. Off-Page SEO Strategies
Definition of off-page
SEO.
Techniques for off-page
optimization (guest
blogging, social media
promotion, etc.).
Importance of backlinks
and link building.

7. Technical SEO Essentials
Explanation of technical SEO.
Key technical aspects to focus on (site speed,
mobile-friendliness, etc.).
Importance of website structure and
performance.

8. Introduction to local SEO.
Local SEO Optimization
Importance for businesses targeting local markets.
Strategies for optimizing local SEO (Google My
Business, local citations, etc.).

9. Monitoring and Analytics
Importanceofmonitoringandanalyzing
SEOperformance.
ToolsfortrackingSEOmetrics(GoogleAnalytics,
GoogleSearchConsole,etc.).
InterpretingdatatomakeinformedSEO
decisions.

10. Thank You
Recap of key points covered in the presentation.
Encouragement to implement SEO strategies in
digital marketing efforts.
Next steps for further learning and improving
SEO practices.
Conclusion and Next Steps