Setting and Achieving Growth Goals

From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

JAI SINGH - CUSTOMER CENTRIC GROWTH

Hilary Ip

Finding the one growth metric that matters

Daria Nepriakhina - Problem-Solution Fit

Stacking the Odds for Authentic Growth

Bob Ruffalo - How Impact Used ResearchXL to 3X Conversions

What is A/B testing? A SCIENTIFIC METHOD OF PROOF WHAT IS A/B TESTING FOR MARKETING Where do you start testing? THE DON’TS WHERE DO YOU START TESTING? DON’T JUST GUESS SUB OPTIMIZE • Button colors • Small copy changes • Small layout changes • Fonts, font size WATCH OUT FOR BUZZ • Don’t just test what the gurus say • What works for others may not work for you PREMATURE TESTING • Testing without traffic • Before you know what and why you are testing Where do you start testing? THE DOS DO YOUR HOMEWORK You have to put in the work to get great results • Learn as much as you can about A/B testing • Study the great people out there • What’s their process and insights? A framework for success The basis of a successful testing program Research Know what to test and see the greatest improvements DIVE INTO YOUR DATA FIND YOUR BIGGEST OPPORTUNITIES INVESTIGATE THE OPPORTUNITY TO UNDERSTAND IT FORM A HYPOTHESIS By doing A, B will happen, Because of C BUILD THE TEST LAUNCH THE TEST VS. Control Variant THE TEST VS. +24.01% increase in registrations!! 100% Significance DOCUMENT AND SHARE YOUR FINDINGS Documenting all your tests and results • Increases company transparency • Helps others know where tests are going on • Makes it easier to call tests • Makes learnings available for everyone in company REPEAT THE PROCESS AS OFTEN AS POSSIBLE Control vs. Variant “Only 1 out of 8 A/B tests have driven significant change.” Noah Kagan AppSumo* “The goal of a test is to get a learning, not a lift. With enough learnings, you can get the real lift,” Dr. Flint McGlaughlin MECLABS RULES OF THUMB FOR TESTING Things to remember when we are testing • Min. 2000 visitors • Min. a few hundred conversions • At least one full cycle > 2 week • >99% statistical significance • Keep a backlog of test hypothesis • Build next tests as the current one is running *More info at http://kiss.ly/1vF4wUc and http://kiss.ly/1Q4vTm0 Tooltips AND BURGERS How I like my testing burger Tooltips for your testing framework Tool Company Why do I like it? Analytics Kissmetrics Shows me my actual customers and their behavior Surveys Qualaroo and/or SurveyMonkey Easy to use/Deep qualitative insights Project Management Trello Manage my time + communicate with collaborators Tool Company Why do I like it? Company Wiki Confluence Document initial thoughts for everyone Testing platform* Optimizely, Pardot, Adwords Easily build tests and get data Analytics Kissmetrics Let’s me confirm and verify down my funnel Company Wiki Confluence Documentation and learnings for everyone *Includes actual testing platform and tools that have testing capabilities Not everyone likes their burger the same way How do you take yours? Trust the process Share your leanings Stack your results A/B TESTING FOR SUCCESS

SaaSFest 2015 - "Improve Your Retention with this One Change" by David Cancel...

Price Intelligently

How to Successfully Run Your First Website A/B Test

Kissmetrics on SlideShare

Rebecca Rosenfelt, Growth PM, Airbnb - Productizing Email for Explosive Growth

Traction Conf

Aliisa Hodges, Mixpanel - 5 Tips on Acquiring Loyal Customers

Traction Conf

There are a few things undisputed when it comes to sustainably growing a company. If your product is providing value to customers and is considered a 'must-have', then the next step is laying the groundwork for sustainable growth. During this GrowthHackers original webinar, Sean Ellis of GrowthHackers and Chris More of Mozilla help you build the foundations of: 1. Identifying your company's North Star Metric 2. Building a model to predict your company's growth For help identifying your North Star Metric, visit: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f

Identifying your North Star Metric & Building a Model to Predict Growth

GrowthHackers

Christoph Luetke Schelhowe - Data for Everyone

TractionConf.io 2017. Since its 2003 inception, LinkedIn has transformed from a networking hub to a beacon of economic opportunity for more than 500 million global members. Vice President of Growth at LinkedIn, Aatif Awan, will explore vital contributors to its growth at milestones throughout LinkedIn’s history, from product innovations and team structure to international expansion. Sharing key lessons learned through this journey, Awan will discuss LinkedIn’s alignment of growth strategy to company vision rather than metrics, and the impact this approach has had on attracting, retaining and servicing its more than half billion members.

