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This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
	
	
	
	
Hacking	for	Defense	(H4D)		
Solving	National	Security	issues	with		
the	Lean	Launchpad	
	
Course	Assistant	Handbook	
	
MS&E	297	
Stanford	2016	Spring	Term	
Classes	meet	4:30	–	7:20	pm	Tuesday	
Building/Room	TBD	
	
	
	
	
	
	
	
	
	
	
Teaching	Team:	
Steve	Blank	sblank@kandsranch.com	
Tom	Byers	tbyers@stanford.edu	
Joe	Felter	jfelter@stanford.edu	
Pete	Newell	pnewell@ndu.edu	
	
Teaching	Assistants:	
Kim	Chang	kimberlydchang@gmail.com
Stanford MS&E 297 CA Handbook Revision 1 2015 page i of 19
	
Table	of	Contents	
Introduction	.......................................................................................................................	1	
How	to	use	this	document	.............................................................................................	1	
Pre-class	.............................................................................................................................	1	
Step	1:	Reflect,	gather	feedback,	and	strategize	............................................................	1	
Hacking	for	Defense	Schedule	....................................................................................	2	
Step	2:	Recruit	students	.................................................................................................	4	
Planning	......................................................................................................................	4	
Website	......................................................................................................................	4	
10	weeks	before	class	starts:	Creating	Interest	for	Brown	Bag	Lunches	and	Info	
Sessions	......................................................................................................................	4	
10	weeks	before	class	starts:	Brown	Bag	Lunches	.....................................................	5	
8	weeks	before	class	starts:	information	sessions	/	mixers	........................................	5	
7-8	weeks	before	class	starts:	informational	office	hours	..........................................	6	
6	weeks	before	class	starts:	Team	Interview	Process	................................................	6	
Step	3:	Coordinate	DOD/IC	Mentors	and	Recruit	Local	mentors	&	advisors	.................	7	
DOD/IC	Mentor	Role	..................................................................................................	7	
10	weeks	before	the	class	starts	................................................................................	7	
4	weeks	before	the	class	starts	..................................................................................	8	
Local		Mentor	Role	.....................................................................................................	8	
6	weeks	before	the	class	starts	..................................................................................	8	
2	weeks	before	the	class	starts	..................................................................................	8	
Local	Mentor	Selection	criteria	..................................................................................	8	
Local	Mentor	Briefing	.................................................................................................	9	
Step	4:	Other	class	logistics	............................................................................................	9	
10	weeks	before	class	starts:	LaunchPad	Central	(LPC)	setup	...................................	9	
1	week	before	class	starts:	Schedule	office	hours	for	the	semester	..........................	9	
Week	1	of	class:	Schedule	LaunchPad	Central	student	training	workshop	..............	10	
Week	1	of	Class:	Schedule	and	set	up	Customer	Discovery	workshop	....................	10	
Week	1	of	Class:	Schedule	and	set	up	How	to	Work	with	the	DOD/IC	workshop	....	10	
During	class	......................................................................................................................	11	
Before	each	weekly	class	session	.................................................................................	11
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Stanford MS&E 297 CA Handbook Revision 1 2015 page ii of 19
Communicate	with	students:	...................................................................................	11	
Preflight	classroom	logistics:	....................................................................................	11	
Collect	team	presentations	......................................................................................	11	
Check	on	student	homework	...................................................................................	11	
During	each	weekly	class	session	.................................................................................	11	
After	each	class	session	................................................................................................	12	
Team	management	–	throughout	the	semester	..........................................................	12	
Send	the	mentors/advisors	weekly	email	................................................................	13	
Post	classes	......................................................................................................................	14	
Appendix	A-	Setting	up	a	Mailing	List	...............................................................................	16
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Stanford MS&E 297 CA Handbook Revision 1 2015 page 1 of 19
Introduction	
Welcome	to	the	role	of	a	CA	for	Hacking	for	Defense	at	Stanford!	As	a	CA,	you	are	the	
backbone	of	the	class.	Your	role	is	to	ensure	that	the	course	runs	smoothly	for	the	
teaching	team,	students,	DOD/IC	mentors,	local	mentors,	and	advisors.	Your	role	(like	
this	document)	is	split	into	3	main	stages:	
	
1) Pre-class	(this	is	where	the	majority	of	your	work	will	be)	
2) During	class	
3) Post-class	
	
How to use this document
You	should	print	out	this	document,	and	use	the	table	of	contents	as	a	checklist	for	
items	to	complete	throughout	your	journey	as	a	CA.	There	are	a	lot	of	items,	and	it	is	
easy	to	miss	something.	The	best	way	to	prevent	this	is	to	use	the	Table	of	Contents	as	a	
checklist,	and	mark	each	item	as	you	complete	it.		
Pre-class		
Goal:	recruit	the	best	teams	with	the	most	talented,	entrepreneurial	students	for	our	
class.		We	typically	receive	submissions	from	25-35	teams	each	year.	We	winnow	that	
down	to	8	teams	for	the	class.	
	
Step 1: Reflect, gather feedback, and strategize
• If	you	are	the	head	CA,	recruit	others	to	join	you	
o Ideally,	your	other	CAs	are	from	different	departments	and	schools	across	
campus	so	that	our	marketing	efforts	are	more	expansive.	
o Students	who	have	taken	the	class	before	have	an	advantage	in	knowing	
what	to	expect	as	a	CA	
• Review	the	class	schedule	summary	below	
• Read:	
o Hacking	for	Defense	Educators	Guide	
o Read	this	handbook	thoroughly		
o Read	and	understand	the	detailed	class	syllabus	
• Set	up	the	faculty	shared	folder	on	Google	docs	
o Copy	the	last	years.	See	here:	
o https://drive.google.com/drive/folders/0B277neKGutC9fkJVems2VUNGWno
2RG9pSFp6ZzZmT25kTnpfRTZsVjV5NzdwSXhuZ1padDA?ths=true	
• View:	the	class	lectures	on	Udacity	
o https://www.udacity.com/course/how-to-build-a-startup--ep245	
• talk	to	past	Lean	LaunchPad	CA’s	
• Get	feedback	from	students	of	past	years		
o Organize	an	informal	coffee/lunch.
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Stanford MS&E 297 CA Handbook Revision 1 2015 page 2 of 19
o Ask	students:	how	they	learned	about	the	class,	what	the	biggest	challenges	
were	in	applying	for	the	class,	how	we	could	have	better	marketed	the	class,	
what	the	pros/cons	of	the	class	were	and	how	we	can	best	redesign	class	
time,	what	they	felt	regarding	engagement	with	mentors/advisors,	and	
interaction	with	the	teaching	team	and	other	students.	
• Gather	feedback	from	the	teaching	team	(and	if	possible	mentors)		
o The	teaching	team	often	writes	up	a	“Lessons	Learned	Document”	as	a	class	
post	mortem.		Ask	if	one	exists	
• Create	an	action	plan	based	on	all	feedback	gathered	–	things	to	change	&	things	to	
keep	the	same.	Use	this	to	plan	the	course	ahead.	
	
Hacking for Defense Schedule
	
Week	 Lecture	 Topic	
10	weeks	prior	 Brown-bag	lunch	
#1		
Innovation	at	speed	on	tough,	big	national	security	
problems.	Why	and	how.	
9	weeks	prior	 Brown-bag	lunch	
#2	
Innovation	at	speed	on	tough,	big	national	security	
problems.	Why	and	how	
8	weeks	prior	 Info	session/Mixer		 Course	Q/A,	students	form	teams	
7	weeks	prior	 Info	session/Mixer		 Course	Q/A,	students	form	teams	
6	weeks	prior	 Interview	 Interview	top	24	teams	–	down-select	to	8		
5	weeks	prior	 Admit	teams	 Offer	8	teams	slots,	wait-list	2	teams	
5	weeks	prior	 Begin	MVP	
development	
Teams	start	working	on	problem	solutions.	Present	1st
	
in	MVP	day	1	of	class	
N	days	prior	 Workshop	1	 Intro	to	working	with	the	DOD/IC		
Week	1		 Lecture	1	 Intro,	Mission	Model,	Customer	Development	
Week	1	 Workshop	2	 Customer	Discovery	practice	for	DOD/IC	
Week	2	 Lecture	2		 Value	Proposition	
Week	3	 Lecture	3		 Customer	Segments	
Week	4	 Lecture	4		 Deployment	
Week	4	 Workshop	3	 Requirements/	Acquisition		
Week	5	 Lecture	5		 Getting	Buy-In	/	Creating	an	Insurgency	
Week	6	 Lecture	6		 Mission	Value	
Week	7	 Lecture	7		 Activities/Resources		
Week	8	 Lecture	8		 Partners	and	Costs	
Week	8	 Workshop	3	 Presentation	Skills	Training	
Week	9	 Lessons	Learned	 Lessons	Learned	Presentations
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Stanford MS&E 297 CA Handbook Revision 1 2015 page 3 of 19
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Stanford MS&E 297 CA Handbook Revision 1 2015 page 4 of 19
Step 2: Recruit students
Planning
• Scan	the	Stanford	calendar	and	set	up	dates	for	the	following	deadlines:	
o A	minimum	of:	
§ 2	Brown	Bag	lunches		
§ 2	Information	Sessions	/	mixers	(see	below	for	more	details)	
§ Instructor	Information	Office	Hours		
o Team	applications	submission	date	
o Team	final	interviews	date	
• Create	a	“MS&E	297	Launchpad-staff”	email	list	with	this	years	CAs	and	instructors.	
This	allows	easy	communication	amongst	the	teaching	team.	It	also	allows	anyone	to	
contact	all	the	CAs	easily,	and	allows	all	CAs	to	stay	up	to	date	on	communication	
simultaneously.		(See	Appendix	A	for	how	to	set	up	a	mailing	list	at	Stanford)	
	
Website
• Create	a	class	website	with	all	relevant	details,	including:	
o Course	and	teaching	team	overview	
o Application	process	&	important	dates	
o Team	application	for	
o Spreadsheet	shared	publicly	to	assist	with	team	formation.	Students	can	add	
to	this	spreadsheet	to	look	for	other	members	with	specific	skills/interests	to	
join	their	team	
o DOD/IC	Problem	Spreadsheet	shared	publicly	to	assist	with	idea	formation.	
Teams	select	and	sign	up	for	one	of	these	ideas.	Multiple	teams	can	choose	
the	same	idea.	
• Current	website	is	built	using	Weebly	
10 weeks before class starts: Creating Interest for Brown Bag Lunches
and Info Sessions
• Create	your	marketing	materials	(poster,	email,	etc)	a	week	before	the	first	Brown	
Bag	Lunch	and	info	sessions.	The	materials	should	introduce	the	class,	teaching	
team,	and	all	necessary	details	for	both	the	brown	bag	lunches	and	the	information	
session,	office	hours,	&	link	to	website.	Engage	the	entire	teaching	team	for	history	
of	previous	marketing	materials	and	feedback.	
• Create	an	organized	spreadsheet	to	track	all	groups/lists	that	you	market	the	class	
out	to,	like	this	one	:	
https://docs.google.com/a/stanford.edu/spreadsheets/d/1jbXGy75vfKzLsy43Kw2-
lZ3hXHD0kps30tRL-xtuX1g/edit#gid=0	
• 	Have	all	TAs	update	this	document	periodically.	If	any	groups	are	missing,	reach	out	
to	them.	Target	other	entrepreneurship	clubs	&	groups,	including	but	not	limited	to:	
o All	of	MS&E:		
§ Lori	Cottle	lcottle@stanford.edu
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Stanford MS&E 297 CA Handbook Revision 1 2015 page 5 of 19
o All	of	CISAC	
§ ??	
o All	of	CS:		
§ Meredith	Hutchin	mhutchin@stanford.edu	
o All	of	CEE	
§ Jill	Filice	jill.filice@stanford.edu	
o PhDs	in	any	engineering	field.		
§ Ken	Hsu:	kyhsu@stanford.edu	
§ Cindy	Ng:	cindy.ng@stanford.edu	
§ phdcs@cs.stanford.edu	
o Business	Association	for	Stanford	Entrepreneurial	Students	(BASES)	
o Alpha	Kappa	Psi	Business	Fraternity	(AKPsi)	
o Graduate	School	of	Business	(GSB)	
§ Reach	out	to	the	entrepreneurship	club	and	high	tech	club	at	the	GSB,	
ask	them	to	blast	out	the	marketing	email	to	their	respective	mailing	
lists,	as	well	as	on	“Blast”	to	reach	all	GSB	students	
§ Ask	a	GSB	student	to	post	it	on	the	GSB	Facebook	Group	(ideally	for	
both	MBA1s	&	MBA2s)	
o Entrepreneurship	Club	
o Venture	Capital	Club	
o All	GSB	students	
o Stanford	Medical	School	
o Stanford	Law	School	
o Stanford	Education	School	
o Other	entrepreneurship	classes/programs	such	as:	Stanford	Venture	Studio,	
Startup	Garage,	MS&E	273	
• Be	sure	to	target	these	mailing	lists/groups	in	advance,	as	well	as	send	out	a	
reminder	the	day	of	the	event	to	maximize	attendance	
10 weeks before class starts: Brown Bag Lunches
• Schedule	instructors	for	two	brown	bag	lunches	
o Informal	conversations	about	Innovation	at	speed	on	tough,	big	national	
security	problems.	Why	and	how	
• Organize	food	&	drinks	for	all	attendees	
8 weeks before class starts: information sessions / mixers
• Organize	2	info	sessions.	Each	should	last	2	hours	(ideally	in	the	early	evening),	and	
they	should	be	held	on	different	days	of	the	week.	
o Host	one	at	the	GSB	and	the	other	in	Y2E2.	
• Insure	the	rooms	have	AV	Support	
• Create	an	agenda	for	the	information	session.	Agenda	should	include:	
o Introduction	to	class		
o Introduction	to	teaching	team	
o Overview	of	class
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o Alumni	Panel	–	invite	students	from	past	Lean	LaunchPad	classes	to	talk	about	
their	experiences	(as	early	as	you	can,	preferably	2-3	weeks	before	the	info	
session.)	
o Overview	of	the	DOD/IC	Problems	
o Overview	of	the	application	process	
§ Show	google	doc	to	assist	with	team	formation	process	
§ Show	google	doc	to	to	assist	with	DOD/IC	problem	selection		
o Team	matchmaking		
o First,	have	the	DOD/IC	folks	who	are	Skyping	in	give	3	minute	summaries	of:	
§ Their	problems	
§ Why	is	it	important	to	solve	
§ Resources	they	will	provide	to	the	team	(customer	access,	
technology,	etc.)	
o go	around	the	room	and	have	each	student	introduce	him/herself	by	pitching	
background	+	interests	+	idea	+	team	member	skills/expertise	needed	
o Second,	have	students	freely	mix!	
o A	slide	deck	exists	in	the	Dropbox	folder	that	can	be	modified	for	these	events.	
• Organize	food	&	drinks	for	all	attendees	of	information	session.	Last	year,	we	had	
around	60-70	students	at	each	information	session.	Book	rooms	accordingly.		
• Send	the	schedule	to	the	teaching	team	with	details	on	location	and	time	of	the	info	
session	as	a	reminder	the	night	before	to	the	teaching	team	
7-8 weeks before class starts: informational office hours
• Before	team	applications	are	due,	organize	office	hours	for	students	to	meet	with	
the	teaching	team	to	bounce	ideas	off	of	them.	This	past	year,	we	organized	3	full	
afternoons	of	office	hours.	Each	instructor	runs	individual	office	hours.		
• Book	rooms	for	office	hours	accordingly.	Plan	for	a	max	of	8	people	per	office	hour	
session.	
• Schedule	sessions	to	be	10	minutes	long,	5	minutes	apart.	Create	a	spreadsheet	to	
share	publicly	on	the	website,	to	have	students	sign	up	for	an	office	hour	slot.		
• Send	the	schedule	to	the	teaching	team	with	details	on	location	and	time	of	the	
office	hours	as	a	reminder	the	night	before	to	the	teaching	team		
• Send	students	a	reminder	e-mail	about	their	appointment	with	the	teaching	team	
(including	specific	time	and	location)	the	day	before	
6 weeks before class starts: Team Interview Process
• Downselect	to	the	top	24	teams.	Schedule	them	for	15-minute	interviews.	In	the	
interviews	the	teams:	
o briefly	describe	their	idea	
o each	describe	who	they	are	
o teaching	team	asks	questions	
• Create	a	shared	evaluation	spreadsheet	for	the	teaching	team.	Check	your	
document	list	or	dropbox	for	the	old	template	
o Ask	instructors	how	they	want	the	evaluations	scored.
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o In	the	past	we’ve	used:	
§ Team	commitment	to	the	class	(only	startup	being	worked	on)	
§ The	idea’s	scalability	and	market	opportunity	
o Because	it’s	hard	to	remember	25+	teams	we	would	stack	rank	the	teams	
after	every	6	interviews	
o Then	we	would	select	the	top	two	or	three	teams	from	each	group	
• Provide	the	teaching	team	with	a	schedule	of	teams	being	interviewed	and	their	
applications.	
• Create	a	single	PDF	with	all	every	teams	application	(team	summary,	canvas,	
competition)	and	distribute	it	to	all	teaching	team	members	
• Remind	all	teams	that	the	entire	teams	need	to	attend	the	interview	(Skype	is	OK	
if	they’re	out	of	town.)	
• Ensure	all	team	members	make	their	schedule	times	by	providing	clear	
instructions	to	find	the	rooms	and	personal	phone	number	in	a	reminder	email	
• Provide	food	and	drinks	to	the	teaching	team.	A	short	restroom	break	and	
stretch	between	the	interviews	session	is	required	
	
