SlideShare uma empresa Scribd logo
1 de 20
Baixar para ler offline
Invest in
Video
Content
Measure and
re-assess
Document
Your Strategy
Create an
Email
Strategy
Educate
Your
Audiences
Invest
Paid
Promotion
CONTENT MARKETING STRATEGY
Tips You Need to Know
FRESH SPAR
T E C H N O L O G I E S
WHAT IS CONTENT MARKETING
A Definition in Three Parts
Content marketing is the
art of providing relevant,
useful content to your
customers without selling
or interrupting them.
Instead of pitching your
products or services, you are
delivering information that
makes customers more
informed before they buy
If you deliver consistent,
ongoing, valuable
information to your
customers, they ultimately
reward you with their loyalty.
FRESH SPAR
T E C H N O L O G I E S
Important Factors of
On-Page SEO
Crawlable
Website
Site
Architecture
Quality
Outbound Links
Website Speed
Mobile
Friendliness
HTTPS usage
1
2
3
4
5
6
FRESH SPAR
T E C H N O L O G I E S
1
2
3
4
5
How to Do SEO for
E-Commerce?
Content
Rating
Keyword Research
Feedback
Software Development
1
2
3
4
5
FRESH SPAR
T E C H N O L O G I E S
for Formulating a
Digital Marketing
Plan
7 Techniques
Branding
Choices
Develop a
Buyer Persona
Follow Your
Results
Organize
Your
Campaign
Budget for
Digital
Marketing
producing
curated
content
Select a Digital
Marketing Plan
FRESH SPAR
T E C H N O L O G I E S
5 Steps to Build a
Marketing
Analytics Program
Planning
01
02
03
Data
Hygiene
Segmenta-
tion
Predictive
Analytics
Act and
Reassess
04
05
FRESH SPAR
T E C H N O L O G I E S
Important Factors of
On-Page SEO
Crawlable
Website
Site
Architecture
Quality
Outbound Links
Website Speed
Mobile
Friendliness
HTTPS usage
1
2
3
4
5
6
FRESH SPAR
T E C H N O L O G I E S
Digital Marketing Ideas
You Should Try
Social media
marketing
Video advertising
Influencer
marketing
Display/mobile
ads
Bulk SMS
Email marketing
FRESH SPAR
T E C H N O L O G I E S
The currency in social media is value, and that value is
created by producing and sharing valuable content.
CONTENT
One major benefit of participating in social media is the
opportunity to position yourself as key influencer, and a
great way to do that is by engaging your audience and
building a community.
COMMUNITY
In person, it takes three interactions before you can make a
strong enough impact that will allow you to cultivate a sale.
On the internet, it takes seven interactions to build a
relationship that will result in commerce.
COMMERCE
3C’S OF SOCIAL MEDIA
MARKETING
FRESH SPAR
T E C H N O L O G I E S
BENEFITS OF AFFILIATE
MARKETING YOU SHOULD KNOW
Affiliate marketing is
performance-based
It helps broaden your
audience
boost your reputation
It’s cost effective
rapidly scale your
traffic and sales
FRESH SPAR
T E C H N O L O G I E S
Find affiliates across
platforms and let them
drive traffic
AFFILIATE MARKETING:
HOW IT WORKS?
Open an affiliate
program and create pay
for performance offer
Watch your business
grow and compensate
your affiliates
Expand your program
01
02
04
03
BRAND
MARKETING
Focuses on promoting a
brand as a whole & nurtures
customers relationship
PRODUCT
MARKETING
Focuses on launching a
product and generating
demand for the same.
Guest Blogging
6
4
3
2
5
1
6
Influencer Marketing
Publish and
Promote
Determine
Your Target
Create an
Execution plan
Know Your
Audience
TIPS FOR A SUCCESSFUL
Content Marketing Plan
FRESH SPAR
T E C H N O L O G I E S
Go After Specific
Keywords with
Your Content
Recycle
Your
Content
Remarket
Your
Content
Keep Content
up-to-date
Track Your
Performance
5
TIPS FOR
Content Marketing
FRESH SPAR
T E C H N O L O G I E S
Social Media
Posts
Educational
Course
Case Studies
Blog Articles
Podcasts
E-Books and
White Papers
For
Online
Learning
Types of Online
Content
01
02
03
05
04
06
FRESH SPAR
T E C H N O L O G I E S
Marketing Analitycs Methods
Marketing mix
modeling
01.
Demand
Forecasting
02.
Competitor
Analytics
03.
Unmet Needs
Analytics
04.
Trend analytics
05.
FRESH SPAR
T E C H N O L O G I E S
1
2
3
4
5
How to Do SEO for
E-Commerce?
Content
Rating
Keyword Research
Feedback
Software Development
1
2
3
4
5
FRESH SPAR
T E C H N O L O G I E S
4 Creative Marathon
Charity Ideas
1
Ask for
Donations Sell Fundraising
Products
Play Tag. Unique
and So Much Fun
Host a DIY
Event
2
3
4
FRESH SPAR
T E C H N O L O G I E S
DIGITAL MARKETING TIPS
FOR SMALL BUSINESS
01
03
02
04
05
Start with a strong foundation
When building a digital marketing strategy, it's
important to start with a strong foundation.
Use content marketing
Content marketing is a great way to attract and engage
your target audience.
Use social media
Social media platforms are a great way to reach your
target audience and engage with them.
Use email marketing
Email marketing can be a great way to connect with your
target audience and promote your products or services.
Use pay-per-click advertising
Pay-per-click (PPC) advertising can be an effective way to
generate leads and sales for your business.
