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თამთა ტეფნაძე
ბიძინა ბერიაშვილი
გიორგი აწკარუნაშვილი
გოგიტა გელაშვილი
გოჩა შარვაშიძე
ტურისტული ბაზარი
ტურისტული ბაზარი არის მწარმოებელსა და მომხმარებელს შორის გამოვლენილი
ურთიერთობის ადგილი.
მწარმოებელსა და მომხმარებელს შეიძლება არ ჰქონდეთ უშუალო კავშირი.
1) უზრუნველყოს
ტურისტულ
პაკეტების შექმნა
და მისი
რეალიზაცია.
2)
მომხმარებლისთვის
ტურისტული
პროდუქტის
ხელმისაწვდომობის
უზრუნველყოფა
3)
მოგების მიღება
ტურისტული ბაზრის ფუნქციები
ყიდვა-
გაყიდვის
ძირითად
საგანს
წარმოადგე
ნს
მომსახურე
ბა
შუალედური
რგოლები
ტურისტულ
მომსახურებაზე
მოთხოვნის
მახასიათებლები
ტურისტული
მიწოდების
მახასიათებლები
ტურიზმის ბაზრის დახასიათებისას აუცილებელია გავითვალისწინოთ:
შიდა ტურიზმი
• შიდა ტურიზმს + შემომყვანი ტურიზმი
ეროვნული
ტურიზმი
• შიდა ტურიზმს + გამყვანი ტურიზმი
საერთაშორისო
ტურიზმი
• შემომყვან ტურიზმს + გამყვანი ტურიზმი
ტურისტული ბაზრების კლასიფიკაცია
10%
90%
მოსახლეობის რაოდენობა
პოტენციური ბაზარი
სხვა
40%
20%
10%
5%
პოტენციური ბაზარი
ნამდვილი
კვალიფიციური
მომსახურებული
დაპყრობილი
ბაზრის მარკეტინგული კვლევა
ბაზრის
კონიუნქტურაზე
მოქმედი
ფაქტორები
სოციალური სამეცნიერო - ტექნიკური
ბაზრის კონიუნქტურაზე მოქმედი ფაქტორები
ტურიზმის ბაზრის შესაძლო ზრდის გამომწვევი
მიზეზები
• sicocxlis xangrZlivobis zrda.
• მოქნილი samuSao saaTebi და გარემო.
• საპენსიო ასაკის შემცირება.
• mogzaurobis gaadvileba.
• xanmokle, ufro xSiri mogzaurobebis tendencia.
• cxovrebis donis gaumjobeseba.
შემეცნებითი რეგიონალური ეკონომიკური ფსიქოლოგიური
ტურიზმში მოთხოვნის გამომწვევი ფაქტორები
თვითგამოხატვა
პატივისცემის
სოციალური
უსაფრთხოების
ფიზიოლოგიური
თვითგანვითარება
პატივისცემა
ურთიერთობა
აღგზნება
მოდუნება
მოთხოვნილებათა პირამიდა რეკრეაციულ მოთხოვნილებათა პირამიდა
მოთხოვნის თავისებურებები ტურისტულ ბაზარზე
ტურისტული ბაზარი (მარკეტინგი)

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დამატებული ღირებულების გადასახადიდამატებული ღირებულების გადასახადი
დამატებული ღირებულების გადასახადი
 
საკვანძო გაყიდვები
საკვანძო გაყიდვებისაკვანძო გაყიდვები
საკვანძო გაყიდვები
 
პერსონალური გაყიდვები
პერსონალური გაყიდვებიპერსონალური გაყიდვები
პერსონალური გაყიდვები
 
მომხმარებლის ქცევა
მომხმარებლის ქცევამომხმარებლის ქცევა
მომხმარებლის ქცევა
 
საირმე
საირმესაირმე
საირმე
 
ავიაკომანიების (SWOT) ანალიზი
ავიაკომანიების  (SWOT) ანალიზი ავიაკომანიების  (SWOT) ანალიზი
ავიაკომანიების (SWOT) ანალიზი
 
კომპანიები მონათესავე და არამონათესავე დივერსიფიკაციით.
