How to Build a Personal Brand Online with Mel Carson
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The explosion in use of digital and social media through recent years has given professionals the world over a unique opportunity to grow their personal brand online and benefit their business as a result. Mel Carson has been helping individuals and companies navigate the notion of a positive virtual presence for years, and in this webinar will outline ways you can build your personal brand online to shine head and shoulders above your competition. Specifically, you'll learn: Why EVERYONE needs personal branding in the first place. How personal branding benefits your business What strategies work online and off for growing your personal brand Top tips for LinkedIn, Twitter, Facebook and your speaking/ writing gigs. To help find the keywords that will make your brand resonate with your potential audience, attendees of this webinar will have access to a FREE 30 day trial of SEMrush Guru
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How to Build a Personal Brand Online with Mel Carson
- 2. @MelCarson@MelCarsonGreat Example of Someone Who’s Out of Touch
- 3. @MelCarson@MelCarsonAnd Get’s Even More Out of Touch
- 5. @MelCarson@MelCarson 1 What do We Mean by “Brand”? 2 What & Why Personal Branding? 3 How to Kick Start Your Personal Brand 4 How You Can Show Up for Your Company
- 7. @MelCarson@MelCarson 1 Be Discoverable 2 Be Sharable 3 Be Memorable
- 16. @MelCarson@MelCarson Source: Experian Marketing Services c
- 21. @MelCarson@MelCarson Source: Rand Fishkin, Moz.com INBOUND MARKETING Inbound marketing tactics amplify the brand and generate exposure through ensuring useful and relevant content is discoverable and shareable.
- 22. @MelCarson@MelCarson SHARE THE BRAND Successful sharing of knowledge and thought leadership occurs near brand. ENGAGE WITH BRAND Marketing community engage and share content increasing affinity and reach. SUCCESS STORIES Increases opportunities for more stories via press and speaking. INCREASE FOLLOWING Authentic & generous sharing of expertise builds engaged following.
- 25. @MelCarson@MelCarson Action 1 5 IN 5 ABOUT YOU
- 26. @MelCarson Think about your educational background. How did you get into your niche? What are your professional passions? What do you find hard? Where would you like to be in 3 year’s time?
- 28. @MelCarson@MelCarson To educate and inspire the business community to do meaningful and enduring work using digital media (both on and offline) with tenacity, curiosity and good humor.
- 29. @MelCarson@MelCarson In one sentence, sum up your professional purpose!
- 30. @MelCarson Action 3 PERSONAL BRANDING STATEMENT
- 31. @MelCarson@MelCarson Focusing on helping businesses and individuals achieve success through enduring social media, digital PR and personal branding strategies, my 14 years online advertising industry experience and 7 years at Microsoft as their Digital Marketing Evangelist, enables me to provide counsel to my clients that is truly relevant, robust and real-time. Always striving to keep pace with the ever-changing nature of digital media and technology, I aim to improve my clients’ competitive position through partnership, tenacity and accountability.
- 32. @MelCarson In no more than three sentences, sum up your professional you!
- 33. @MelCarson@MelCarson 1 Be social by design 2 Optimize your speaking engagements 3 Divide your social media time 4 Invest in writing/speaking courses 5 Take an interest in others
- 35. @MelCarson@MelCarson The DNA of successful and enduring digital content has FOUR main elements: AUTHENTIC RELEVANT ACTIONABLE USEFUL
- 37. @MelCarson Delightful Travel @DTravel @DTravel MEASURABLE ACTIONABLE AFFORDABLE CUSTOMER-CENTRIC EMOTION REAL-TIME Well Thought Out Tweet
- 38. @MelCarson Always fancied a “wee dram” on a beautiful Scottish Island filled with coastal walks and magnificent wildlife? Leave your rental car keys behind on this tour of 8 of Scotland’s finest whiskey distilleries. “Like” and we’ll do a little jig! ASPIRATIONAL SOMETHING FOR EVERYONE WE TAKE CARE OF YOU PRODUCT DETAIL CALL TO ACTION PERSONALITY Well Thought Out Facebook Update
- 39. @MelCarson@MelCarson Encourage Channel Hopping Link Content and Channels
- 40. @MelCarson@MelCarson 1 Create a thoughtful bio with links. 2 Have a professional photo that exudes your brand. 3 Name photo file is Your-Name.JPG. 4 Revisit your LinkedIn account. It needs to be a living professional profile. 5 Add social channels to email footers, biz cards and out of office responders.
- 41. @MelCarson@MelCarson 7 Follow #EventHashtag and engage. 8 Share company news & aligned content. Show well-rounded expertise . 9 Re-purpose content across channels. Slice and dice to maximize ROI. 10 Follow-up with everybody that engages on social channels. Be delightful. 6 Social signals during presentation.
- 42. @MelCarson@MelCarson Recommend a new photo as an avatar for cross-social channel use too! MORE LESS Successfully wear your Personal Brand in person as well as share it on digital platforms. Make what you say the focus, not how badly you dress!
- 43. @MelCarson@MelCarson Keep to a communication cadence as closely as possible.
- 44. @MelCarson@MelCarson Increase in engagement with, and sharing of content from your social channels.
- 45. @MelCarson@MelCarson Increase in mentions of you in and beyond your industry niche press and digital publications.
- 46. @MelCarson@MelCarson Increase in placements and requests for you to speak or participate at conferences and events in and beyond the your niche.
- 47. @MelCarson@MelCarson Increase in positive sentiment towards you internally and externally.
- 48. @MelCarson@MelCarson 1) Actions > 5 in 5, Professional Purpose & Personal Branding Statement 2) Revisit LinkedIn and other social profiles to make them more discoverable, sharable & memorable 3) Have fun and good luck…
- 49. @MelCarson
- 50. @MelCarson@MelCarson • 15 years of global integrated marketing/digital PR experience • Speaker, blogger and published author • Former Microsoft Digital Marketing Evangelist. • Early-adopter who helped spearhead Microsoft’s foray into Social Media & Digital PR back in 2006 • Has spoken about digital, search and social advertising and marketing at over a hundred conferences around the world • Ran event social media strategy and execution at 4 Cannes Lions and 3 Advertising Week NYC events generating over 3m earned media impressions and engagements • Fun Fact: Played the “Young Joe Cocker” in the music video “N’Oubliez Jamais” alongside French cinema icon Catherine Deneuve Mel Carson is Delightful Communication’s Founder: