Presentation given to the Cleveland AMA on September 21, 2011

1. Mobile Marketing in 2012 Mobile Marketing in 2012

2. Mobile Marketing is… marketing and communications to customers or constituents on portable devices wherever they may be. Mobile Marketing in 2012 2

3. Source: Morgan Stanley Mobile Marketing in 2012 3

4. Source: Source: Katy Huberty, Ehud Gelblum, Morgan Stanley Research (via Kleiner Perkins Caufield & Byers) Mobile Marketing in 2012 4

5. Projected number of iOS app downloads in 2012 Source: Ovum 6 billion Mobile Marketing in 2012 5

6. Projected number of Android app downloads in 2012 Source: Ovum 8 billion Mobile Marketing in 2012 6

7. The percentage of the US top 1000 brands that have a mobile-friendly website Source: Circle44 Mobile 52% Mobile Marketing in 2012 7

8. Where to start? Mobile Marketing in 2012 8

10. App vs. Website? Mobile Marketing in 2012 10

12. Rapid content switching

13. Access to phone hardware

14. Maps

15. Install/update events

16. Design consistency

17. Monetization Mobile Marketing in 2012 11

19. One-time use

20. Universal access

21. Campaign payoff Mobile Marketing in 2012 12

22. Where are my customers? Mobile Marketing in 2012 13

24. Mobile Banner

25. Email

26. Mobile Search

27. News / PR

28. Offline Advertising Mobile Marketing in 2012 14

29. Did it work? Mobile Marketing in 2012 15

31. For more information, contact: Scott Chapin Analytics and Mobile Strategist Circle44 Mobile scott@circle44mobile.com 216 325 1981 Mobile Marketing in 2012 17