Want to close more leads? Then say no to boring, jargon-filled sales decks. Use this sales presentation example to create the perfect sales decks that command attention. This product presentation sample will help you deliver sales pitches that are in the form of an inspiring story and have crisp value propositions that help you win over the prospect. www.badgermapping.com

1. Anatomy of a
Persuasive Sales Deck
With Steve Benson, Badger Maps

2. Great Message
BORING
Unimpressed ProspectStandard Presentation
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z
z

3. Missing your Quota
A perfect Sales Presentation can be the difference between
Crushing your Quota

4. STEPS TO A BRILLIANT
SALES PRESENTATION
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5. STATE AN INDUSTRY
TRANSFORMATION
• Name an undeniable shift in the world that creates both big
stakes and a sense of urgency for your prospects
• Don’t talk about your company. They don’t care
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6. Highlight how the shift affects everyone in the industry
Since it’s a common threat, they’ll be less defensive
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7. DO
Example

8. Introduction – About Us
• Our mission is to become a transnational XXX company
through the development and introduction of a wide portfolio
of branded and generic products in key markets.
• We operate a globally integrated network of 11
manufacturing facilities. Our world class facilities are built to
manufacture and deliver a wide range of finished products to
the US market.
DON’T
Example

9. GIVE THEM TWO OPTIONS:
SINK OR SWIM
• Demonstrate how because of the changes cited above, only
companies that adapt will survive, everyone else will lose
• Avoid industry jargon that doesn’t add value
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10. Reference once-successful companies who failed to adapt
Show that even the mighty can fall
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11. DO
Example

12. Client’s Industry Analysis
• Your industry is expected to witness a 300% rise in demand.
• Your industry YTD is expected to fall down to 34% (approx)
• On an average, churn rate is expected to be around 5%
DON’T
Example

13. Want to learn more??
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14. SHOW A GLIMPSE OF
A BETTER FUTURE
• Demonstrate a desirable solution is attainable, but difficult to
achieve without outside help (that’s why you exist)
• Fight the urge to pitch your product at this stage
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15. Describe the status-quo and
contrast it with the desired end
state their business processes can
attain with your technology
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16. DO
Example

17. About Our Technology
We can help you capture more market share by:
•Boring feature 1
•Incredibly Boring feature 2
•Please- stop- talking feature 3
DON’T
Example

18. PRESENT THE
DEAL- WINNER
• Introduce the product feature that instantly connects
your prospect to the promised future state
• Demo only 20% of your features - The killer 20%
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19. Show the key feature that clearly
addresses your prospect’s
identified pain point
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20. DO
Example

21. Feature Set- Complete
Our product is revolutionary. It will change the way you do
things:
Feature 1
Feature 4
Feature 7
Feature 10
Feature 2
Feature 5
Feature 8
Feature 11
Feature 3
Feature 6
Feature 9
Feature 12
DON’T
Example

22. OFFER COMPELLING
SOCIAL PROOF
• Convince your prospects that you:
(a) understand their problem
(b) have the capability to solve it, effortlessly, for them
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23. Express a clear value proposition
Showcase how you solved similar
problems for others in the past
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24. DO
Example

25. Awards & Recognition
• Voted Best Small Agency in the World
• Won Global leader Award 2014
• Entire staff has been to the Moon. Multiple times. In the past
year.
DON’T
Example

26. HAVE A CLEAR
CALL TO ACTION
• End by asking your prospect to take the next steps with you.
Always inspire action that’ll ultimately lead to a closed deal.
• If you don’t ask for the sale, it won’t happen.
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27. Product Videos, Case Studies, etc. are excellent
assets that propel prospects to take the ‘Next-steps’
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28. DO
Example

29. THANK YOU
DON’T
Example

30. SALES PRESENTATIONS WON’T
CLOSE DEALS FOR YOU
But GREAT presentations certainly help.
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31. FOR SALES NEGOTIATION TIPS
SENT STRAIGHT TO YOUR INBOX,
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