The document outlines the 5 stages of the consumer buying process: 1) Need recognition - the consumer becomes aware of a problem or need. 2) Information search - the consumer searches for information internally and externally to learn about possible alternatives. 3) Evaluation of alternatives - the consumer evaluates the different alternatives based on attributes and decides on a preferred choice. 4) Purchase decision - the consumer decides on a specific product, brand, store, and purchase method. 5) Post-purchase evaluation - after the purchase, the consumer evaluates satisfaction with their decision and the product.