Step 3: Coordinate DOD/IC Mentors and Recruit Local
mentors & advisors
Each	team	will	be	assigned	two	mentors:	
• a	DOD/IC	community	mentor	as	described	above,	who	owns	the	proposed	problem.		
• an	additional	mentor	from	the	local	community	that	understands	the	problem	and	
customer	
DOD/IC Mentor Role
The	teaching	team	has	found	DOD/IC	Mentors	from	the	sponsoring	organizations.	These	
mentors	have	committed	to:	
• Provide	student	access	to	their	Concept	developers,	Requirement	writers,	Buyers	
(Acquisition	PM's)	and	Users	(the	tactical	folks)		
• Pitch	their	topic	(via	Skype	is	ok)	for	3-minutes	at	the	two	student	info	sessions	
• Participate	in	the	team	interview	process	
• Attend	a	1-hour	mentor	onboarding	and	orientation	session	(via	Skype	or	in-person.)		
• Provide	mentoring	and	customer	access:		
o Mentor	the	teams	via	Skype	at	least	1	hour/week	
o Brief	teams	after	they’ve	been	accepted	to	the	class	and	help	them	talk	to	their	
first	10	customers	before	class	starts	
o Provide	access	to	100	users/stakeholders	for	interviews	
o Watch	the	online	video	and	become	familiar	with	the	Lean	Startup	methodology		
	
10 weeks before the class starts:	Introduce	yourself	to	the	DOD/IC	Mentors		
• Send	an	email	to	the	mentors	introducing	yourself	and	the	teaching	team	
o (During	the	class	you	will	be	sending	them	weekly	class	updates	and	getting	
weekly	updates	from	them)
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• Send	the	DOD/IC	mentor	guide	to	the	mentor	
• Create	a	spreadsheet	to	keep	track	of	the	DOD/IC	Mentors	(name,	email,	phone,	
team	assigned,	problem	set,	etc.)		
	
4 weeks before the class starts		
• Set	up	DOD/IC	mentors	up	on	LaunchPad	Central	
o Have	them	watch	the	short	mentor	tutorial	here:	
https://www.youtube.com/watch?v=26Y8ZkF1Wk0	
	
Local Mentor Role
The	local	mentor	supplements	and	complements	the	DOD/IC	mentor.	Optimally	they	
add	additional	perspective	about	the	overall	business	model,	potential	dual-use	of	the	
product/service,	potential	commercial	off-the-shelf	solutions	to	the	problem,	additional	
contacts	in	other	branches	of	the	DOD/IC	community	for	customer	discovery	
6 weeks before the class starts:	recruit	local	mentors	and	advisors	
	
• After	the	teams	are	selected	teaching	team	and	CA’s	recruit	local	mentors	and	
advisors.		
o one	local	mentor	per	team.	8	mentors	for	the	8	teams	
• Send	an	email	to	the	local	mentors	introducing	yourself	and	the	teaching	team	
o provide	background	on	each	of	the	teams	accepted	to	class.		
o Add	names	of	team	members,	mission	of	team,	industry/sector	of	
mission,	emails	of	team	members,	etc.	Send	this	information	to	all	
mentors	of	the	class,	and	have	them	privately	provide	you	their	
preferences	on	which	teams	to	mentor.		
o 	(During	the	class	you	will	be	sending	them	weekly	class	updates	and	
getting	weekly	updates	from	them)	
• Send	the	Local	mentor	guide	to	the	mentor	
• Send	the	Syllabus	to	the	mentor	
• Update	the	DOD/IC	mentor	spreadsheet	to	keep	track	of	those	interested	to	be	a	
mentor	or	advisor.		
	
2 weeks before the class starts		
• Set	up	local	mentors	up	on	LaunchPad	Central	(LPC)	
o Have	them	watch	the	short	mentor	tutorial	here:	
https://www.youtube.com/watch?v=26Y8ZkF1Wk0	
• Get	Parking	passes	for	mentors	from	xxx	office.	
	
Local Mentor Selection criteria
• First	choice:	Mentors	who	are	excited	about	contributing,	can	unequivocally	devote	
an	hour	a	week	to	the	team,	and	get	or	will	invest	the	time	in	learning	the	process.
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• Second	choice:	Relevant	DOD/IC	domain	experience	
• Close	Second	choice:	Relevant	domain	experience	or	entrepreneurial	experience	
who	get	Lean	and	are	relentless	at	Customer	Discovery	
• Last	choice:	Mentors	who	feel	like	they	were	doing	you	a	favor.	
Local Mentor Briefing
• Book	a	room	for	the	mentor	briefing	(to	orient	new	mentors	about	their	role),	an	
hour	before	the	first	day	of	class.	Location	should	be	near	the	location	of	the	class.	
• Ask	a	representative	of	LaunchPad	Central	to	lead	the	workshop	and	help	
mentors/advisors	become	familiar	with	the	workflows	on	the	LPC	platform.	
	
Step 4: Other class logistics
10 weeks before class starts: LaunchPad Central (LPC) setup
• Contact	LaunchPad	Central	to	sign	up	faculty,	mentors,	advisors	and	students	
o You	need	to	watch	the	LPC	CA/TA	training	video	
https://www.youtube.com/watch?v=g-bB1QQmq_E	
• Updated	syllabus	
o Ask	lead	instructor	to	update	the	syllabus	with	changes	for	this	year’s	class.		
o Check	to	see	that	dates	are	correct	
o Poll	instructors	on	any	dates	they	will	miss	the	class	
	
1 week before class starts: Schedule office hours for the semester
The	teaching	team	has	mandatory	office	hours	for	teams	every	week	(except	the	first	
and	last	weeks)	to	provide	course	corrections	and	uncover	the	inevitable	team	dynamics	
issues.		
• Book	office	hours	rooms	through	??.		
• Use	the	google	doc	template	(found	in	the	template	repository)	or	this	url:	
o https://docs.google.com/spreadsheets/d/1kk-
F9MI6wte5tMAw3yPS0OC32_AW5nlBSDx5pgVv4hs/edit#gid=0	
• You	assign	the	teams	to	their	time	slots	and	instructors	for	the	entire	semester.	
Ensure	that:	
o Teams	do	not	see	the	same	instructor	on	consecutive	weeks	
o Teams	see	all	of	the	instructors	throughout	the	10	weeks	
• Remember	that	remote	office	hours	can	be	extremely	effective	for	teams,	
mentors,	and	faculty.	Lots	of	mentors	prefer	weekend	times	for	their	mentor-
team	meetings,	and	in	some	cases	this	alternative	may	be	worth	considering	for	
faculty-team	meetings	as	well.	This	is	especially	true	toward	the	end	of	the	class,	
when	there	is	a	mad	scramble	to	pull	it	all	together	for	the	final	presentations	
and	videos.
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 10 of 19
Week 1 of class: Schedule LaunchPad Central student training
workshop
Timeline:	either	before	or	immediately	after	Class	1	
	
