Behavior and engagement
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Presentation about behavior and engagement taking information learned from presentation by B.J. Fogg, and Nicole Lazzaro at Adaptive Path's UX Week 2010
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Behavior and engagement
- 1. Behavior and Engagement Lauren Martin
- 2. Attribution & Direct References All photography used in this presentation was taken from flicker, individual attribution is in the bottom right hand corner of each photo. Behavior information was based on a presentation and additional information by B.J. Fogg at UX Week by Adaptive Path. Engagement information was based on a presentation and additional information by Nicole Lazzaro at UX Week by Adaptive Path. http://www.uxweek.com/speakers http://www.uxweek.com/speakers
- 6. © gerry balding I’m just like a big duck now! I hope they figure this out…
- 7. © f1uffster (Jeanie) I HATE THIS COMPUTER!!!!!
- 8. BEHAVIOR
- 9. What exactly are you trying to do here? © dominiqueb
- 10. © katypearce 3 Spans Of Behaviors: • Single Instance Behavior • Behavior For A Specific Duration • Permanent Behavior Change
- 11. 5 Types Of Behaviors: • Starting a New Behavior • Restarting a Familiar Behavior • Increasing and Existing Behavior • Reducing and Existing Behavior • Stopping a Behavior © MeganMorris
- 12. I’m starting a new, permanent behavior. © San Diego Shooter
- 13. I’m continuing a familiar behavior, but it’s only a temporary habit. © birdtrouble
- 14. © asleeponasunbeam Eventually I will stop doing this forever…. maybe….
- 15. BEHAVIOR CHANGE
- 16. Behavior Change Requires: • Triggering the behavior • Ability to perform the task • Motivation to perform the task © RIPizzo
- 17. A Hot Trigger initiates behavior change when you have the highest ability and motivation. © Ronny Stiffel
- 18. Motivators: Pleasure/Pain Hope/Fear Acceptance/Rejection I think I can, I think I can… © Peter J Dean
- 19. Ability: • Time • Money • Effort • Brain Cycles • Social Deviance • Non-Routine Maybe I should have started with something easier… © Peter J Dean
- 20. Step 1. Sit in a chair Step 2. Hold book Step 3. look at book ….ahhh, so that’s how it’s done! © Laser Burners
- 21. ENGAGEMENT
- 22. 4 Types Of Positive Engagement • Hard • Easy • Social • Serious © Chevysmom
- 23. © Katiekills I have climbed for days, and now… I am King of the Mountain! … who need tickets to the gun show!?
- 24. What happens when I crawl in here??? © james_michael_hill
- 25. I am a Ping Pong Rockstar!Crane Kick! © F8th
- 26. I’m not just a cute smile… I’m gonna be the next President! © pixelrobber
- 27. Run a Triathlon Personal Best Time Win with my Friends © KevinSaunders
- 28. SUMMARY
- 29. © Images by John 'K' 3 Durations of Behavior Once Repeatedly Indefinitely 5 Types of Behavior New Existing Enhanced Stopped Reduced 4 Types of Engagement Hard Easy Social Serious
- 30. 1. Figure out the type of behavior change. 2. Decide how long the behavior should last. 3. Plan baby steps to improve ability. 4. Motivate and engage to change and enforce. 5. Trigger the change. © Michael Ransburg
- 31. WEB EXAMPLES
- 32. Behavior: Learn a new language Duration: Until courses are complete Motivation: Hope, Pleasure Engagement: Serious, Hard, Social Triggers: Review, comment & progress alerts
- 33. Behavior: Social Networking Duration: Indefinite Motivation: Pleasure, Acceptance Engagement: Easy, Social, Serious Triggers: Alerts, Tagging, Messaging, Feed Wall
- 34. Behavior: Money Management Duration: Indefinite Motivation: Fear, Pain, Hope Engagement: Serious, Hard, Easy Triggers: Bill Alerts, Syncing, Notifications
Notas do Editor
- Behavior is about what we do. It’s our habits, our rituals, our mental shortcuts that get us through the day. Behavior is about actions and patterns. Its what we do. Kid - “Hum, this big orange ball looks cool “ Kids bigger brother – “Mom said NO! get up!”
- Engagement is about interest. It is about our attention, and our focus at a given time, and across a period of time.
- In order to get a user to commit to using a new software, or change how they use a current piece of technology, you fist have to initiate behavior change and then engage the user.
- Why learn about behavior change? Because just like quitting something cold turkey never works, unless there is some ground breaking moment of enlightenment, behavior change is a process that requires baby steps.
- And even if we know how to preform basic behaviors, without positive engagement, motivation and ability, the activity will not be one we stick to, or if force to do it, we will grow to hate the activity.
- To instigate behavior change, you have to identify what type of behavior change you are trying to achieve, for how long, and how you will trigger the change
- 3 Spans Of Behaviors: Single Instance Behavior Behavior For A Specific Duration Permanent Behavior Change
- 5 Types Of Behaviors: Starting a New Behavior Restarting a Familiar Behavior Increasing and Existing Behavior Reducing and Existing Behavior Stopping a Behavior
- Example a new behavior that will be a lasting behavior. Learning to Walk.
- Example a familiar behavior that will only last for a certain duration. Picking your nose phase.
- Example a existing behavior that should stop forever. Dog chewing on owners shoes.
- Behavior Change Requires: Triggering the behavior Ability to perform the task Motivation to perform the task
- Hot triggers, are change agents because they can immediately trigger a behavior at the optimal point between ability, and motivation
- Motivators: Pleasure/Pain Hope/Fear Acceptance/Rejection
- Ability: Time Money Effort Brain Cycles Social Deviance Non-Routine
- Once you know what type of behavior you are trying to start, change or stop, then you have to setup baby steps leading to that behavior incrementally.
- There are 4 types of positive engagement Hard Easy Social Serious
- Hard engagement is about mastery, challenge and accomplishment.
- Easy engagement is about curiosity, and simple enjoyment.
- Social engagement is about bonding and connections.
- Serious Engagement is about personal motivators and goals.
- The most powerful engagement evolves at least 3 of the 4 types of positive engagement.
- 3 Durations of Behavior Once Repeatedly Indefinitely 5 Types of Behavior New Existing Enhanced Stopped Reduced 4 Types of Engagement Hard Easy Social Serious
- Figure out the type of behavior change. How long should this behavior last Form steps toward the goal behavior Motivate and engage to enforce the behavior.