FRESH SPAR
T E C H N O L O G I E S
for Formulating a
Digital Marketing
Plan
7 Techniques
Branding
Choices
Develop a
Buyer Persona
Follow Your
Results
Organize
Your
Campaign
Budget for
Digital
Marketing
producing
curated
content
Select a Digital
Marketing Plan
FRESH SPAR
T E C H N O L O G I E S

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digital marketing posters - Fresh Spar Technologies - Manojkumar C

  • 1. Invest in Video Content Measure and re-assess Document Your Strategy Create an Email Strategy Educate Your Audiences Invest Paid Promotion CONTENT MARKETING STRATEGY Tips You Need to Know FRESH SPAR T E C H N O L O G I E S
  • 2. WHAT IS CONTENT MARKETING A Definition in Three Parts Content marketing is the art of providing relevant, useful content to your customers without selling or interrupting them. Instead of pitching your products or services, you are delivering information that makes customers more informed before they buy If you deliver consistent, ongoing, valuable information to your customers, they ultimately reward you with their loyalty. FRESH SPAR T E C H N O L O G I E S
  • 3. Important Factors of On-Page SEO Crawlable Website Site Architecture Quality Outbound Links Website Speed Mobile Friendliness HTTPS usage 1 2 3 4 5 6 FRESH SPAR T E C H N O L O G I E S
  • 4. 1 2 3 4 5 How to Do SEO for E-Commerce? Content Rating Keyword Research Feedback Software Development 1 2 3 4 5 FRESH SPAR T E C H N O L O G I E S
  • 5. for Formulating a Digital Marketing Plan 7 Techniques Branding Choices Develop a Buyer Persona Follow Your Results Organize Your Campaign Budget for Digital Marketing producing curated content Select a Digital Marketing Plan FRESH SPAR T E C H N O L O G I E S
  • 6. 5 Steps to Build a Marketing Analytics Program Planning 01 02 03 Data Hygiene Segmenta- tion Predictive Analytics Act and Reassess 04 05 FRESH SPAR T E C H N O L O G I E S
  • 7. Important Factors of On-Page SEO Crawlable Website Site Architecture Quality Outbound Links Website Speed Mobile Friendliness HTTPS usage 1 2 3 4 5 6 FRESH SPAR T E C H N O L O G I E S
  • 8. Digital Marketing Ideas You Should Try Social media marketing Video advertising Influencer marketing Display/mobile ads Bulk SMS Email marketing FRESH SPAR T E C H N O L O G I E S
  • 9. The currency in social media is value, and that value is created by producing and sharing valuable content. CONTENT One major benefit of participating in social media is the opportunity to position yourself as key influencer, and a great way to do that is by engaging your audience and building a community. COMMUNITY In person, it takes three interactions before you can make a strong enough impact that will allow you to cultivate a sale. On the internet, it takes seven interactions to build a relationship that will result in commerce. COMMERCE 3C’S OF SOCIAL MEDIA MARKETING FRESH SPAR T E C H N O L O G I E S
  • 10. BENEFITS OF AFFILIATE MARKETING YOU SHOULD KNOW Affiliate marketing is performance-based It helps broaden your audience boost your reputation It’s cost effective rapidly scale your traffic and sales FRESH SPAR T E C H N O L O G I E S
  • 11. Find affiliates across platforms and let them drive traffic AFFILIATE MARKETING: HOW IT WORKS? Open an affiliate program and create pay for performance offer Watch your business grow and compensate your affiliates Expand your program 01 02 04 03
  • 12. BRAND MARKETING Focuses on promoting a brand as a whole & nurtures customers relationship PRODUCT MARKETING Focuses on launching a product and generating demand for the same.
  • 13. Guest Blogging 6 4 3 2 5 1 6 Influencer Marketing Publish and Promote Determine Your Target Create an Execution plan Know Your Audience TIPS FOR A SUCCESSFUL Content Marketing Plan FRESH SPAR T E C H N O L O G I E S
  • 14. Go After Specific Keywords with Your Content Recycle Your Content Remarket Your Content Keep Content up-to-date Track Your Performance 5 TIPS FOR Content Marketing FRESH SPAR T E C H N O L O G I E S
  • 15. Social Media Posts Educational Course Case Studies Blog Articles Podcasts E-Books and White Papers For Online Learning Types of Online Content 01 02 03 05 04 06 FRESH SPAR T E C H N O L O G I E S
  • 16. Marketing Analitycs Methods Marketing mix modeling 01. Demand Forecasting 02. Competitor Analytics 03. Unmet Needs Analytics 04. Trend analytics 05. FRESH SPAR T E C H N O L O G I E S
  • 17. 1 2 3 4 5 How to Do SEO for E-Commerce? Content Rating Keyword Research Feedback Software Development 1 2 3 4 5 FRESH SPAR T E C H N O L O G I E S
  • 18. 4 Creative Marathon Charity Ideas 1 Ask for Donations Sell Fundraising Products Play Tag. Unique and So Much Fun Host a DIY Event 2 3 4 FRESH SPAR T E C H N O L O G I E S
  • 19. DIGITAL MARKETING TIPS FOR SMALL BUSINESS 01 03 02 04 05 Start with a strong foundation When building a digital marketing strategy, it's important to start with a strong foundation. Use content marketing Content marketing is a great way to attract and engage your target audience. Use social media Social media platforms are a great way to reach your target audience and engage with them. Use email marketing Email marketing can be a great way to connect with your target audience and promote your products or services. Use pay-per-click advertising Pay-per-click (PPC) advertising can be an effective way to generate leads and sales for your business. FRESH SPAR T E C H N O L O G I E S
  • 20. for Formulating a Digital Marketing Plan 7 Techniques Branding Choices Develop a Buyer Persona Follow Your Results Organize Your Campaign Budget for Digital Marketing producing curated content Select a Digital Marketing Plan FRESH SPAR T E C H N O L O G I E S