კომპანიები მონათესავე და არამონათესავე დივერსიფიკაციით.კომპანიები მონათესავე და არამონათესავე დივერსიფიკაციით.
კომპანიები მონათესავე და არამონათესავე დივერსიფიკაციით.
 

ტურისტული ბაზარი (მარკეტინგი)

Editor's Notes

  1. SmartArt custom animation effects: continuous picture list(Basic)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, double-click Continuous Picture List (third row, fourth option from the left) to insert the graphic into the slide.On the slide, select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 5.05”.In the Width box, enter 7.57”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.Select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click More, and then under Best Match for Document clickselect Moderate Effect (fourth option from the left).Click each of the three picture placeholders in the SmartArt graphic, and then in the Insert Picture dialog box, select a picture and click Insert.Press and hold CTRL, and then select the three circle pictures on the slide.Under PictureTools, on theFormat tab, in the PictureStyles group, click PictureEffects, point toGlow, and then do the following:Under Glow Variations, click Accent color 1, 8 pt glow(second row, first option from the left).Point to MoreGlowColors,and then under Theme Colors click Orange, Accent 6, Lighter 80% (second row, 10th option from the left).Select the left-right arrow at the bottom of the SmartArt graphic. Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow next to ShapeFill, point to Gradient, and then click MoreGradients. In the Format Shape dialog box, click Fill in the left pane,select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then select Linear Right (first row, fourth option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme ColorsclickOrange, Accent 6, Darker 25% (fifth row, 10th option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 50%.Click the button next to Color, and then click MoreColors. In the Colors dialog box,on theCustom tab, enter values for Red: 255, Green: 192, Blue: 0.Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme ColorsclickOrange, Accent 6, Darker 25% (fifth row, 10th option from the left).Press and hold CTRL, and then select the three rounded rectangles on the slide. On the Home tab, in the Font group, select Gill Sans MT from the Font list, enter 30 pt in the Font Size box, click the arrow next to Font Color, and then click White, Background 1 (first row, first option from the left).Under SmartArtTools, on the Format tab, in the ShapeStyles group, click Shape Effects, point to Reflection, and then under ReflectionVariations click Tight reflection, touching (first row, first option from the left).Under SmartArtTools, on the Format tab, in the ShapeStyles group, click Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, in the left pane, click Fill, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Direction list, select Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 19%.Click the button next to Color, and then under Theme ColorsclickBlack, Text 1 (first row, second option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter100%.Click the button next to Color, and then under Theme ColorsclickBlack, Text 1, Lighter 50% (second row, second option from the left).To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the Custom Animation task pane, do the following:Click Add Effect, point to Entrance, and then clickMoreEffects. In the Add Entrance Effect dialog box, underModerate, clickStretch. Under Modify: Stretch, in the Speed list, selectFast.Also in the CustomAnimation task pane, click the arrow to the right of the animation effect, and then click Effect Options. In the Stretch dialog box, on the SmartArtAnimation tab, in the Group graphic list, select One by One.Also in the CustomAnimation task pane, click the double arrows under the animation effect to expand the list of effects. Press and hold CTRL, and then select all of the animation effects in the Custom Animation task pane. Under Modify: Stretch, in the Start list, selectWith Previous.Select the first animation effect (stretch effect for the left-right arrow) in the CustomAnimation task pane. Under Modify: Stretch, click the arrow to the right of the effect, and then click Timing. In the Stretch dialog box, on the Timing tab, do the following: In the Delay box, enter 0.5.In the Speed box, enter 1.5 seconds.Press and hold CTRL, and then select the second and third animation effects (stretch effects for the left panel) in the CustomAnimation task pane. Under Modify: Stretch, in the Direction list, select From Right. Also in the Custom Animation task pane, with the second and third animation effects still selected, click the arrow to the right of one of those effects, and then click Timing. In the Stretch dialog box, on the Timing tab, in the Delay box, enter 1, and then click OK.Press and hold CTRL, and then select the sixth and seventh animation effects (stretch effects for the right panel) in the Custom Animation task pane. Under Modify: Stretch, in the Direction list, select From Left. Also in the Custom Animation task pane, with the sixth and seventh animation effects still selected, click the arrow to the right of one of those effects, and then click Timing. In the Stretch dialog box, on the Timing tab, in the Delay box, enter 1.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Center(third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left).