Description	/	contents:	
• Mandatory	hands-on	team	training	by	the	CA	on	key	features.		
• Creating	team	profiles	and	opportunity	descriptions/assessments,	including	
preliminary	market	type	and	market	size	assumptions.		
• Creating/updating	discovery	narrative	posts.		
• Creating/updating	preliminary	business	model	canvas.		
• Posting	their	initial	customer	segment	and	value	propositions	first,	which	allow	
teams	to	“color-code”	linkages.		
• Learning	how	to	post	audio	recordings,	videos,	pictures	in	interviews,	and	
relevant	.xls	and	.doc	files.		
• Exporting	Learning	how	to	export	slides,	canvas	elements,	scorecards,	and	
contacts.		
• Making	Learning	how	to	make	an	“Ask”	of	mentors,	faculty,	CA,	or	other	teams.		
• Turning	on	automatic	notifications	
• Have	the	teams	watch	the	following	LPC	tutorials	
• Team	Welcome	Video:	https://www.youtube.com/watch?v=_m1hwK2-Ajs	
• Team	Tutorial	videos	
https://www.youtube.com/playlist?feature=edit_ok&list=PLamwGWYhWKtwg_
Mq6DxZRPUOjOSk_0bEJ	
Week 1 of Class: Schedule and set up Customer Discovery workshop
For	student	teams	that	have	no	experience	talking	to	customers	(undergrads,	engineers,	
etc.)	we’ve	found	it	helpful	to	offer	a	two-to-three	hour	workshop	in	the	first	week	of	
class	on	the	basics	of	Customer	Discovery.	Typically	hosted	by	steve	blank	(ask	him	
about	his	schedule,	as	it	fills	up	very	quickly)		
	
Week 1 of Class: Schedule and set up How to Work with the DOD/IC
workshop
For	student	teams	that	have	no	experience	working	with	the	DOD/IC	Community	we’ve	
found	it	helpful	to	offer	a	two-to-three	hour	workshop	in	the	first	week	of	class	on	the	
basics	of	Customer	Discovery.	Typically	hosted	by	Joe	Felter	and	Pete	Newell	(ask	them	
about	their	schedule)
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 11 of 19
During	class	
Your	workload	going	forward	will	be	much	easier	than	before.	The	first	few	weeks	of	
class	may	will	be	busier,	but	as	long	as	you	stay	on	top	of	week-to-week	logistics,	the	
class	will	operate	very	smoothly	
Before each weekly class session
Communicate with students:
• Check	the	e-mail	template	repository	and	use	the	weekly	e-mail	template	
• Topic	to	be	addressed	for	class	
• Presentation	assignment	
o Reminder	of	what	needs	to	be	on	their	cover	slides	(team	summary,	
number	of	interviews	this	week,	total	number	of	interviews,	number	of	
mentor	interactions,	total	number	of	mentor	interactions.)	
• Ask	how	they	are	progressing	on	their	MVP’s	
• When	presentations	should	be	uploaded	to	Dropbox	
• Team	presentation	order	
• Allotted	time	for	presentation	
• Location	of	presentation	
Preflight classroom logistics:
• Ensure	that	projectors,	screens,	wifi,	break	rooms,	presentation	laptop	(can	
borrow	from	AV	Services	at	Haas),	etc.	are	in	place	and	are	in	working	order	
Collect team presentations
• Email	teams	the	presentation	order		
• Collect	student	weekly	team	presentations	before	class	beforehand	-	so	no	
individual	computer	setup	is	necessary.		
• Deadline	has	ranged	from	15	minutes	before	the	beginning	of	class	to	3pm	on	
the	day	of	the	presentation.	You	set	the	deadline.	
• Load	all	presentations	onto	a	single	presentation	computer.		
Check on student homework
• Using	LaunchPad	Central	ensure	that	each	student	has	watched	the	videos	for	
homework.	Email	them	and	put	them	on	notice	if	not.		Inform	instructors	if	it	
continues	past	one	week.	Presentations	cannot	be	modified	after	the	deadline.	
	
During each weekly class session
• Manage	the	order	of	presentations	and	keep	the	teams	on	their	allotted	
presentation	time	(8	minutes	of	presentation,	2	minutes	of	Q&A	-	if	an	instructor	
jumps	in	during	their	presentation	with	a	comment/question,	pause	their	
presentation	clock)	
• Keep	the	clock	on	team	presentation	time	–	announce	2	minutes	&	1	minute	to	go
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 12 of 19
• Capture	the	verbal	teaching	team	critiques	(“Teaching	Moments”)	in	a	separate	
Google	Doc	–	this	should	be	shared	with	all	the	teams.	
• Remind	teams	that	they	need	to	be	providing	the	teams	presenting	with	their	
critiques	on	LaunchPad	Central	(this	is	part	of	their	grade,	and	you	will	be	using	it	
when	you	total	up	their	grades.)	
	
After each class session
• Update	grading	syllabus	
• Send	out	briefing	email	to	mentors	and	advisors.		
• Send	out	debrief	email	to	students	with	recap	of	what	is	due	for	coming	week	
(videos	/	reading),	lecture	slides,	and	any	logistical	reminders.		
• Follow	up	with	students	who	are	behind	on	video	progress	that	they	need	to	catch	
up	by	next	week	
	
Team management – throughout the semester
During	the	semester	each	team	needs	one	CA	to	monitor	each	team’s	progress	and	
facilitate	them	solving	any	issues.	These	include	team	member	discord,	team	member	
slacking	off,	and	mentor	unavailability.	CA’s	should	just	divvy	up	the	teams	after	or	
around	class	1.	
	
A	team’s	CA	should	spend	about	10-20	minutes	a	week	by	talking	to	or	meeting	up	with	
the	team	or	partial	teams	to	make	sure	that	they	are	getting	the	most	out	of	the	class.	
They	should	bring	any	issues	forward	to	the	teaching	team	or	directly	to	the	mentors	for	
the	various	issues.	
	
Things	you	should	be	asking:	
• Customer	discovery	progress	–	how	are	they	doing?	Do	they	need	help	with	
contacts?	Are	they	all	participating?	Are	they	just	talking	to	Stanford	students	or	
really	getting	out	of	the	building?		
• Minimal	Viable	Product	(MVP)	progress	–	teams	need	to	do	discovery	+	build	an	
MVP.		Are	they	doing	both?	With	enough	progress?		
• Team	dynamics	–	are	their	individuals	not	pulling	their	weight?	Team	conflicts?	How	
do	they	make	decisions?		Note	if	the	MBA’s	are	dominating	the	teams.		
• Mentor	Interaction-	are	they	talking	to	their	mentors	at	least	once	a	week?		Is	the	
mentor	helpful?		Any	issues?		
	
Safety/Culture	
• Immediately	alert	the	instructors	to	any	student	reports	of	abuse	or	harassment		
• Let	instructors	know	about	team	issues	–	business	or	interpersonal		
	
Mentor	management	–	throughout	the	semester
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 13 of 19
Coordinate	with	teaching	team	to	manage	the	weekly	mentor	email.	Include	a	weekly	
slide	deck	of	what	they	can	expect	in	the	week	ahead,	gleaned	from	this	Educator’s	
Guide.		The	basic	outlines	for	these	decks	are	available	from	LaunchPad	Central.		Copies	
are	also	stored	in	Dropbox	folder.		
Send the mentors/advisors weekly email
After	each	class,	CA’s	send	mentors	a	weekly	email	summarizing	what	their	teams	
should	be	doing.	The	emails	are	accompanied	by	a	short	set	of	already-made	
PowerPoint	slides	summarizing	the	weeks	learning	for	the	class.		(The	weekly	mentor	
update	slides	can	be	found	at	http://www.slideshare.net/sblank/tagged/syllabus)	
	
Personalize	the	email	by	including	1-2	sentences	for	each	team	around	key	learnings	or	
feedback	that	teaching	team	provided	about	each	team	so	that	mentors	can	stay	“in	
sync”	if	they	were	not	able	to	attend	class.	
	
Below	is	an	example	of	a	CA	email	that	would	be	sent	out	right	after	class	2:	
	
Hi	Mentors,	
	
Welcome	to	the	kick-off	of	the	Lean	Launchpad!	We	hope	you've	all	had	a	chance	to	meet	your	teams	and	
are	looking	forward	to	a	fantastic	quarter.	
	
