berkeley, berkeley class, business model, business model canvas, customer development, engineering, lean launchpad, lean startup, startup, steve blank

2. 10 Weeks
143 Interviews
2 Restarts
Event Discovery
Travel Planning
Influencer Marketing

3. A team of pro-travelers
JuanAlex Michael ChaiGaganClay

4. An online tool to automatically
schedule & book vacation activities
Week: 0 - Interviews: 0

5. 30 interviews showed millennials
want spontaneity during their trips
“I’m on vacation.
No timetables please.”

6. No problem, we’ll build and app to help
them discover what locals are doing
Week: 2 - New interviews: 30

7. Turns out millennials are already getting
insider tips organically on social media
“I can get
recommendations from my
friends on Facebook and
that’s great. I don’t need
another app”

8. Ok, so millennials are heavily influenced
by the content their friends create on
social media
Could businesses benefit
from this content?
Week: 3 - New interviews: 21

9. What if businesses could sponsor posts from
millennials like they do with celebrities?
Macro
Influencer
100k+
Followers
Nano
Influencer
1k - 10k
Followers

10. Nano-influencers have 4x
engagement rate and cost 12x less
<
$500k = 6.6m likes $500k = 80m likes

11. The rise of temporary social media
platforms has eliminated millennials’
reluctance to promote

12. Let’s build a web platform that allows
businesses to crowdsource marketing
campaigns to nano influencers
Week: 4 - New interviews: 16

13. Local businesses need
better marketing tools
“I offered 50 free beers on
Facebook, and only 15
people showed up”
Week: 5 - New interviews: 13
Freehouse

15. Our 6 nano-influencing experiments revealed
3 key drivers of growth
Immediate
Revenue
Branded yet
Organic Posts
Quality
Promotions

16. We can grow to larger & more scalable
verticals with regional/national brands
Bars & Restaurants
$756M marketing
spend
Week: 9 - New interviews: 48
Consumer Brands
$595B marketing
spend

17. $595B spent
on ads worldwide
$48B spent
on mobile ads in US
Total influencer market for
brands is big and growing
$2.3B spent
on influencers in US

18. Ad agencies that build campaigns for
brands will be our key partners in
reaching brands
“Influencer selection
remains the most difficult
part of executing a
campaign for brands”
Horizon Media
Week: 12 - New interviews: 15

19. Influencer market is fragmented,
no direct competitor in nano space
Influencer Platforms
PR
&AdAgencies
SocialM
edia
A
ds
D
eals
Sites
SocialScoring

20. In the next 3 months
Recruit nano-
influencers
50 Interviews with
agencies & brands

21. This is Day 1 of our next
chapter