[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

500 Startups

Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedIn

Traction Conf

Kristoffer Ewald - Modern Measurement Strategies

Sujan Patel - Content as a Growth Machine

you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City. Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com. In this presentation, they'll cover the main takeaways from the stage, topics like: - Sustainable competitive advantage - Selling the intangible - Moving beyond the landing page - How, when and why minor changes have a major impact on conversions - And many more *Slides from this presentation will be sent to registrants at it's conclusion.

Conversion Optimization with Peep Laja

Ella Quivooij

Marketing Mashup: Top takeaways from Web Opt Summit 2014

MarketingSherpa

Actionable ideas to increase engagement with your content A robust queue of testing ideas is essential to ensure that your organization is leveraging leading edge techniques that maximize visitor engagement, which is especially important as competition for consumers’ attention is at an all time high. This session will provide a breakdown of key content components, exposing you to a wealth of test ideas that impact critical KPIs and helping you transform visits into meaningful experiences that will bring visitors back to your site again and again.

Content Experiences That Drive Revenue

Optimizely

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JAI SINGH - CUSTOMER CENTRIC GROWTH

Finding the one growth metric that matters

Daria Nepriakhina - Problem-Solution Fit

Stacking the Odds for Authentic Growth

Bob Ruffalo - How Impact Used ResearchXL to 3X Conversions

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How to Successfully Run Your First Website A/B Test

Rebecca Rosenfelt, Growth PM, Airbnb - Productizing Email for Explosive Growth

Aliisa Hodges, Mixpanel - 5 Tips on Acquiring Loyal Customers

Identifying your North Star Metric & Building a Model to Predict Growth

Christoph Luetke Schelhowe - Data for Everyone

[500DISTRO] Dissecting UX: Funnel Fixes & Other CRO Tips for Growth That Pays

Building a Community of Half a Billion by Aatif Awan, VP Growth, LinkedIn

Kristoffer Ewald - Modern Measurement Strategies

Sujan Patel - Content as a Growth Machine

Conversion Optimization with Peep Laja

Marketing Mashup: Top takeaways from Web Opt Summit 2014

Content Experiences That Drive Revenue

Destaque

LH Winery Start-up Business Plan

Dr Tabea HIRZEL

Why NOT To Do a Startup.

Dave McClure

SaaS products aren't viral

Andrew Chen

128 High Converting Growth Hacks - the most epic growth hacking list

Helvijs Smoteks

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

19 Growth Hacker Quotes: Thoughts on the Future of Marketing

Ryan Holiday

10 Classic Growth Hacks: Hints at the Future of Marketing

Ryan Holiday

Startup Marketing

sean omalley

Failcon10 387 million ways to fail

Stanford University

Growth Hacking, Growth Marketing, Technical Marketing... whatever you want to call it. I presented this deck at 2016's Digital Elite Camp in Tallinn, Estonia. In my talk, I covered the definition of growth hacking, or technical marketing (if you're sick of hearing that word), went through all the attributes that technical marketing is compiled of and shared some low hanging fruit so that your company or startup reaches growth as quickly as possible. Marketers should be held to the same level of quality as developers. That's why we must teach more technical growth skills. Check out growthtribe.io for crash courses, no-bullshit workshops and a free email course.

Technical Marketing and Growth Hacking Low Hanging Fruit

David Arnoux . Growth

Startup in Action - Atooma pitch

Codemotion

Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

500 Startups

Depois que divulgaram os slides que Eduardo Saverin utilizava para vender o Facebook em 2004, a MonkeyBusiness resolveu refazer os slides e mostrar como nós faríamos...se ele tivesse chamado o macaco magenta, claro. // MonkeyBusiness is an brazilian agency that is specialized in presentations. All our energy is focused on creating memorable slides, which hold the attention of your audience and express your ideas. // Monkey Business é uma agência especializada em apresentações. Toda nossa energia é focada em criar slides inesquecíveis, que prendem a atenção do seu público e vendem suas idéias.

Eduardo Saverin 2004 - Upgrading his presentation

MonkeyBusiness

Five Entrepreneurial Lessons I Learned from Ramen Cooker on Shark Tank

Shane Barker Consulting

The Growth Hacker Wake Up Call

Ryan Holiday

Startup Metrics for Pirates

Dave McClure

Technology Vision 2017 - Overview

Accenture Technology

This is theoriginal AirBnB pitch deck. Airbnb founders use this pitch deck to raise $600K from VCs and angel investors in 2008. YOU MIGHT ALSO LIKE THESE PITCH DECK EXAMPLES & TEMPLATES: > Sequoia Capital pitch deck template @ https://pitchdeckcoach.com/sequoia-capital-pitch-deck > FREE pitch deck template download @ https://pitchdeckcoach.com/free-pitch-deck-template > Pitch deck guide with hints, tips, and a worked example @ https://pitchdeckcoach.com/pitch-deck-template NEED HELP WITH YOUR PITCH DECK? See how I can help then book a free call @ https://pitchdeckcoach.com/ MORE PITCH DECK RESOURCES @ https://pitchdeckcoach.com/pitch-deck-template#resources

AirBnB Pitch Deck

Malcolm Lewis

The slide deck we used to raise half a million dollars

Buffer

Destaque (18)

LH Winery Start-up Business Plan

Why NOT To Do a Startup.