This	week	the	teams	are	doing	discovery	on	Value	Proposition.	Please	watch	the	on-line	lectures		
Lesson	2:	Value	Proposition	and	Lesson	3:	Customer	Segments	(in	preparation	for	next	week).		
	
Your	role	this	week	is	to	offer	them	a	critique	on	LaunchPad	Central	and	find	a	time	to	chat	in	person	or	
via	Skype	to	offer	them	your	advice/counsel	and	wisdom.	
	
I've	attached	two	documents	to	this	email:	
1)	A	cheat-sheet	of	the	responsibilities/best	practices	for	mentors.	
	
2)	A	short	deck	(6	slides)	that	summarizes	teaching	objectives	and	common	student	errors.	As	a	reminder,	
teams	need	to	be	focusing	on	the	right	half	of	the	canvas	focusing	on	understanding	their	value	
proposition,	whether	they	have	a	multi-sided	market,	the	archetypes	of	each	of	the	segments	and	
whether	they	have	product-market	fit.		
	
All	of	these	Mentor	Update	slides	will	be	posted	on	LaunchPad	Central	in	the	Resource	Hub	section.	
Please	let	me	know	if	you	have	any	questions.	
	
Thanks	for	all	your	help,	
	
Stephanie	
	
• The	mentors	are	your	“deputies”	and	keeping	them	up	to	speed	is	your	best	defense	
against	excessive	train	wrecks.	To	do	that,	the	mentors	have	to	keep	up	(ideally	
ahead)	in	the	readings	and	the	Course	video	lectures	as	well.		Repeat	for	all	classes.
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 14 of 19
	
Post	classes	
• CA’s	are	responsible	for	putting	together	the	final	grading	sheet	for	the	instructors.	
• Goal	is	to	normalize	to	a	class	average	of	3.45	
• After	the	final	class	session,	send	the	email	below	to	all	students.	Put	the	responses	
in	the	grading	spreadsheet	
	
Hacking	for	DefenseClass	-	One	last	assignment:	
	
As	part	of	your	grade	you	get	to	confidentially	rank	yourself	and	your	team	members	on	how	you	all	
contributed	to	your	team	this	semester.	
	
Starting	with	1,000	shares,	how	would	you	allocate	those	shares	among	all	team	members	(including	
yourself)?	
	
For	example,	in	a	4-person	team	where	you	felt	everyone	contributed	equally	you	would	allocate	250	
shares	to	yourself	and	your	other	three	team	members.	If	you	feel	otherwise,	allocate	the	shares	by	your	
view	of	each	team	members	contribution.	
	
Thanks,	
	
Teaching	Team	
	
Final	Individual	Student	Grades	are	a	sum	of:	
Peer	Comments	(5	possible	points)	
• track	these	starting	in	week	1	in	LPC	-		allocate	1-5	points	accordingly.	
Videos	Viewed	(5	possible	points)	
• track	this	starting	in	week	1	in	LPC	-		allocate	1-5	points	accordingly.	
Attendance	(5	possible	points):			
• Track	unexcused	absences	starting	in	week	1	-	allocate	1-5	points	accordingly.	
Canvas	(10	possible	points)	
• All	teams	get	20	points	for	weekly	updates	to	canvas	unless	there’s	a	meltdown	
Narrative	Quality	(20	possible	points)	
• Use	total	interviews	and	mentor	engagements.		Multiply	mentor	engagements	as	5	
times	a	customer	interview.		Then	allocate	points	up	to	20	accordingly.	
Weekly	Presentations	(25	possible	points)	
• Look	at	weeks	1-9	teaching	team	scores.		Take	the	average	and	improvement	
(average	of	weeks	6-9	minus	average	of	weeks	1-3).		Add	overall	average	and	
improvement.		Allocate	25	points	accordingly	based	on	the	team	score.	
Final	Presentation	(30	possible	points):		Take	the	teaching	team	scores	from	LPC	(on	10	
points	scale)	and	multiply	by	3.	
Total	Score:		Sum	out	individual	and	team	scores,	out	of	100	total	points.	
Peer	Grading	Multiplier:			
Take	peer	grades	for	all	team	members.		(Normalize	to	4	for	a	4-member	team,	
normalize	to	5	for	a	5-member	team).
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 15 of 19
Take	the	average	of	the	normalized	scores	for	each	team	member.		The	multiplier	is	this	
normalized	average	divided	by	25	for	a	4-member	team,	divided	by	20	for	a	5-member	
team.	
	
Those	who	had	outsized	contributions	were	rewarded	by	a	multiplier	effect;	and	free	
riders	had	their	points	cut	down	substantially.	
	
Final	adjusted	Grade:		Take	their	total	score	and	multiply	it	by	their	peer	grading	
multiplier.	eBased	on	this	multiplied	score,	assign	letter	grades	to	average	out	class	GPA	
at	3.45
This	work	is	licensed	under	a	Creative	Commons	Attribution-Non	Commercial	4.0	International	License	
Stanford MS&E 297 CA Handbook Revision 1 2015 page 16 of 19
Appendix A- Setting up a Mailing List
	
• Edit	the	existing	“Launchpad-staff”	email	list	with	this	years	TA	and	instructors.	This	
allows	easy	communication	amongst	the	teaching	team.	It	also	allows	anyone	to	
contact	all	TAs	easily,	and	allows	all	TAs	to	stay	up	to	date	on	communication	
simultaneously.		
o To	edit	the	mailing	list,	please	e-mail	the	previous	year’s	LLP	TA	asking	them	
to	add	you	to	the	mailing	list	(launchpad-staff@lists.stanford.edu)	and	
appointing	you	a	List	Administrator.	Remind	them	that	they	can	do	so	on	the	
Stanford	mailing	list	website:	www.mailman.stanford.edu		
o Once	added	to	the	list,	log	in	on	the	mailing	list	website	to	add/edit	members	
subscribed	to	this	list.	Begin	by	clicking	the	“Manage	the	Lists	You	Own”	link	
and	logging	in	using	your	SUID	
o After	clicking	into	the	“Basic	Options”	link	for	the	“launchpad-staff”	mailing	
list,	you	will	be	greeted	by	the	following	screen:	
	
Use	the	top	textbox	to	add	members	and	the	bottom	textbox	to	bulk-remove	
members	(e-mail	addresses	separated	by	commas).		
	
Note:	this	mailing	list	is	to	be	used	for	class	members	to	communicate	with	
the	TA	team.	Please	do	not	add	anyone	to	this	list	apart	from	the	TA	team	for	
that	year	(and	the	professors,	if	they	wish).

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Course Assistant handbook Hacking for Defense rev 1