  2. SmartArt custom animation effects: horizontal picture list(Intermediate)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt.In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, double-click Horizontal Picture List (third row, third option from the left) to insert the graphic into the slide. Press and hold CTRL, and select the picture placeholder and text shape (top and bottom shape) in one of the objects. Under SmartArt Tools,on the Design tab, in the Create Graphic group, click Add Shape, and then click Add Shape After. Repeat this process one more time for a total of five picture placeholders and text shapes. Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 4.44”.In the Width box, enter 9.25”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.Press and hold CTRL, and then select all five text boxes in the graphic. On the Home tab, in the Font group, select Corbel from the Font list,and then enter 22 in the Font Size box.Select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following: Click ChangeColors, and then under Colorful click Colorful Range – Accent Colors 2 to 3 (second option from the left).Click More, and then under Best Match for Document click Moderate Effect (fourth option from the left).Select the rounded rectangle at the top of the graphic. Under SmartArtTools, on the Format tab, in the ShapeStyles group, click the arrow next to ShapeFill, and then under Theme Colors clickWhite, Background 1, Darker 35% (fifth row, first option from the left).Click each of the five picture placeholders in the SmartArt graphic, select a picture, and then click Insert.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Moderate, click Ascend. Under Modify: Ascend, in the Speed list, select Fast.Also in the Custom Animation taskpane, click the arrow to the right of the animation effect, and then click Effect Options. In the Ascend dialog box, on the SmartArtAnimation tab, in the Group Graphic list, select One by one.Also in the Custom Animation task pane, click the double-arrow below the animation effect to expand the list of effects.Also in the Custom Animation task pane, do the following to modify the list of effects:Select the first animation effect, and then do the following:Click Change, point toEntrance, and then clickMoreEffects. In the Change Entrance Effect dialog box, under Moderate, click Compress. Under Modify: Compress, in the Start list, select With Previous.Press and hold CTRL, select the third, fifth, seventh, ninth, and 11th animation effects (effects for the text shapes), and then do the following:Click Change, point toEntrance, and then clickMoreEffects. In the Change Entrance Effect dialog box, under Basic, click Peek In, and then click OK. Under Modify: Peek In, in the Direction list, select From Top.Under Modify: Peek In, in the Speed list, select Fast.Press and hold CTRL, select the second, fourth, sixth, eighth, and 10th animation effects (effects for the pictures). Under Modify: Ascend, in the Start list, selectAfter Previous.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 130, Green: 126, and Blue: 102.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 71%.Click the button next to Color, and then click Black, Text 1(first row, second option from the left).
  3. SmartArt custom animation effects: vertical chevron list with bright colors(Basic)To reproduce the SmartArt effects on this slide, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click List. In the List pane, click Vertical Chevron List (fourth row, fourth option from the left), and then click OK to insert the graphic into the slide.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text. Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 5.35”.In the Width box, enter 6.86”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. On the slide, select the graphic. On the Design tab, in the Themes group, click Colors,and then under Built-in click Solstice. (Note: If this action is taken in a PowerPoint presentation containing more than one slide, the color scheme will be applied to all of the slides.)Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following:Click ChangeColors and then under Colorful click Colorful Range – Accent Colors 4 to 5 (fourth option from the left).Click More, and then under 3-D click Polished (first row, first option from the left).Press and hold CTRL, and then select the three chevron shapes (topic headings). On the Home tab, in the Font group, select Gill Sans MT Condensed from the Font list, and then enter 35 in the Font Size box.Press and hold CTRL, and then select the three rectangles (bulleted lists). On the Home tab, in the Font group, select Gill Sans MT Condensed from the Font list, and then enter 33 in the Font Size box. Under SmartArtTools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 20%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 73%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%.To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Moderate, click Descend.Under Modify: Descend, in the Speed list, select VeryFast.Also in the CustomAnimation task pane, select the animation effect. Click the arrow to the right of the animation effect, and then click EffectOptions. In the Descend dialog box, on the SmartArtAnimation tab, in the Group graphic list, select One by one, and then click OK.Also in the Custom Animation taskpane, click the double arrow under the animation effect to expand the contents of the list of effects, and then do the following:Select the first animation effect (descend effect for the first topic heading). Under Modify: Descend, in the Start list, select After Previous. Press and hold CTRL, select the second, fourth, and sixthanimation effects (descend effects for the bulleted lists), and then do the following:Click Change, point to Entrance, and then click More Effects. In the Change Entrance Effect dialog box, under Moderate, click Stretch, and then click OK.Under Modify: Stretch, in the Direction list, select From Left. Under Modify: Stretch, in the Speed list, select Fast.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Direction list, click Linear Up (second row, second option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 20%.Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).In the Transparency box, enter 0%.Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors clickWhite, Background 1, Darker 50% (sixth row, first option from the left).