SaaS products aren't viral

128 High Converting Growth Hacks - the most epic growth hacking list

19 Growth Hacker Quotes: Thoughts on the Future of Marketing

10 Classic Growth Hacks: Hints at the Future of Marketing

Startup Marketing

Failcon10 387 million ways to fail

Technical Marketing and Growth Hacking Low Hanging Fruit

Startup in Action - Atooma pitch

Francesca Cavallo, Timbuktu – Startup Pitch, WarmGun 2013

Eduardo Saverin 2004 - Upgrading his presentation

Five Entrepreneurial Lessons I Learned from Ramen Cooker on Shark Tank

The Growth Hacker Wake Up Call

Startup Metrics for Pirates

Technology Vision 2017 - Overview

AirBnB Pitch Deck

The slide deck we used to raise half a million dollars

Semelhante a Setting and Achieving Growth Goals

Annual marketing plans can't keep up with the rapidly changing landscape of digital marketing acquisition channels and tactics. To remain relevant, CMOs and marketing teams need to completely rethink their marketing/growth approach. This presentation highlights the agile process that today's fastest growing companies are adopting - from building the right team to executing an agile marketing process.

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant

Sean Ellis, CEO of GrowthHackers Today’s fastest growing companies are obsessed with delivering a great customer experience before new users give up on a service. This requires unprecedented cross-functional cooperation. In this presentation, Sean will explain how companies can break through organizational inertia to focus on faster and better value delivery to new customers—who are then primed to become raving fans and advocates.

Unlocking Advocacy With Effective Customer Onboarding

Influitive

Growth Hacking Paris with Sean Ellis from GrowthHackers.com!

TheFamily

[WMD2016] GrowthHackers >> Sean Ellis "Make your marketing team agile or die"

500 Startups

Whether you are a manager looking to train your team or an individual looking for ways to expand your skills, this session is for you. It identifies ways to overcome the challenge of training service desk personnel. Finding the time, money and the “right training” is a constant struggle. This session will walk you through building an effective training plan. Participants will: Learn a systematic way to Identify training needs Discuss various training delivery methods Understand the importance of defining expected results or goals BEFORE the training Discuss ways to measure success Worksheets will be provided that can be used to customize your own training plan. This method for planning allows you to involve your team, peers, and sponsors so that there is buy-in at all levels. This lays the foundation for creating a continuous learning culture, not just a one-time training project.

HDIAU Lab A - Building the service desk training plan

HDI Atlanta

Getting Started with Experimentation

Optimizely

While agile methods have become mainstream, agile organizations have not. Perhaps several development teams have had great results from a method like Scrum, but as soon as you begin to scale the effort up, the inertia of a fundamentally waterfall-oriented organization becomes painfully apparent. This is where many companies find themselves today. This webinar will address some key tips to driving agility beyond technology groups and making an entire company more adaptive and responsive.

Five Steps to a More Agile Organization: Adopting Agility at Scale

LitheSpeed

Agile isd by_lisa_cooney

Lisa Boyer Cooney (she/her)

Beyond surveys

Andrew Downes

DMAIC

Prem Krishna

Understand & Accelerate Sustainable Growth

Dani Hart

Advancing the Retrospective: Dynamic Lean & Agile Continuous Improvement Tech...

LitheSpeed

Using Your Growth Model to Drive Smarter High Tempo Testing

PROBLEMS ARE THE GOLDEN EGGS problems??? day by day in our proffessional life we faces so many problems, but didn't recognize about the problem. Because we are habituate to facing to problems, if we want to solve the problems, first we can feel YES am facing a problem then you have a chance to solve it... after that we should find is it REPEATATIVE problem or New problem, on the bases of the issue we can take further steps, how to break it. how to analyse, how to find countermeasure, how to check is it suitable or not, how to make standard.... if you want to know gothrough my presentations.. This is my first presentation posted in Slideshare

Making Improvement Standard: Dynamic Agile Practices through Lean Standard Work

LitheSpeed

Lean UX principles

Tristan Libersat

Problem Solving Techniques - LEAN

Swamy Gelli V S Ch

Training needs analysis, skills auditing and training

Charles Cotter, PhD

Needs Assessment

Leila Zaim

The Version One Annual State of Agile survey indicates that 94% of organizations are practicing Agile in one way, shape, or form. But what might this investment yield besides an Agile label? In many cases, it appears that organization leaders cannot produce concrete data to meet this ask, or articulate the gain clearly using measures that count and impact the bottom line. One solution is to begin with the desired outcomes driving the adoption and identify both leading and lagging indicators to gauge whether the change initiative is moving the needle and impacting the bottom line. This approach has been successful because it creates alignment and accountability. Join Michael McCalla, technology leader, transformation specialist, avid agile practitioner and founder of Lean Agile Intelligence, for this interactive session, and learn how this outcome measurement model can help you start changing the conversation!

