Presentation to the Lake Erie Shores and Islands members and advertising partners on July 28, 2011.

1. The Ins and Outs of QR

2. The UPC Code The UPC Code was used initially in a retail setting in 1974.

3. The QR Code QR codes were developed in the mid-90’s by Denso-Wave, a division of Toyota.

4. The increase in QR code scanning from June 2010 to December 2010 Source: Mobio Identity Systems 1200%

5. The percentage of Americans who remember seeing a QR Code Source: Austin & Williams 52%

6. The percentage of Americans who have scanned a QR Code Source: Austin & Williams 28%

7. The percentage of people who have scanned a QR code and scanned again. Source: Mobio Identity Systems 60%

8. Code vs. Code Today, there are many competing 2D barcode systems. While QR is quickly gaining in popularity, other companies continue to promote their own systems. QR Code ScanLife EZ Code Microsoft Tag DataMatrix

10. Simplify consumers engagement

11. Give a high-tech feel to publications

14. Chevrolet

16. Ohio Travel and Tourism The state of Ohio used QR codes heavily in their 2011 travel planner to lead travelers to videos about the many great destinations throughout Ohio.

17. Target By including QR codes in their print advertising, Target is able to provide additional information on interactive toys and other consumer products.

18. DigiKnow We began including barcodes on our business cards over a year ago. Our cards deliver visitors to a mobile-friendly website where a vCard with our contact information can be downloaded.

20. Does the consumer have a smart phone?

22. Mobile friendly (don’t link to your desktop site)

23. Related to the ad (don’t link to your home page)

25. Step 4: Deploy and Measure Now that you’ve created a code, add it to your printed materials. Thoroughly test your code in print on multiple phones/platforms before your release it to consumers Be sure to monitor performance through web analytics, URL shortener, QR tracking software

26. What’s Next? Moving consumers from print to digital will continue to be an important part of marketing for years to come. Other technologies that can make this transition possible are SMS (text messaging) and the emerging NFC chips (Near Field Communications).

27. ‘Modding’ Your QR Code To take your QR code beyond the standard grid layout, you can modify up to 30% of the image to create a custom look for your QR Code

28. Louis Vuitton Japan Japanese agency SET developed this QR code for a project between Louis Vuitton and Takashi Murakami.

29. Macy’s This QR code was developed as part of Macy’s Backstage Pass program providing customers with tips and advice through a mobile website.

30. Audi Japan Touted as the world’s largest QR code, this 500+ foot QR code was assembled by Audi for their 100th anniversary.

31. Questions?

32. For more information, contact: Scott Chapin Analytics and Mobile Strategist DigiKnow Cleveland & Buenos Aires schapin@digiknow.com 216 325 1981 Get a QR reader at GetQR.net