  • 2. Stanford MS&E 297 CA Handbook Revision 1 2015 page i of 19 Table of Contents Introduction ....................................................................................................................... 1 How to use this document ............................................................................................. 1 Pre-class ............................................................................................................................. 1 Step 1: Reflect, gather feedback, and strategize ............................................................ 1 Hacking for Defense Schedule .................................................................................... 2 Step 2: Recruit students ................................................................................................. 4 Planning ...................................................................................................................... 4 Website ...................................................................................................................... 4 10 weeks before class starts: Creating Interest for Brown Bag Lunches and Info Sessions ...................................................................................................................... 4 10 weeks before class starts: Brown Bag Lunches ..................................................... 5 8 weeks before class starts: information sessions / mixers ........................................ 5 7-8 weeks before class starts: informational office hours .......................................... 6 6 weeks before class starts: Team Interview Process ................................................ 6 Step 3: Coordinate DOD/IC Mentors and Recruit Local mentors & advisors ................. 7 DOD/IC Mentor Role .................................................................................................. 7 10 weeks before the class starts ................................................................................ 7 4 weeks before the class starts .................................................................................. 8 Local Mentor Role ..................................................................................................... 8 6 weeks before the class starts .................................................................................. 8 2 weeks before the class starts .................................................................................. 8 Local Mentor Selection criteria .................................................................................. 8 Local Mentor Briefing ................................................................................................. 9 Step 4: Other class logistics ............................................................................................ 9 10 weeks before class starts: LaunchPad Central (LPC) setup ................................... 9 1 week before class starts: Schedule office hours for the semester .......................... 9 Week 1 of class: Schedule LaunchPad Central student training workshop .............. 10 Week 1 of Class: Schedule and set up Customer Discovery workshop .................... 10 Week 1 of Class: Schedule and set up How to Work with the DOD/IC workshop .... 10 During class ...................................................................................................................... 11 Before each weekly class session ................................................................................. 11
  • 3. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page ii of 19 Communicate with students: ................................................................................... 11 Preflight classroom logistics: .................................................................................... 11 Collect team presentations ...................................................................................... 11 Check on student homework ................................................................................... 11 During each weekly class session ................................................................................. 11 After each class session ................................................................................................ 12 Team management – throughout the semester .......................................................... 12 Send the mentors/advisors weekly email ................................................................ 13 Post classes ...................................................................................................................... 14 Appendix A- Setting up a Mailing List ............................................................................... 16
  • 4. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 1 of 19 Introduction Welcome to the role of a CA for Hacking for Defense at Stanford! As a CA, you are the backbone of the class. Your role is to ensure that the course runs smoothly for the teaching team, students, DOD/IC mentors, local mentors, and advisors. Your role (like this document) is split into 3 main stages: 1) Pre-class (this is where the majority of your work will be) 2) During class 3) Post-class How to use this document You should print out this document, and use the table of contents as a checklist for items to complete throughout your journey as a CA. There are a lot of items, and it is easy to miss something. The best way to prevent this is to use the Table of Contents as a checklist, and mark each item as you complete it. Pre-class Goal: recruit the best teams with the most talented, entrepreneurial students for our class. We typically receive submissions from 25-35 teams each year. We winnow that down to 8 teams for the class. Step 1: Reflect, gather feedback, and strategize • If you are the head CA, recruit others to join you o Ideally, your other CAs are from different departments and schools across campus so that our marketing efforts are more expansive. o Students who have taken the class before have an advantage in knowing what to expect as a CA • Review the class schedule summary below • Read: o Hacking for Defense Educators Guide o Read this handbook thoroughly o Read and understand the detailed class syllabus • Set up the faculty shared folder on Google docs o Copy the last years. See here: o https://drive.google.com/drive/folders/0B277neKGutC9fkJVems2VUNGWno 2RG9pSFp6ZzZmT25kTnpfRTZsVjV5NzdwSXhuZ1padDA?ths=true • View: the class lectures on Udacity o https://www.udacity.com/course/how-to-build-a-startup--ep245 • talk to past Lean LaunchPad CA’s • Get feedback from students of past years o Organize an informal coffee/lunch.
  • 5. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 2 of 19 o Ask students: how they learned about the class, what the biggest challenges were in applying for the class, how we could have better marketed the class, what the pros/cons of the class were and how we can best redesign class time, what they felt regarding engagement with mentors/advisors, and interaction with the teaching team and other students. • Gather feedback from the teaching team (and if possible mentors) o The teaching team often writes up a “Lessons Learned Document” as a class post mortem. Ask if one exists • Create an action plan based on all feedback gathered – things to change & things to keep the same. Use this to plan the course ahead. Hacking for Defense Schedule Week Lecture Topic 10 weeks prior Brown-bag lunch #1 Innovation at speed on tough, big national security problems. Why and how. 9 weeks prior Brown-bag lunch #2 Innovation at speed on tough, big national security problems. Why and how 8 weeks prior Info session/Mixer Course Q/A, students form teams 7 weeks prior Info session/Mixer Course Q/A, students form teams 6 weeks prior Interview Interview top 24 teams – down-select to 8 5 weeks prior Admit teams Offer 8 teams slots, wait-list 2 teams 5 weeks prior Begin MVP development Teams start working on problem solutions. Present 1st in MVP day 1 of class N days prior Workshop 1 Intro to working with the DOD/IC Week 1 Lecture 1 Intro, Mission Model, Customer Development Week 1 Workshop 2 Customer Discovery practice for DOD/IC Week 2 Lecture 2 Value Proposition Week 3 Lecture 3 Customer Segments Week 4 Lecture 4 Deployment Week 4 Workshop 3 Requirements/ Acquisition Week 5 Lecture 5 Getting Buy-In / Creating an Insurgency Week 6 Lecture 6 Mission Value Week 7 Lecture 7 Activities/Resources Week 8 Lecture 8 Partners and Costs Week 8 Workshop 3 Presentation Skills Training Week 9 Lessons Learned Lessons Learned Presentations
  • 7. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 4 of 19 Step 2: Recruit students Planning • Scan the Stanford calendar and set up dates for the following deadlines: o A minimum of: § 2 Brown Bag lunches § 2 Information Sessions / mixers (see below for more details) § Instructor Information Office Hours o Team applications submission date o Team final interviews date • Create a “MS&E 297 Launchpad-staff” email list with this years CAs and instructors. This allows easy communication amongst the teaching team. It also allows anyone to contact all the CAs easily, and allows all CAs to stay up to date on communication simultaneously. (See Appendix A for how to set up a mailing list at Stanford) Website • Create a class website with all relevant details, including: o Course and teaching team overview o Application process & important dates o Team application for o Spreadsheet shared publicly to assist with team formation. Students can add to this spreadsheet to look for other members with specific skills/interests to join their team o DOD/IC Problem Spreadsheet shared publicly to assist with idea formation. Teams select and sign up for one of these ideas. Multiple teams can choose the same idea. • Current website is built using Weebly 10 weeks before class starts: Creating Interest for Brown Bag Lunches and Info Sessions • Create your marketing materials (poster, email, etc) a week before the first Brown Bag Lunch and info sessions. The materials should introduce the class, teaching team, and all necessary details for both the brown bag lunches and the information session, office hours, & link to website. Engage the entire teaching team for history of previous marketing materials and feedback. • Create an organized spreadsheet to track all groups/lists that you market the class out to, like this one : https://docs.google.com/a/stanford.edu/spreadsheets/d/1jbXGy75vfKzLsy43Kw2- lZ3hXHD0kps30tRL-xtuX1g/edit#gid=0 • Have all TAs update this document periodically. If any groups are missing, reach out to them. Target other entrepreneurship clubs & groups, including but not limited to: o All of MS&E: § Lori Cottle lcottle@stanford.edu