  4. SmartArt custom animation effects: pictures peek-in(Basic)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt.In the Choose a SmartArt Graphic dialog box, in the left pane, click Matrix. In the Matrix pane, double-click Titled Matrix (second option from the left) to insert the graphic into the slide. Select the graphic. Under SmartArt Tools, on the Format tab, click Size, and then do the following:In the Height box, enter 5.67”.In the Width box, enter 8.5”.Under SmartArt Tools, on the Format tab, click Arrange, click Align, and then do the following:Click Align to Slide.Click Align Middle. Click Align Center. Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text in the top-level bullet only (text for the rounded rectangle at the center of the graphic). To remove the [Text] placeholder in the second-level bullets, select each bullet and press SPACE.On the slide, select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, click More, and then under Best Match for Document click Moderate Effect.Select the rounded rectangle at the center of the graphic. On the Home tab, in the Font group, select 28 from the Font Size list, click the arrow next to Font Color, and then click White, Background 1 (first row, first option from the left).With the rounded rectangle selected, under SmartArtTools, on the Format tab, in the bottom right corner of the ShapeStyles group, click the FormatShape dialog box launcher. In the FormatShape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Linear.In the Direction list, select LinearUp (second row, second option from the left).Under Gradient stops, click Add or Remove until three stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme ColorsclickWhite, Background 1, Darker 35% (fifth row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 80%.Click the button next to Color, and then under Theme ColorsclickWhite, Background 1, Darker 35% (fifth row, first option from the left).Select Stop 3 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme ColorsclickWhite, Background 1, Darker 15% (third row, first option from the left).Right-click the top left shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. Right-click the top right shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. Right-click the bottom left shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. Right-click the bottom right shape in the graphic, and then click Format Shape. In the Format Shape dialog box, in the left pane, click Fill. In the Fill pane, click Picture or texture fill,and then under Insert from, click File.In the Insert Picture dialog box, select a picture and then click Insert. To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic, and then do the following in the CustomAnimation task pane: Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Expand. Under Modify: Expand, in the Speed list, select Fast.Under Modify: Expand, in the Start list, select After Previous.Also in the Custom Animation task pane, click the arrow to the right of theanimation effect, and then click EffectOptions. In the Expand dialog box, on the SmartArt Animation tab, in the Group Graphic list, select One by one.Also in the Custom Animation taskpane, click the double-arrow below the animation effect to expand the list of effects, and then do the following:Press and hold CTRL, and then select all five animation effects in the Custom Animation task pane. Under Modify: Expand, in the Start list, select With Previous.Press and hold CTRL, select the second, third, fourth, and fifth animation effects (expand effects for the picture-filled rectangles), and then do the following:Click Change, point to Entrance, and then click MoreEffects. In the Change Entrance Effect dialog box, under Basic, click Peek In. Under Modify: Peek In, in the Speed list, select Fast.Select the second animation effect. Under Modify: Peek In, in the Start list, select After Previous.Select the third animation effect. Under Modify: Peek In, in theDirection list, select From Left.Select the fourth animation effect. Under Modify: Peek In, in the Direction list, select From Right.Select the fifth animation effect. Under Modify: Peek In, in the Direction list, select From Top.To reproduce the background effects on this slide, do the following:Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.Click the button next to Direction, and then click From Corner (fifth option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme ColorsclickWhite, Background 1 (first row, first option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 71%.Click the button next to Color, and then under Theme ColorsclickWhite, Background 1, Darker 15% (third row, first option from the left).