An Outcome Measurement Model: Is your Agile Adoption Moving the Needle?

Cprime

CLA Outcomes 2015 Conference - Digital Marketing Master Class

Masterworks

Semelhante a Setting and Achieving Growth Goals (20)

Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant

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Growth Hacking Paris with Sean Ellis from GrowthHackers.com!

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HDIAU Lab A - Building the service desk training plan

Getting Started with Experimentation

Five Steps to a More Agile Organization: Adopting Agility at Scale

Agile isd by_lisa_cooney

Beyond surveys

DMAIC

Understand & Accelerate Sustainable Growth

Advancing the Retrospective: Dynamic Lean & Agile Continuous Improvement Tech...

Using Your Growth Model to Drive Smarter High Tempo Testing

Making Improvement Standard: Dynamic Agile Practices through Lean Standard Work

Lean UX principles

Problem Solving Techniques - LEAN

Training needs analysis, skills auditing and training

Needs Assessment

An Outcome Measurement Model: Is your Agile Adoption Moving the Needle?

CLA Outcomes 2015 Conference - Digital Marketing Master Class

Mais de Sean Ellis

Building a Company-Wide Growth Culture: SaaStr Annual 2016

SaaSFest 2015: Accelerating Organic Growth Through High Tempo Testing

The goal of any company with a valuable product is to scale adoption by qualified customers. This generally requires establishing a "north star metric" and managing growth against that metric. These slides show how you can build a core growth team that coordinates the efforts of the full company to drive sustainable growth. It is important that every idea be treated as a test. The more tests you run the more learning you gain for growing the company. But running a lot of tests requires a process that is explained in the slides.

Building the Ultimate Full Company Growth Team

Product Meets Growth - How Product Teams Are Key To Driving Sustainable Growth

High Tempo Testing

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

Growth Hacking: The Human Operating System for Martech (Marketing Technology)

What Made WhatsApp Worth $19 Billion?

Unlocking Growth: Building a sustainable growth engine with the new rules of...

Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business

Six Growth Hacks to Get More Conversions from Your Content Marketing

Startups require a very different marketing approach than established companies. This slide deck from the first marketer at Dropbox, LogMeIn, Lookout and others explains how you prioritize your marketing efforts in a startup. It starts by give you a way to determine startup’s growth potential or if it's even growable at all. It then explains why stacking the odds is critical for reaching your startup’s growth potential and tells you how to stack the odds for growth. Finally it shares a case study explaining how a startup overcame growth frustrations to become worth more than one billion dollars today.

Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...

Pioneers festival preso

Berkeley-Columbia Executive MBA Program (Steve Blank)

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

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High Tempo Testing

Growth Hacking with Data: How to Find Big Growth with Deep Data Dives

Growth Hacking: The Human Operating System for Martech (Marketing Technology)

What Made WhatsApp Worth $19 Billion?

Unlocking Growth: Building a sustainable growth engine with the new rules of...

Grow with CRO - 7 Ways CRO is a Growth Driver for Your Business

Six Growth Hacks to Get More Conversions from Your Content Marketing

Startup Marketing Conference - Stacking the Odds for Authentic, Sustainable G...

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Kraft Mac and Cheese campaign presentation

tbatkhuu1

The Science of Landing Page Messaging.pdf

VWO

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

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Buy Linkedin Sales Navigator at Cheap Price

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Rise and fall of Kulula.com, an airline won consumers by different marketing ...

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In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

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Unlock the power of digital marketing and take your business to the next level! This comprehensive presentation covers the fundamentals of digital marketing, including search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. Learn how to create a digital marketing strategy that drives website traffic, generates leads, and increases brand awareness. Discover the benefits of digital marketing, including cost-effectiveness, measurability, flexibility, and increased reach. Get insights into the latest digital marketing trends and best practices, and learn how to measure and optimize your digital marketing efforts. Whether you're a seasoned marketer or just starting out, this presentation is your ultimate guide to succeeding in the digital landscape. https://www.instagram.com/zoraizahmadd/

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