  • 8. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 5 of 19 o All of CISAC § ?? o All of CS: § Meredith Hutchin mhutchin@stanford.edu o All of CEE § Jill Filice jill.filice@stanford.edu o PhDs in any engineering field. § Ken Hsu: kyhsu@stanford.edu § Cindy Ng: cindy.ng@stanford.edu § phdcs@cs.stanford.edu o Business Association for Stanford Entrepreneurial Students (BASES) o Alpha Kappa Psi Business Fraternity (AKPsi) o Graduate School of Business (GSB) § Reach out to the entrepreneurship club and high tech club at the GSB, ask them to blast out the marketing email to their respective mailing lists, as well as on “Blast” to reach all GSB students § Ask a GSB student to post it on the GSB Facebook Group (ideally for both MBA1s & MBA2s) o Entrepreneurship Club o Venture Capital Club o All GSB students o Stanford Medical School o Stanford Law School o Stanford Education School o Other entrepreneurship classes/programs such as: Stanford Venture Studio, Startup Garage, MS&E 273 • Be sure to target these mailing lists/groups in advance, as well as send out a reminder the day of the event to maximize attendance 10 weeks before class starts: Brown Bag Lunches • Schedule instructors for two brown bag lunches o Informal conversations about Innovation at speed on tough, big national security problems. Why and how • Organize food & drinks for all attendees 8 weeks before class starts: information sessions / mixers • Organize 2 info sessions. Each should last 2 hours (ideally in the early evening), and they should be held on different days of the week. o Host one at the GSB and the other in Y2E2. • Insure the rooms have AV Support • Create an agenda for the information session. Agenda should include: o Introduction to class o Introduction to teaching team o Overview of class
  • 9. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 6 of 19 o Alumni Panel – invite students from past Lean LaunchPad classes to talk about their experiences (as early as you can, preferably 2-3 weeks before the info session.) o Overview of the DOD/IC Problems o Overview of the application process § Show google doc to assist with team formation process § Show google doc to to assist with DOD/IC problem selection o Team matchmaking o First, have the DOD/IC folks who are Skyping in give 3 minute summaries of: § Their problems § Why is it important to solve § Resources they will provide to the team (customer access, technology, etc.) o go around the room and have each student introduce him/herself by pitching background + interests + idea + team member skills/expertise needed o Second, have students freely mix! o A slide deck exists in the Dropbox folder that can be modified for these events. • Organize food & drinks for all attendees of information session. Last year, we had around 60-70 students at each information session. Book rooms accordingly. • Send the schedule to the teaching team with details on location and time of the info session as a reminder the night before to the teaching team 7-8 weeks before class starts: informational office hours • Before team applications are due, organize office hours for students to meet with the teaching team to bounce ideas off of them. This past year, we organized 3 full afternoons of office hours. Each instructor runs individual office hours. • Book rooms for office hours accordingly. Plan for a max of 8 people per office hour session. • Schedule sessions to be 10 minutes long, 5 minutes apart. Create a spreadsheet to share publicly on the website, to have students sign up for an office hour slot. • Send the schedule to the teaching team with details on location and time of the office hours as a reminder the night before to the teaching team • Send students a reminder e-mail about their appointment with the teaching team (including specific time and location) the day before 6 weeks before class starts: Team Interview Process • Downselect to the top 24 teams. Schedule them for 15-minute interviews. In the interviews the teams: o briefly describe their idea o each describe who they are o teaching team asks questions • Create a shared evaluation spreadsheet for the teaching team. Check your document list or dropbox for the old template o Ask instructors how they want the evaluations scored.
  • 10. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 7 of 19 o In the past we’ve used: § Team commitment to the class (only startup being worked on) § The idea’s scalability and market opportunity o Because it’s hard to remember 25+ teams we would stack rank the teams after every 6 interviews o Then we would select the top two or three teams from each group • Provide the teaching team with a schedule of teams being interviewed and their applications. • Create a single PDF with all every teams application (team summary, canvas, competition) and distribute it to all teaching team members • Remind all teams that the entire teams need to attend the interview (Skype is OK if they’re out of town.) • Ensure all team members make their schedule times by providing clear instructions to find the rooms and personal phone number in a reminder email • Provide food and drinks to the teaching team. A short restroom break and stretch between the interviews session is required Step 3: Coordinate DOD/IC Mentors and Recruit Local mentors & advisors Each team will be assigned two mentors: • a DOD/IC community mentor as described above, who owns the proposed problem. • an additional mentor from the local community that understands the problem and customer DOD/IC Mentor Role The teaching team has found DOD/IC Mentors from the sponsoring organizations. These mentors have committed to: • Provide student access to their Concept developers, Requirement writers, Buyers (Acquisition PM's) and Users (the tactical folks) • Pitch their topic (via Skype is ok) for 3-minutes at the two student info sessions • Participate in the team interview process • Attend a 1-hour mentor onboarding and orientation session (via Skype or in-person.) • Provide mentoring and customer access: o Mentor the teams via Skype at least 1 hour/week o Brief teams after they’ve been accepted to the class and help them talk to their first 10 customers before class starts o Provide access to 100 users/stakeholders for interviews o Watch the online video and become familiar with the Lean Startup methodology 10 weeks before the class starts: Introduce yourself to the DOD/IC Mentors • Send an email to the mentors introducing yourself and the teaching team o (During the class you will be sending them weekly class updates and getting weekly updates from them)
  • 11. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 8 of 19 • Send the DOD/IC mentor guide to the mentor • Create a spreadsheet to keep track of the DOD/IC Mentors (name, email, phone, team assigned, problem set, etc.) 4 weeks before the class starts • Set up DOD/IC mentors up on LaunchPad Central o Have them watch the short mentor tutorial here: https://www.youtube.com/watch?v=26Y8ZkF1Wk0 Local Mentor Role The local mentor supplements and complements the DOD/IC mentor. Optimally they add additional perspective about the overall business model, potential dual-use of the product/service, potential commercial off-the-shelf solutions to the problem, additional contacts in other branches of the DOD/IC community for customer discovery 6 weeks before the class starts: recruit local mentors and advisors • After the teams are selected teaching team and CA’s recruit local mentors and advisors. o one local mentor per team. 8 mentors for the 8 teams • Send an email to the local mentors introducing yourself and the teaching team o provide background on each of the teams accepted to class. o Add names of team members, mission of team, industry/sector of mission, emails of team members, etc. Send this information to all mentors of the class, and have them privately provide you their preferences on which teams to mentor. o (During the class you will be sending them weekly class updates and getting weekly updates from them) • Send the Local mentor guide to the mentor • Send the Syllabus to the mentor • Update the DOD/IC mentor spreadsheet to keep track of those interested to be a mentor or advisor. 2 weeks before the class starts • Set up local mentors up on LaunchPad Central (LPC) o Have them watch the short mentor tutorial here: https://www.youtube.com/watch?v=26Y8ZkF1Wk0 • Get Parking passes for mentors from xxx office. Local Mentor Selection criteria • First choice: Mentors who are excited about contributing, can unequivocally devote an hour a week to the team, and get or will invest the time in learning the process.
  • 12. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 9 of 19 • Second choice: Relevant DOD/IC domain experience • Close Second choice: Relevant domain experience or entrepreneurial experience who get Lean and are relentless at Customer Discovery • Last choice: Mentors who feel like they were doing you a favor. Local Mentor Briefing • Book a room for the mentor briefing (to orient new mentors about their role), an hour before the first day of class. Location should be near the location of the class. • Ask a representative of LaunchPad Central to lead the workshop and help mentors/advisors become familiar with the workflows on the LPC platform. Step 4: Other class logistics 10 weeks before class starts: LaunchPad Central (LPC) setup • Contact LaunchPad Central to sign up faculty, mentors, advisors and students o You need to watch the LPC CA/TA training video https://www.youtube.com/watch?v=g-bB1QQmq_E • Updated syllabus o Ask lead instructor to update the syllabus with changes for this year’s class. o Check to see that dates are correct o Poll instructors on any dates they will miss the class 1 week before class starts: Schedule office hours for the semester The teaching team has mandatory office hours for teams every week (except the first and last weeks) to provide course corrections and uncover the inevitable team dynamics issues. • Book office hours rooms through ??. • Use the google doc template (found in the template repository) or this url: o https://docs.google.com/spreadsheets/d/1kk- F9MI6wte5tMAw3yPS0OC32_AW5nlBSDx5pgVv4hs/edit#gid=0 • You assign the teams to their time slots and instructors for the entire semester. Ensure that: o Teams do not see the same instructor on consecutive weeks o Teams see all of the instructors throughout the 10 weeks • Remember that remote office hours can be extremely effective for teams, mentors, and faculty. Lots of mentors prefer weekend times for their mentor- team meetings, and in some cases this alternative may be worth considering for faculty-team meetings as well. This is especially true toward the end of the class, when there is a mad scramble to pull it all together for the final presentations and videos.
  • 13. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 10 of 19 Week 1 of class: Schedule LaunchPad Central student training workshop Timeline: either before or immediately after Class 1 Description / contents: • Mandatory hands-on team training by the CA on key features. • Creating team profiles and opportunity descriptions/assessments, including preliminary market type and market size assumptions. • Creating/updating discovery narrative posts. • Creating/updating preliminary business model canvas. • Posting their initial customer segment and value propositions first, which allow teams to “color-code” linkages. • Learning how to post audio recordings, videos, pictures in interviews, and relevant .xls and .doc files. • Exporting Learning how to export slides, canvas elements, scorecards, and contacts. • Making Learning how to make an “Ask” of mentors, faculty, CA, or other teams. • Turning on automatic notifications • Have the teams watch the following LPC tutorials • Team Welcome Video: https://www.youtube.com/watch?v=_m1hwK2-Ajs • Team Tutorial videos https://www.youtube.com/playlist?feature=edit_ok&list=PLamwGWYhWKtwg_ Mq6DxZRPUOjOSk_0bEJ Week 1 of Class: Schedule and set up Customer Discovery workshop For student teams that have no experience talking to customers (undergrads, engineers, etc.) we’ve found it helpful to offer a two-to-three hour workshop in the first week of class on the basics of Customer Discovery. Typically hosted by steve blank (ask him about his schedule, as it fills up very quickly) Week 1 of Class: Schedule and set up How to Work with the DOD/IC workshop For student teams that have no experience working with the DOD/IC Community we’ve found it helpful to offer a two-to-three hour workshop in the first week of class on the basics of Customer Discovery. Typically hosted by Joe Felter and Pete Newell (ask them about their schedule)
