Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Using Social media to recruit
Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?
This presentation shows best what I do, how I think and what I've got to offer. It's a résumé and a work portfolio in one. There is more info on my website.
O mapa do consumo de mídia pelo brasileiro em 2016 é complexo e favorece um cenário de incertezas para as empresas que querem influenciar o consumidor em sua decisão de compra. Se antes a polaridade digital/tradicional era facilmente equacionada por uma divisão de budget proporcional ao alcance, hoje o cenário é mais propenso a testes A/B, mensuração de resultados, mais testes e cada vez menos certezas. Em termos de alcance nem tudo é mais o que parece.
Nesta apresentação exploramos as tendências para o planejamento de mídia digital e tradicional para 2016 levando em consideração os vários novos cenários que se colocam para os profissionais de Marketing e Comunicação.
Facebook Timeline for Brands -- Getting Your Page Ready for March 30th and Be...David Jones
At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Using Social media to recruit
Employers are looking for different ways to reach talented candidates. With 50% of the worlds population being 30yrs and under you will find that many of them are using social networks to talk. 8 out of 10 employers are now using social media to find candidates. If you're an employer already doing it then ask yourself are you doing it effectively?
This presentation shows best what I do, how I think and what I've got to offer. It's a résumé and a work portfolio in one. There is more info on my website.
O mapa do consumo de mídia pelo brasileiro em 2016 é complexo e favorece um cenário de incertezas para as empresas que querem influenciar o consumidor em sua decisão de compra. Se antes a polaridade digital/tradicional era facilmente equacionada por uma divisão de budget proporcional ao alcance, hoje o cenário é mais propenso a testes A/B, mensuração de resultados, mais testes e cada vez menos certezas. Em termos de alcance nem tudo é mais o que parece.
Nesta apresentação exploramos as tendências para o planejamento de mídia digital e tradicional para 2016 levando em consideração os vários novos cenários que se colocam para os profissionais de Marketing e Comunicação.
Do empoderamento do consumidor, passando pelo respeito e consideração ao poder de consumo das massas negligenciadas até inovações tecnológicas, os próximos 12 meses da comunicação corporativa serão marcados por mudanças necessárias no papel comunicação corporativa. Acompanhe as 5 tendências para a comunicação digital em 2017 que a E.life e a SA365 selecionaram.
Apresentação de Planejamento de Mídia referente a Oficina de Mídia - Estratégias e Táticas de Mídia. GRP, WGRP, CPT, WCPT, CPM, CPR, WCPR, CPP, Alcance e Freqüência, COV, WCOV
Facebook rediseña sus Páginas La red social Facebook rediseña sus Páginas, este tema abordado en la primera Conferencia de Marketing de Facebook (fMC) que se celebra desde este miércoles 29 en Nueva York, EEUU, tiene varios anuncios.
Social Studies: Facebook Timeline for BrandsPeriscope
Facebook Timeline for brands goes live on March 30, 2012. Here, the Periscope Community Team presents a how-to guide for getting your brand's Timeline up, running and optimized.
What Marketers need to know about new Facebook Brands Pagessalomon dayan
On Wednesday February 29th 2012, Facebook made timeline available to all pages
This capability will automatically roll out to all pages on March 30, but Admin can upgrade to timeline right now
Key changes include:
1.- Having a more visual canvas to present the brand history (story)
2.- Admin have more control of post
3.- More social, engaging and retail oriented ads
Learn tips about the difference between a profile & page & the new Facebook Timeline from Social Media Marketing Trainer Lisa Ann Landry
☛The Social Networking Boot Camp ★http://www.socialnetworkingcoachingclub.com/ ★10 week self-paced Social Media Training
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Facebook Timeline, Ads, Pages....how do you navigate??
At the end of this presentation you will see that Cats & YouTube is your secret to viral success.