  5. SmartArt custom animation effects: motion path and faded zoom(Intermediate)To reproduce the SmartArt effects on this page, do the following:On the Home tab, in the Slides group, click Layout, and then clickBlank. On the Insert tab, in the Illustrations group, click SmartArt. In the Choose a SmartArt Graphic dialog box, in the left pane, click Process. In the Process pane, click BasicChevronProcess (third row, first option from the left), and then click OK to insert the graphic into the slide.To create a fourth chevron shape, select the chevron shape at the right end of the graphic, and then under SmartArtTools, on the Design tab, in the CreateGraphic group, click the arrow next to AddShape, and select AddShapeAfter.Select the graphic, and then click one of the arrows on the left border. In the Type your text here dialog box, enter text.Select the graphic. Under SmartArtTools, on the Design tab, in the SmartArtStyles group, do the following:Click ChangeColors, and then under Colorful click Colorful Range – Accent Colors 3 to 4 (third option from the left).Click More, and then under 3-D, click Inset (first row, second option from the left).To reproduce the animation effects on this slide, do the following:On the Animations tab, in the Animations group, click CustomAnimation.On the slide, select the graphic. In the CustomAnimation task pane, do the following:Click Add Effect, point to Entrance, and then click MoreEffects. In the Add Entrance Effect dialog box, under Subtle, click Faded Zoom. Under Modify: Faded Zoom, in the Speed list, select Fast.Also in the Custom Animation task pane, click Add Effect, point to Motion Paths, and then click Left.Also in the Custom Animation task pane, select the second animation effect (left motion path), and then under Modify: Left,in the Speed list, select Fast.On the slide, right-click the motion path, and then click Reverse Path Direction.(Note: The green arrow will move to the left end of the motion path.)Press and hold CTRL, and then select the first and second animation effects (faded zoom effect and left motion path) in the Custom Animation task pane. Click the arrow to the right of the second animation effect (left motion path), and then click Effect Options. In the Left dialog box, on the SmartArt Animation tab, in the Group graphic list, select One by one.Also in the Custom Animation task pane, do the following:Click the double arrow under the first animation effect (faded zoom effect) to expand the contents of the list of effects.Click the double arrow under the second animation effect (left motion path) to expand the contents of the list of effects. Press and hold CTRL, and then in the Custom Animation task pane, select the first, second, third, and fourth animation effects (all four faded zoom effects). Under Modify: Faded Zoom, in the Start list, select After Previous.Press and hold CTRL, and then in the Custom Animation task pane, select the fifth, sixth, seventh, and eighth animation effects (all four left motion paths). Under Modify:Left, in the Start list, select With Previous.Also in the Custom Animation task pane, do the following to reorder the list of effects:Drag the fifth animation effect (first left motion path) until it is second in the list of effects.Drag the sixth animation effect (second left motion path) until it is fourth in the list of effects.Drag the seventh animation effect (third left motion path) until it is sixth in the list of effects.To reproduce the background effects on this slide, do the following:Right-click the slide background, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following:In the Type list, select Radial.In the Direction list, click From Center (third option from the left).Under Gradient stops, click Add or Remove until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops as follows:Select Stop 1 from the list, and then do the following:In the Stop position box, enter 0%.Click the button next to Color, and then under Theme Colors click Black, Text 1, Lighter 50% (second row, second option from the left).Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%.Click the button next to Color, and then under Theme Colors click Black, Text 1 (first row, second option from the left).