  • 14. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 11 of 19 During class Your workload going forward will be much easier than before. The first few weeks of class may will be busier, but as long as you stay on top of week-to-week logistics, the class will operate very smoothly Before each weekly class session Communicate with students: • Check the e-mail template repository and use the weekly e-mail template • Topic to be addressed for class • Presentation assignment o Reminder of what needs to be on their cover slides (team summary, number of interviews this week, total number of interviews, number of mentor interactions, total number of mentor interactions.) • Ask how they are progressing on their MVP’s • When presentations should be uploaded to Dropbox • Team presentation order • Allotted time for presentation • Location of presentation Preflight classroom logistics: • Ensure that projectors, screens, wifi, break rooms, presentation laptop (can borrow from AV Services at Haas), etc. are in place and are in working order Collect team presentations • Email teams the presentation order • Collect student weekly team presentations before class beforehand - so no individual computer setup is necessary. • Deadline has ranged from 15 minutes before the beginning of class to 3pm on the day of the presentation. You set the deadline. • Load all presentations onto a single presentation computer. Check on student homework • Using LaunchPad Central ensure that each student has watched the videos for homework. Email them and put them on notice if not. Inform instructors if it continues past one week. Presentations cannot be modified after the deadline. During each weekly class session • Manage the order of presentations and keep the teams on their allotted presentation time (8 minutes of presentation, 2 minutes of Q&A - if an instructor jumps in during their presentation with a comment/question, pause their presentation clock) • Keep the clock on team presentation time – announce 2 minutes & 1 minute to go
  • 15. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 12 of 19 • Capture the verbal teaching team critiques (“Teaching Moments”) in a separate Google Doc – this should be shared with all the teams. • Remind teams that they need to be providing the teams presenting with their critiques on LaunchPad Central (this is part of their grade, and you will be using it when you total up their grades.) After each class session • Update grading syllabus • Send out briefing email to mentors and advisors. • Send out debrief email to students with recap of what is due for coming week (videos / reading), lecture slides, and any logistical reminders. • Follow up with students who are behind on video progress that they need to catch up by next week Team management – throughout the semester During the semester each team needs one CA to monitor each team’s progress and facilitate them solving any issues. These include team member discord, team member slacking off, and mentor unavailability. CA’s should just divvy up the teams after or around class 1. A team’s CA should spend about 10-20 minutes a week by talking to or meeting up with the team or partial teams to make sure that they are getting the most out of the class. They should bring any issues forward to the teaching team or directly to the mentors for the various issues. Things you should be asking: • Customer discovery progress – how are they doing? Do they need help with contacts? Are they all participating? Are they just talking to Stanford students or really getting out of the building? • Minimal Viable Product (MVP) progress – teams need to do discovery + build an MVP. Are they doing both? With enough progress? • Team dynamics – are their individuals not pulling their weight? Team conflicts? How do they make decisions? Note if the MBA’s are dominating the teams. • Mentor Interaction- are they talking to their mentors at least once a week? Is the mentor helpful? Any issues? Safety/Culture • Immediately alert the instructors to any student reports of abuse or harassment • Let instructors know about team issues – business or interpersonal Mentor management – throughout the semester
  • 16. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 13 of 19 Coordinate with teaching team to manage the weekly mentor email. Include a weekly slide deck of what they can expect in the week ahead, gleaned from this Educator’s Guide. The basic outlines for these decks are available from LaunchPad Central. Copies are also stored in Dropbox folder. Send the mentors/advisors weekly email After each class, CA’s send mentors a weekly email summarizing what their teams should be doing. The emails are accompanied by a short set of already-made PowerPoint slides summarizing the weeks learning for the class. (The weekly mentor update slides can be found at http://www.slideshare.net/sblank/tagged/syllabus) Personalize the email by including 1-2 sentences for each team around key learnings or feedback that teaching team provided about each team so that mentors can stay “in sync” if they were not able to attend class. Below is an example of a CA email that would be sent out right after class 2: Hi Mentors, Welcome to the kick-off of the Lean Launchpad! We hope you've all had a chance to meet your teams and are looking forward to a fantastic quarter. This week the teams are doing discovery on Value Proposition. Please watch the on-line lectures Lesson 2: Value Proposition and Lesson 3: Customer Segments (in preparation for next week). Your role this week is to offer them a critique on LaunchPad Central and find a time to chat in person or via Skype to offer them your advice/counsel and wisdom. I've attached two documents to this email: 1) A cheat-sheet of the responsibilities/best practices for mentors. 2) A short deck (6 slides) that summarizes teaching objectives and common student errors. As a reminder, teams need to be focusing on the right half of the canvas focusing on understanding their value proposition, whether they have a multi-sided market, the archetypes of each of the segments and whether they have product-market fit. All of these Mentor Update slides will be posted on LaunchPad Central in the Resource Hub section. Please let me know if you have any questions. Thanks for all your help, Stephanie • The mentors are your “deputies” and keeping them up to speed is your best defense against excessive train wrecks. To do that, the mentors have to keep up (ideally ahead) in the readings and the Course video lectures as well. Repeat for all classes.
  • 17. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 14 of 19 Post classes • CA’s are responsible for putting together the final grading sheet for the instructors. • Goal is to normalize to a class average of 3.45 • After the final class session, send the email below to all students. Put the responses in the grading spreadsheet Hacking for DefenseClass - One last assignment: As part of your grade you get to confidentially rank yourself and your team members on how you all contributed to your team this semester. Starting with 1,000 shares, how would you allocate those shares among all team members (including yourself)? For example, in a 4-person team where you felt everyone contributed equally you would allocate 250 shares to yourself and your other three team members. If you feel otherwise, allocate the shares by your view of each team members contribution. Thanks, Teaching Team Final Individual Student Grades are a sum of: Peer Comments (5 possible points) • track these starting in week 1 in LPC - allocate 1-5 points accordingly. Videos Viewed (5 possible points) • track this starting in week 1 in LPC - allocate 1-5 points accordingly. Attendance (5 possible points): • Track unexcused absences starting in week 1 - allocate 1-5 points accordingly. Canvas (10 possible points) • All teams get 20 points for weekly updates to canvas unless there’s a meltdown Narrative Quality (20 possible points) • Use total interviews and mentor engagements. Multiply mentor engagements as 5 times a customer interview. Then allocate points up to 20 accordingly. Weekly Presentations (25 possible points) • Look at weeks 1-9 teaching team scores. Take the average and improvement (average of weeks 6-9 minus average of weeks 1-3). Add overall average and improvement. Allocate 25 points accordingly based on the team score. Final Presentation (30 possible points): Take the teaching team scores from LPC (on 10 points scale) and multiply by 3. Total Score: Sum out individual and team scores, out of 100 total points. Peer Grading Multiplier: Take peer grades for all team members. (Normalize to 4 for a 4-member team, normalize to 5 for a 5-member team).
  • 18. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 15 of 19 Take the average of the normalized scores for each team member. The multiplier is this normalized average divided by 25 for a 4-member team, divided by 20 for a 5-member team. Those who had outsized contributions were rewarded by a multiplier effect; and free riders had their points cut down substantially. Final adjusted Grade: Take their total score and multiply it by their peer grading multiplier. eBased on this multiplied score, assign letter grades to average out class GPA at 3.45
  • 19. This work is licensed under a Creative Commons Attribution-Non Commercial 4.0 International License Stanford MS&E 297 CA Handbook Revision 1 2015 page 16 of 19 Appendix A- Setting up a Mailing List • Edit the existing “Launchpad-staff” email list with this years TA and instructors. This allows easy communication amongst the teaching team. It also allows anyone to contact all TAs easily, and allows all TAs to stay up to date on communication simultaneously. o To edit the mailing list, please e-mail the previous year’s LLP TA asking them to add you to the mailing list (launchpad-staff@lists.stanford.edu) and appointing you a List Administrator. Remind them that they can do so on the Stanford mailing list website: www.mailman.stanford.edu o Once added to the list, log in on the mailing list website to add/edit members subscribed to this list. Begin by clicking the “Manage the Lists You Own” link and logging in using your SUID o After clicking into the “Basic Options” link for the “launchpad-staff” mailing list, you will be greeted by the following screen: Use the top textbox to add members and the bottom textbox to bulk-remove members (e-mail addresses separated by commas). Note: this mailing list is to be used for class members to communicate with the TA team. Please do not add anyone to this list apart from the TA team for that year (and the professors, if they wish).