Thanks so all the presentation companies in which have provided the content for this presentation on Timeline. I've been inspired by my friend Dave at Likeable. He is truly my hero in this world of social media
Objectives of the Best Practice Guide:
- Connect high level narrative with simple tactical recommendations for how to use Facebook to drive business objectives
- Help marketers to think strategically about Facebook as a key component of their marketing and business strategy
Facebook isn’t a platform you can “set and forget.” Learn how to use content to engage with customers and build a loyal following that will share your content, recommend you to others and ultimately increase revenue. Presented by Jason Keith, Senior Public Relations Manager
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Matt Conway - Attorney - A Knowledgeable Professional - Kentucky.pdfMatt Conway - Attorney
After completing his law degree at the Brandeis School of Law at the University of Louisville, Matt Conway (Attorney) embarked on a varied career that has included roles in real estate law, public prosecution, and private practice. Find out more about him at his official site https://mattconway.net/
12 Conversion Rate Optimization Strategies for Ecommerce Websites.pdfSOFTTECHHUB
Did you know that the average ecommerce conversion rate is a mere 2.86%? That means for every 100 visitors to an online store, only about 3 make a purchase. With so much competition and an ever-increasing number of online shoppers, optimizing your website for higher conversions is crucial for the success of your ecommerce business.
In this comprehensive guide, we'll dive into 12 powerful conversion rate optimization (CRO) strategies that can help you turn more website visitors into paying customers. From improving website speed and optimizing for mobile devices to leveraging social proof and utilizing analytics, we'll cover actionable tips and best practices to help you maximize your ecommerce website's potential.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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3. Use o Facebook como
ferramenta social!
O primeiro recado do
Facebook no fMC é que as
marcas devem tentar se
relacionar com as pessoas,
assim como as pessoas já
fazem umas com as outras.
É hora de criar histórias!
4. A páginas ficam Os anúncios viram Insights em tempo
mais sociais histórias real
5. 1. Express your identity with features like cover photo and Page timeline.
AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
2. Reach and engage your audience on the web and on mobile.
3. Respond to people in a quick, more personal way.
Cover photo
Use a photo that captures the essence
of your brand and showcases your
product or service.
Profile picture
•Expresse sua
Use a logo that people associate with identidade;
your business.
•Alcance e engaje seu
Views and apps público;
Your photos, events, and custom apps •Responda as pessoas
are now easier for people to find. rápido, e de maneira
Friend activity pessoal (E.Life CRM).
People can see how their friends
are engaging with your Page.
Composer
Post regularly on your Page to reach
your audience and drive engagement.
Pinned post
Anchor the most important story to the
top of your Page for up to 7 days.
Use a consistent and branded
profile picture that scales well
from 180x180 to 32x32 pixels.
Your profile picture follows
your business on Facebook as a
thumbnail image in news feed
stories, ads and sponsored stories.
6. Pages
AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
Star and hide stories
Highlight important stories
and hide stories that aren’t as
engaging or relevant.
Make your Page posts visually
engaging. While a diverse set of •Monte a página com
post types is important, posts conteúdos que digam
including a photo album or picture algo sobre sua marca;
can generate 2x more engagement
•Destaque as histórias
than other post types.1
mais importantes.
Larger stories
Take advantage of our larger photo format
to drive engagement.
Use Page Insights to find out
when people engage most with
your content and post during
those hours. On average, we
have found that people visit and
engage with Pages most often
between 9pm and 10pm, with
the 18-24 age group being the
most active.2
7. than other post types.
AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
Larger stories
Take advantage of our larger photo format
to drive engagement.
Use Page Insights to find out
when people engage most with
your content and post during
those hours. On average, we
have found that people visit and
•Crie cupons de desconto
no próprio Facebook;
engage with Pages most often
between 9pm and 10pm, with •Conte a história da sua
the 18-24 age group being the marca na página,
most active.2 inclusive com dados
retroativos.
Milestones
Define your key moments through time.
1. Average figures, based on internal studies,
July 2011.
2. Average figures, based on internal studies,
December 2011.
8. AS PÁGINAS FICAM MAIS SOCIAIS. Painel de controle da presença no Facebook.
11. of fans each week3 in a simple, always-on way. Fans
will see your message as a sponsored story on the
OS ANÚNCIOS side of their homepage or in their newsMaior alcance e novos formatos.
right-hand VIRAM HISTÓRIAS.
feed on desktop or mobile.
