As the coronavirus is dealing a serious blow to the travel industry overall, destinations are working to quickly chart the best way forward. They face a conundrum: letting the awareness of a destination fall to zero during a crisis is a huge risk, but launching a tourism campaign can easily seem tone-deaf. Please join Skift editors and research analysts, along with leaders in tourism, including DMOs, advisors, suppliers, and research companies, for this dive into the state of destinations today. These video interviews and frank conversations are meant to inspire and to impart best practices for the travel industry, providing an overview of the travel landscape, how coronavirus has affected the industry, and ideas on how travel can best manage these shifts in the future. Several thousand travel leaders, brands, and media tuned in to the online summit. Learn more about Skift events like this at https://forum.skift.com

1. #SkiftSummit
April 22
11am to 12:30pm ET

2. #SkiftSummit

3. #SkiftSummit
Startups & Investors
12 p.m. ET on April 14
Destinations & Marketing
11 a.m. ET on April 22
Travel PR
11 a.m. ET on April 30
Loyalty
11 a.m. ET on May 7
Short-Term Rentals
11 a.m. ET on May 14
Online Travel
11 a.m. ET on May 21
Hotels
11 a.m. ET on May 28
Travel Advisors
11 a.m. ET on June 3
Luxury Travel
11 a.m. ET on June 10

4. #SkiftSummit
my.skift.com/support

5. #SkiftSummit
April 22
11am to 12:30pm ET

6. #SkiftSummit
Brad Dean
CEO
Discover Puerto Rico
Staci Mellmann
CMO
VISIT FLORIDA
Rosie Spinks
Global Tourism Reporter
Skift
Destinations Shifting to
Find a New Normal

7. #SkiftSummit
April 22
11am to 12:30pm ET

8. #SkiftSummit
Matt Heidkamp
Director of Creative Strategy
SkiftX
Greg Klassen
Partner
Twenty31
Evolving the Destination
Playbook: Strategies to
Accelerate Recovery
Jeremy Kressmann
Research Editor
SkiftX

9. #SkiftSummit
April 22
11am to 12:30pm ET

10. #SkiftSummit
Jeremy Kressmann
Research Editor
SkiftX
Dan Holowack
CEO and Co-Founder
CrowdRiffWhy Local is the Leading
Edge of Destination
Recovery

11. #SkiftSummit

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14. #SkiftSummit
April 22
11am to 12:30pm ET

15. #SkiftSummit
Jeff Guaracino
CEO
VISIT PHILADELPHIAHow Data Creates the
Competitive Advantage
Sean O’Neill
Senior Travel Tech Editor
Skift

16. #SkiftSummit
• How much inventory/revenue was lost?
• How do we quantify the impact of COVID-19 on our industry/region?
• How bad was it?
• When was our region, economically, affected most?
• What is your organization’s plan for bounce-back? Your region’s plan?
• How do you know bounce-back plans are working?
• Is your business operating effectively?
• How does your region’s bounce-back compare to that of other
destinations?
• What is your organization not doing?
• Why are businesses not seeing more inventory sold?
• Why aren’t some businesses seeing the volume of others?
• What more can be done?
VISIT PHILADELPHIA // Key Questions

17. #SkiftSummit
Source: AirDNA

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21. #SkiftSummit
Jeff Guaracino
CEO
VISIT PHILADELPHIAHow Data Creates the
Competitive Advantage
Sean O’Neill
Senior Travel Tech Editor
Skift

22. #SkiftSummit
Source: @PhlSpecial

23. #SkiftSummit
Jeff Guaracino
CEO
VISIT PHILADELPHIAHow Data Creates the
Competitive Advantage
Sean O’Neill
Senior Travel Tech Editor
Skift

24. #SkiftSummit
April 22
11am to 12:30pm ET

25. #SkiftSummit
Tom Garzilli
CMO
BRAND USAThe Path to Build
Global Confidence
in US Destinations
Rosie Spinks
Global Tourism Reporter
Skift

26. #SkiftSummit
Thank You