  6. Animated picture changes during motion path(Advanced)To reproduce the first picture effect on this slide, do the following:On the Home tab, in the Slides group, click Layout and then click Blank. On the Insert tab, in the Images group, click Picture. In the Insert Picture dialog box, select a picture, and then click Insert. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 2” and the width is set to 2”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Also in the Format Picture dialog box, click Line Color in the left pane. In the Line Color pane, select Solid line, click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left).Also in the Format Picture dialog box, click Line Style in the left pane, and then in the Line Style pane, in the Width box, enter 1.5 pt. Also in the Format Picture dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets, and then under Outer click Offset Center (second row, second option from the left). On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation, and then under Entrance click Fade.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With Previous.In the Duration list, select 1.00 seconds.Also on the Animations tab, in the Advanced Animation group, click Add Animation, and then under Motion Paths click Lines.Also on the Animations tab, in the Animation group, click Effect Options, and then click Right.Also on the Animations tab, in the Timing group, do the following:In the Start list, select With PreviousIn the Duration box, enter 10.00 seconds.On the slide, select the motion path. Press and hold SHIFT to constrain the path to a straight, horizontal line, and then drag the right adjustment handle to the right, stopping approximately 1.5” left of the right edge of the slide. (Note: On the View tab, in the Show/Hide group, select Ruler to measure approximately where the endpoint is on the slide.)To reproduce the other pictures on this slide, do the following:Select the picture. On the Home tab, in the Clipboard group, click the arrow to the right of Copy, and then click Duplicate. Repeat this process for a total of four duplicate pictures. Select a duplicate picture. Under Picture Tools, on the Format tab, in the Adjust group, click Change Picture. In the Insert Picture dialog box, select a new picture, and then click Insert. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcherIn the Format Picture dialog box, resize or crop the picture as needed so that the height is set to 2” and the width is set to 2”. To crop the picture, click Crop in the left pane, and in the Crop pane, under Crop position, enter values into the Height, Width, Left, and Top boxes. To resize the picture, click Size in the left pane, and in the Size pane, under Size and rotate, enter values into the Height and Width boxes.Repeat steps 2-4 for the other duplicate pictures. To reproduce the other animation effects on this slide, do the following:On the Animations tab, in the Advanced Animation group, click Animation Pane.In the Animation Pane, select the third animation effect (fade effect for the second picture). On the Animations tab, in the Timing group, in the Delay box, enter 2.5. In the Animation Pane, select the fifth animation effect (fade effect for the third picture). On the Animations tab, in the Timing group, in the Delay box, enter 5. In the Animation Pane, select the seventh animation effect (fade effect for the fourth picture). On the Animations tab, in the Timing group, in the Delay box, enter 7.5. On the slide, press and hold SHIFT and select all four pictures. On the Home tab, in the Drawing group, click Arrange, point to Align, and then do the following:Click Align Selected Objects.Click Align Center. Click Align Middle. Drag the pictures into the top left corner of the slide. To reproduce the background effects on this slide, do the following:On the Home tab, in the Drawing group, click Shapes, and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools, on the Format tab, in the Size group, do the following:In the Shape Height box, enter 3.42”.In the Shape Width box, enter 10”.Under DrawingTools, on the Format tab, in the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Line Color in the left pane, in the LineColor pane, select No line. Also in the Format Shape dialog box, click Fill in the left pane, in the Fill pane, select Gradient fill, and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left).Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 1%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 94, Green: 156, Blue: 198.In the Transparency box, enter 60%.Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, click More Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 94, Green: 156, Blue: 198.In the Transparency box, enter 90%.On the slide, drag the rectangle vertically to position it just above the middle of the slide. On the Home tab, in the Drawing group, click Arrange, and then do the following:Point to Align, and then click Align to Slide.Point to Align, and then click Align Center.Click Send to Back. Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, in the Fill pane, select Gradient fill,and then do the following:In the Type list, select Linear.Click the button next to Direction, and then click Linear Down (first row, second option from the left)In the Angle box, enter 90⁰.Under Gradient stops, click Add gradient stops or Remove gradient stops until two stops appear in the drop-down list.Also under Gradient stops, customize the gradient stops that you added as follows:Select the first stop in the slider, and then do the following:In the Position box, enter 70%.Click the button next to Color, and then click White, Background 1, Darker 5% (second row, first option from the left).Select the last stop in the slider, and then do the following: In the Position box, enter 100%.Click the button next to Color, and then click White, Background 1, Darker 25% (fourth row, first option from the left).