1. Average figures, based on internal studies. Sponsored story on your
2. comScore, March 2011. fan’s homepage
Page post on your Page
3. Weekly reach may vary.
nd
to Reach Generator Benefits Reach 75% of your fans
nd 2x
Reach 75% of your fans on a regular basis
Increase the volume of engagement with your
ans each
brand (likes, comments, and shares) by 2x4
reach
ed 50% Receive custom monthly reports that show
y. Fans reach, engagement, and brand tracking
on the This package is only available for qualifying clients. Please reach
out to your account team to learn more.
news
4. Estimate. Individual advertiser engagement may vary. Before Reach Generator After Reach Generator
Sponsored story on your
1. Postfan’s homepage maximize reach. Posting too frequently reduces the amount of time needed to
once a day to
distribute each Page post to your audience.
2.
Express your core message within the first 90 characters of your post to ensure your audience sees it
Reach 75% of your fans post becomes an ad or sponsored story. Longer messages will be truncated.
when your Page
3. Post at the optimal time. Only you know what’s right for your business, and you can use your Page
Insights to figure out what’s working. Many restaurants find that posting between 7am and 12pm is
our
Somente 16% dos fãs das páginas são normalmente impactados pelas publicações,
ideal, while retailers find that posting between 8am and 2pm works best. People engage with Pages the
especialmente se a base de fãs foi construída à partir de promoções e concursos culturais.
most between 9pm and 10pm and the 18-24 age demographic is the most engaged during this time.5
Isso acontece por diversos motivos, que envolvem desde a frequência com que as pessoas
5. Average figures, based on internal studies, December 2011.
visitam o Facebook, até como ele entende a página como engajadora ou não. O reach
generator aumenta o alcance real de posts mais importantes entre seusEssential Connections
Facebook: Building
fãs.
e reach
Before Reach Generator After Reach Generator
12. Reach Generator Benefits Reach 75% of your fans
OS ANÚNCIOSofVIRAM a regular basis
Reach 75% your fans on HISTÓRIAS. Maior alcance e novos formatos.
Increase the volume of engagement with your
brand (likes, comments, and shares) by 2x4
Receive custom monthly reports that show
reach, engagement, and brand tracking
This package is only available for qualifying clients. Please reach
out to your account team to learn more.
4. Estimate. Individual advertiser engagement may vary. Before Reach Generator After Reach Generator
1. Post once a day to maximize reach. Posting too frequently reduces the amount of time needed to
distribute each Page post to your audience.
2. Express your core message within the first 90 characters of your post to ensure your audience sees it
when your Page post becomes an ad or sponsored story. Longer messages will be truncated.
3. Post at the optimal time. Only you know what’s right for your business, and you can use your Page
Insights to figure out what’s working. Many restaurants find that posting between 7am and 12pm is
ideal, while retailers find that posting between 8am and 2pm works best. People engage with Pages the
most between 9pm and 10pm and the 18-24 age demographic is the most engaged during this time.5
5. Average figures, based on internal studies, December 2011.
Facebook: Building Essential Connections
13. Share your most compelling stories in the best places on Facebook to engage and influence people.
Premium on Facebook helps you maximize the number of people interacting with your brand and
OS ANÚNCIOSabout you, while unlocking the power of fans andalcance e novos formatos. most
talking VIRAM HISTÓRIAS. Maior their friends. All of this is done on the
impactful placements on Facebook:
Right-hand side of homepage
Log-out experience
(optional)
News feed on
the homepage News feed on mobile
Placements in the right-hand side and in news feed on Facebook’s homepage have an average of
5x-10x more engagement than all other places on the site.1
14. OS ANÚNCIOS VIRAM HISTÓRIAS. Maior alcance e novos formatos.
•Conteúdo;
•Enquetes;
•Eventos;
•Vídeos;
•Ofertas!
16. INSIGHTS EM TEMPO REAL. Mais engajamento com mais inteligência.
, measured by the number of people talking about your Page
ship between reach, engagement and people talking about your content for each piece of
have posted
ching the Right Audiences Online”, October 2011
O Facebook Insights não
deve necessariamente
Facebook: Building Essential Connections
servir para análises. Os
dados do insights devem
orientar o que fazer em
seguida.