This document provides tips for real estate agents to sharpen their skills and effectively market themselves. It emphasizes developing scripts for listing presentations, rehearsing them, and conducting professional presentations that focus on the client's needs. The document stresses the importance of the agent being prepared, organized, and fully engaged to stand out from competition and secure new listings.

1. PAGE 1
Company Proprietary and Confidential
Sharpen your most
important real estate
tool – YOU!
Company Proprietary and Confidential

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Company Proprietary and Confidential
Getting Noticed
Where do you get your best response?
Emails? http://www.youtube.com/watch?v=4_XhQVfK4sM http://www.youtube.com/watch?v=qURtmdxEPAM
Phone calls?
Personal website?
http://www.100plusrealty.com/
http://www.allisonables.com/
http://www.boldrealestategroup.com/
http://www.century21eastlake.com/
http://www.coralshoresrealty.com/
Third party websites – Trulia, LinkedIn
http://www.trulia.com/voices/directory/Saint_Charles_County-pros--564
Sharpen your most important real estate tool – YOU!

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Company Proprietary and Confidential
Sharpen your most important real estate tool – YOU!
Got their attention…
Don’t lose it….
Stick to the script….

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Company Proprietary and Confidential
Pre-Qualifying Script for the Listing Presentation
• Are all necessary items included?
• Is extra information removed?
• Is it written the way you really speak?
• Is the language client-focused?
• Did you leave maneuvering room?
Sharpen your most important real estate tool – YOU!

5. PAGE 5
Company Proprietary and Confidential
Rehearsing Pre-Qualifying Script for the Listing Presentation
• Are you memorizing or committing to memory?
• Is a Mirror handy?
• What does a live audience think?
Sharpen your most important real estate tool – YOU!

6. PAGE 6
Company Proprietary and Confidential
Using Pre-Qualifying Script for the Listing Presentation
• Is the script in front of you?
• Mirror still handy?
• Distractions removed?
Sharpen your most important real estate tool – YOU!

7. PAGE 7
Company Proprietary and Confidential
The Listing Presentation
Be Professional
Be 100% present
Organized paperwork
Necessary documents
Speak in definite terms
Sharpen your most important real estate tool – YOU!

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Company Proprietary and Confidential
The Listing Presentation
What to include?
Make your focus client based
Keep on task
All can be done with a Plan of Action
Sharpen your most important real estate tool – YOU!

9. PAGE 9
Company Proprietary and Confidential
Sharpen your most
important real estate
tool – YOU!
Company Proprietary and Confidential
Laura Eberle
RealEstateExpress.com
Laura@RealEstateExpress.com
866-739-7277 ext 122