The document summarizes the development of a mobile platform called inKind by a team of 5 volunteers. It discusses interviews conducted with local charities and schools. The team refined their business model canvas over 5 days, identifying schools and guidance counselors as customers, and a mobile app as the preferred channel. They propose a freemium revenue model with subscription fees for schools and paid student reports. Next steps include software development, partnerships, and customer discovery interviews.

1. Team:
Adeel Ahmad
Connor Finn
Christopher Fryer
Andrew Palacios
Kostya Simonenko
Volunteer Exchange
Mobile Platform
by:
Interviews:
● Since Last Class: 10
● Total to Date: 53

2. 38% of people can’t name a local charity*,
therefore they are not receiving as many
item donations as larger organizations
Local charities are receiving too many item
donations and are lacking volunteers to
manage their resources
*Brindle, David. “Small Charities Miss out on Donations Because Public Unaware of Them.” The Guardian, Guardian News
and Media, 13 June 2016, www.theguardian.com/voluntary-sector-network/2016/jun/13/small-charities-miss-donations-
public-unaware.

3. Business Model Canvas (Day 1):

4. Business Model Canvas (Day 2):
Learning Outcomes:
1. Local charities receive too many goods & need volunteers
2. Public New York City High Schools do not have an efficient
community service program
Impact: Value Proposition, Customer Segment
Business Model Canvas (Day 2):

5. Business Model Canvas (Day 2):
Learning Outcomes:
1. High schools would pay a subscription fee
2. Guidance Counselors want a better system to track service progress
Impact: Revenue Streams, Value Propositions
Business Model Canvas (Day 3):

6. Business Model Canvas (Day 2):
Business Model Canvas (Day 4):
Learning Outcomes:
1. High schools further refined to administration and guidance counselors
2. Mobile platform is preferred to current (paper) system
Impact: Customer Segments, Channels

7. Business Model Canvas (Day 5):

8. Channel Model (Virtual):
inKind

9. Revenue Model: inKind
Subscription
Schools pay a yearly subscription to access our platform
to get in depth metrics on their students’ volunteering
hours
Consumer
Free
Charity organizations / students can download the
application for free
Students pay $30 to get a detailed report breaking down
their volunteering hours to send to universities

10. Value Proposition Canvas :
inKind

11. Minimum Viable Product
inKind

12. Volunteer Tracking ApplicationsVolunteering Applications
Education SoftwareProductivity Management

13. Get, Keep, Grow Strategy: inKind
Acquire
Activate
Keep
Up-sell
Cross-sell
Referrals
Segment Acquire Activate Keep Up-sell Cross-sell Referrals
School
admin
• Conferences
• Email blasts
• Referrals
• Free trials • Blog on community
involvement
• School ambassadors
• Analytics
insights
• Affiliate
SaaS
• Discounts
Students • Social media • Competition
• Service req’t
• Awards and badges • Career
development
• In-app
ads
• Bonus
points

14. Market Sizing inKind
Productivity
Management Software
Market
$98bn
Time
Management Software
Market
$4.3bn
Target
~$115mm
Source: Statista, PR Newswire
Calculations:
● School subscriptions:
○ 24,000 schools x $200 x
50% share = $ 2.4mm
● Direct to Student reports
○ 4.2M college-bound
students x $30 x 25%
share = $ 30mm
● Corporate subscriptions
○ 160,000 medium-to-large
corporations x $2000 x
10% share = $ 32mm
● Bespoke CSR services and
corporate accreditation
○ 500 large corporations x
$100,000 = $ 50mm

15. Next Steps for inKind
Software Development
● App Development
● User Interface
Design
Partners and
Channels
● Earlyvangelists
Agile Development
● Interface
● Information
Customer Discovery
● Charities
● High Schools
● Universities
● Corporations (CSR)

16. Thank You!
Chris
Fryer
M.S. Mechanical
Engineering
Andrew
Palacios
B.S. Chemical
Engineering
Kostya
Simonenko
MBA
Feel free to contact us at
inKind.lean.launchpad@gmail.com
https://www.linkedin.com/in/
chrisfryer833/
https://www.linkedin.com/in/a
ndrew-palacios-91ba01126/
https://www.linkedin.com/in/k
ostya-simonenko-00989455/
Connor
Finn
M.S. Mechanical
Engineering
https://www.linkedin.com/in/conn
or-m-finn/
Adeel
Ahmad
M.S. Mechanical
Engineering
https://www.linkedin.com/in/
adeel-h-ahmad/