Featured Presenter: Karl Wirth Marketers, it's time to start thinking like consumers. After all, we want advice when we're right there 'in the moment' and ready to buy. It's time to connect the best of both worlds between social media, personalization and e-commerce. When combining these, here's what happens: ..Shopping becomes easier ....Shopping takes less time ......Shoppers feel more confident when buying ........Your site gets more conversions and generates more revenue Join Karl Wirth, CEO and Co-Founder of Evergage, and learn how you can create an interactive community of people with similar interests that allows visitors to collaborate on products they are researching, validate purchase intentions and share their experiences with others. With insights into visitor behavior and social preferences, marketers can increase site engagement and increase conversions - and ultimately more revenue from their websites.

1. Free Webinar Series
How to Leverage Visitor
Behavior & Social Preferences
to Drive Conversion
Featuring Karl Wirth
CEO & Founder, Evergage
@wirthkarl, @evergage
@sitetuners, #CRO, #personalization

2. Our mission is to influence your visitors to take the
desired action on your website or landing page
ACT
Copyright © 2014, SiteTuners - All Rights Reserved. @SiteTuners #CRO #personalization

3. M O R E T H A N
1250 CLIENTS
s i n c e 2 0 0 2
Copyright © 2014, SiteTuners - All Rights Reserved. @SiteTuners #CRO #personalization

4. Conversion
Rate
Optimization
Services
Staff training and
conversion mentoring
Monthly
Website
redesign
support
conversion
management
A/B and
multivariate test
plan development
Copyright © 2014, SiteTuners - All Rights Reserved. @SiteTuners #CRO #personalization

5. Today’s Expert: Karl Wirth
• CEO and Founder at Evergage
• Frequent speaker on marketing technology
• Expertise in real-time web personalization, e-commerce,
marketing, product management and
leadership
• Enjoys skiing (well, before the 6 concussions) and
keeping up with his 4 kids
Copyright © 2014, SiteTuners - All Rights Reserved. @SiteTuners #CRO #personalization

6. How to Leverage Visitor Behavior
and Social Preferences to
Drive Conversion

7. INTRO.
Evergage’s cloud-based platform empowers
marketers to increase engagement and
conversions of website visitors and users
through real-time web personalization based
on deep behavioral analytics…without the
need for developers.
KARL WIRTH
CEO/FOUNDER
twitter.com/evergage
linkedin.com/company/evergage

8. CONVERSION =GOAL OF ALL DIGITAL SPEND.
$100B
digital advertising
Get visitors to the site
$100B
digital experience
Convert, engage, retain visitors and
customers on site

9. BUT ….
5s 2% Low

10. AGENDA.
 Personalize to increase conversion
 Leverage social to increase conversion
 Your site is a latent social network
 Key takeaways

11. PERSONALIZE
TO INCREASE CONVERSION.

12. PEOPLE ARE UNIQUE.
They want to shop at a store that is
just right for them.

13. BUT, OFTEN, THE EXPERIENCE IS GENERIC.

14. ANALYTICS WEB DESIGN A/B TESTING USABILITY
PRODUCE THE LOWEST-COMMON-DENOMINATOR BEST EXPERIENCE.

15. PERSONALIZE TO ENGAGE AND CONVERT.

16. DIFFERENT PERSONAS DIFFERENT RELATIONSHIPS
DIFFERENT INTENT

18. Acquire Engage Purchase Post-
Purchase
Repeat/
Loyalist
Educate new visitor about
your brand, your offerings.
Example: flash sale, free
shipping, international
shoppers
Show relevant product
based on keyword used or
email that brought them to
the site
Limited time offer based on
product affinity to create
urgency to convert
Change navigation bar to
show category where visitor
has spent the most time.
Show product where most
time was spent, but not
added to cart
Callout shipping offers,
bundled promotions to
drive cart value
Customer who has bought
2x but has not joined
Loyalty Club. Call out.
Suggest complementary
products in the order
confirmation page
Drive repeat purchases by
showing products
previously purchased
based on product affinity or
brand affinity
Survey on satisfaction and
use results in further
personalization
THE PATH TO PURCHASE….

19. Carting rate has
increased 162%
since launching
this modal.

22. 32%
Revenue Lift

26. PEOPLE ARE SOCIAL.

27. 4 STEPS TO
USE SOCIAL TO
INCREASE CONVERSION.

28. 1. USE CUSTOMERS’ SOCIAL NETWORKS TO
ACQUIRE NEW CUSTOMERS

32. 2. USE SOCIAL DATA TO MAKE A BETTER, MORE
PERSONALIZED EXPERIENCE

34. 3x increase in revenue
from the Pinterest
channel

37. 3. BRING WHAT IS HAPPENING
OUT IN SOCIAL
INTO YOUR SITE

40. 4. HELP YOUR OWN SITE TO
RELEASE ITS
LATENT SOCIAL NETWORK

42. Show the most relevant data for your tribes to
promote completion, such as “number of people
actively viewing”

43. TRIBES: PEOPLE LIKE ME.
There are groups of people (tribes) with shared passions, lifestages, and
identity shopping on your site today.
#Traditional
#Edgy
#MixItUp
#BeachHouse
#LakeHouse
#CityApartment
#SuburbanChic
#WorldTravelers
#NorthEast
#SouthWest
#MidWest
#SouthEast
#NorthWest
#SanFran
#LALiving
#NewYorkCity
#CollegeDorm
#NewlyMarried
#FirstTimeHomeOwners
#EmptyNesters
#DINKs
#BabiesOnBoard
#ToddlersRUs
#GrowingKids
#Mom
#Dad
#Teens
#Grandparents
#OnlyTheBestDeals
#OnABudget
#MoneyIsNoObject
#ScalingBack

52. KEY TAKEAWAYS.

53. Q&A
www.Evergage.com
Free Real-Time Personalization Resources:
www.evergage.com/resources
See a Demo of Evergage
www.Evergage.com/Request-a-demo
twitter.com/evergage
linkedin.com/company/evergage

54. Get a Free 15 Minute Conversion Review
• Interactive review of your key conversion paths
• Conducted by SiteTuners conversion staff
• Identify key segments and opportunities for customization
• Video transcript recorded via GoToMeeting
• Offer good only for companies generating at least $1 million
annually in online revenue. New customers only please.
To take advantage of this FREE offer
you must schedule by December 12, 2014
Bit.ly/CROreview
Copyright © 2014, SiteTuners - All Rights Reserved. @SiteTuners #CRO #personalization

55. SAVE $300
May 13-14, 2015, Rio All-Suites Hotel & Casino
Register online: www.ConversionConference.com
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Plus 40+ more!!
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