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Great examples of airports using social technologies for building their brands and driving customer engagement and loyalty. ,[object Object],Featuring,[object Object],World leaders in helping airports go social,[object Object],http://www.SimpliFlying.com,[object Object]
Case-study 1,[object Object],Changi Airport (SIN),[object Object]
Changi’s Millionaire Dance Celebration Video!,[object Object],Objective: To launch ChangiAirport’s largest ever shopping promotion.,[object Object],Singaporeans invited to show what it feels like to win $1m in a flash mob-style mass performance, right in the heart of Changi Airport. ,[object Object],Attracted over 400 performers, professional and amateurs, aged 10 to 75.,[object Object],Goals Driven,[object Object],Engagement,[object Object],Revenue,[object Object],Apart from driving retail, the campaign evoked heartwarming expressions of pride as well. Watch the video here. It has received almost 200,000 views till date.,[object Object]
Case-study 2,[object Object],Akron-Canton Airport (CAK),[object Object]
A radical all-encompassing approach,[object Object],Successes include being the first US airport to have a corporate blog and to use Facebook. One of a few airports to gain 25,000 fansas well.,[object Object],Goals driven:,[object Object],A huge aspect of the social media strategy is listening and engaging with customers, while empowering them to build a community around the airport.,[object Object]
Case-study 3,[object Object],Melbourne International Airport (MEL),[object Object]
Melbourne Airport provides cheap deals on Twitter!,[object Object],Melbourne Airport helps travellers plan their journeys better by providing the latest deals on flights from Melbourne on their Twitter stream.,[object Object],Goals driven,[object Object],Revenue ,[object Object]
Case-study 4,[object Object],Outagamie Airport (ATW),[object Object]
“Memphis Money” promotion on Facebook,[object Object],10,000 golden tickets printed. Each has an individual lucky number on the back. Each “Memphis Money” ticket has quick instructions to invite the finder to participate on Facebook.,[object Object],The lucky number is announced on Thursdays and the winner is awarded $500 on Delta Air Lines.  ,[object Object],Running for 8 weeks,[object Object]
A community affair!,[object Object],Tickets distributed throughout the community to large employers, travel agencies, and shops.,[object Object],Goals driven:,[object Object],1) The public shops such as cafes etc. get new foot traffic.,[object Object],2) Online cross-referencing increases both parties’ web-presence.,[object Object],3)Brings the brand closer to its fans.,[object Object]
Case-study 5,[object Object],London Gatwick Airport (LGW),[object Object]
A unique, real-time social initiative,[object Object],In LGW, a Twitter FIDS screen is  in full public view, allowing ‘social customers’ to tweet any issues that need attention. ,[object Object],Being in full public view, everyone can see the airport’s responses and their timeliness.,[object Object],Goals driven:,[object Object],Customer Service,[object Object]
Case-study 6,[object Object],Kuala Lumpur Airport (KLIA),[object Object]
iStyleKLIA 2010 Social Media Campaign,[object Object],Objectives:,[object Object],Drive awareness and engagement for the iStyleKLIA 2010 event. ,[object Object],Utilised the latest social media tools to seek and engage key influencers, designers and their communities, retailers and other participants.,[object Object],Empowered the airport users and participants to share their experiences.,[object Object]
Key words: Engagement & Empowerment,[object Object]
Microsite,[object Object]
Facebook fan page,[object Object]
A broad-based, successful campaign,[object Object],Views:,[object Object],Microsite 3,000+,[object Object],Microsite blogs  2,400+,[object Object],Facebook         10,100+,[object Object],YouTube	1,250+,[object Object],Google         3,000+ references,[object Object],Twitter		   10,000+,[object Object],Photographs  4,500+,[object Object],Goals driven:,[object Object],Engagement ,[object Object]
Case-study 7,[object Object],Manchester Airport (MAN),[object Object]
Sterling crises management efforts!,[object Object],The first UK airport to officially launch a Twitter stream, in February 2009. Currently has a following of around 18,000. ,[object Object], ,[object Object],During the snow and the volcanic ash cloud crises, Twitter became a vital channel of communication.,[object Object],Updates were posted as they happened and even Sky News took live updates from their Twitter stream to use on its website and TV channel!”,[object Object],Goals driven:,[object Object],Crisis Management ,[object Object],Customer Service,[object Object]
Case-study 8,[object Object],Boston Logan Airport (BOS),[object Object]
Wide-ranged social strategies!,[object Object],Have Facebook pages for their separate entities e.g. Logan Airport and the Cruise Lines – each with different programs. ,[object Object],The Facebook pages support several outbound campaigns developed for partner Airlines:,[object Object],Virgin American contest,[object Object], Iceland Airlines contest,[object Object],Also have a microsite to manage contests: www.bostonloganconnect.com,[object Object],Goals Driven ,[object Object],Engagement ,[object Object],Awareness,[object Object]
Case-study 9,[object Object],Bangalore International Airport (BLR),[object Object]
They really made a point to listen!,[object Object],Bangalore airport’s fantastic crowdsourcing endeavor got eyeballs as well as ample engagement from customers.,[object Object],Some suggestions are well on their way to being implemented in the new Terminal building!,[object Object],Goals driven,[object Object],Engagement,[object Object]
Case-study 10,[object Object],Copenhagen Airport (CPH),[object Object]
Navigate the airport with ease!,[object Object],The augmented reality iPhone app is designed to help users navigate its terminals.,[object Object],This is a first for location-based augmented reality services, which typically don’t deliver information about the layout of indoor areas. ,[object Object],This app keeps track of a user’s location by using Wi-Fi signals generated inside the airport’s terminals.,[object Object],Goals driven,[object Object],Engagement,[object Object],Customer Service ,[object Object]
Bonus Case Study,[object Object],Harrisburg Airport (MDT),[object Object]
A holistic social media strategy!,[object Object],Objective,[object Object],To keep their followers, friends and fans up-to-date on weather, delays and conditions at the airport, along with travel, aviation and local tourism articles, blogs and commentary. ,[object Object],Goals driven,[object Object],Engagement ,[object Object]
For more case studies, visit SimpliFlying.com,[object Object],World leaders in helping airports go social,[object Object], http://www.SimpliFlying.com,[object Object]

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